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Mastering the Management of Affiliate Programs CONFERENCE PREVIEW MARCH 8-9, 2012 SAN FRANCISCO Geno Prussakov Conference Chair Tim Ash CEO, SiteTuners Ben Edelman Assistant Professor Harvard Business School John Greathouse Partner Rincon Venture Partners Jason Spievak Co-founder and CEO RingRevenue produced by An Invitation Dear Fellow Digital Marketing Professional I am thrilled to invite you to San Francisco -- to the world’s first and only professional forum on affiliate management, Affiliate Management Days. At this unique conference you will be able to: • Hear experts speak on affiliate marketing analytics, affiliate recruitment, conversion rate optimization, combating fraud, leveraging emerging trends, and much more. • Discuss and find solutions to your most pressing professional challenges. • Discover new technologies and developments to help you in the management of the affiliate channel. • Network with colleagues. • Attend receptions, and enjoy the Bay area You’ll hear from such affiliate marketing legends Todd Crawford, Ben Edelman, Kim Rowley, Sam Harrelson, Karen Garcia, Rebecca Madigan, as well such digital marketing celebrities as Tim Ash, Joanna Lord, and Linda Bustos. Experts from such organizations as Harvard, Google, eBay, Best Buy, J.C. Penney, and many others will share their knowledge and experience with you. Whether you’re a digital marketing manager, consultant, affiliate program manager, researcher, affiliate network, or software vendor who caters to the affiliate management market, you’ll have a blast. By coming to this conference you’re getting several steps ahead of your competition. I look forward to shaking your hand. Geno Prussakov, Founder Affiliate Management Days © 2012 Rising Media, Inc. 1 www.affiliatemanagementdays.com/sanfrancisco/2012 Agenda Overview Day 1: Thursday, March 8th Registration & Breakfast 7:30-8:30am Welcome Remarks 8:30-8:45am Geno Prussakov, Chair, Affiliate Management Days Morning Keynote How to Repel Affiliates With Horrible Landing Pages 8:45-9:30am Tim Ash, SiteTuners 9:30-9:40am Gold Sponsor Presentation 9:40-10:15am Break/Exhibit Hall 10:15-11:00am 11:10am-11:55am Track 1 Track 2 The Importance of Attribution Data for Performance Marketing Top 10 Tips for Combating Affiliate Fraud Todd Crawford, Co-Founder, Impact Radius Joanna Lord, Director of Customer Acquisition & Retention, SEOmoz How to Optimize Affiliate Landing Pages for More Conversions & Revenue How to Find & Recruit Super Affiliates Into Your Program Chris Goward, CEO, WiderFunnel Sarah Bundy, CEO, All Inclusive Marketing Lunch 11:55am-12:55pm Using Web Analytics to Grow Your Affiliate Program 12:55-1:40pm Kevin Webster, Internet Marketing Manager, Forbes Custom Products No Affiliate Left Behind: Creating Mutually Beneficial Partner Relationships 1:50-2:35pm Karen Garcia, CEO, GTO Management Educating Internal Business Teams About Affiliate Marketing Julia Barrett, Head for North America & Australia, eBay Partner Network Ryan Diehl, Affiliate Manager, Best Buy Break/Exhibits 2:35-3:05pm Trends & Innovations in Affiliate Marketplace 3:05-3:50pm 4:00-4:45pm Exploring the Pros & Cons of In-house & Outsourced Affiliate Program Management Ali Pasha, Product Manager, Google Affiliate Network The Latest Tricks, Traps & Techniques Black Hat Affiliates are Using to Cheat Your Affiliate Program David Naffziger, CEO, BrandVerity Leveraging Online Video for Affiliate Programs Sellers Changing the Way They Do Business Simon Jones, VP of Strategic Solutions, Plimus John Greathouse, Partner, Rincon Venture Partners 4:45-5:15pm Gold Sponsor Presentation 5:15-6:00pm Leveraging the “Offline” Channels Afternoon Keynote Jason Spievak, RingRevenue © 2012 Rising Media, Inc. 2 www.affiliatemanagementdays.com/sanfrancisco/2012 Agenda Overview Day 2: Friday, March 9th Registration & Breakfast 7:30-8:30am 8:30-8:35am Morning Remarks Geno Prussakov, Chair, Affiliate Management Days Morning Keynote 8:35-9:20am Newest Adware & Affiliate Marketing Abuses Ben Edelman, Harvard Business School 9:20-9:30am Gold Sponsor Presentation 9:30-9:40am Lightning Round of 2-Minute Silver Sponsor Presentations 9:50-10:35am Track 1 Track 2 Branding and Performance Advertising Publisher Segmentation & Key Optimization Levers Rebecca Madigan, Executive Director, Performance Marketing Association Break/Exhibits 10:35-10:55am 10:55-11:40am 11:50am-12:35pm Kristin Hall, Head of Publisher Development, Google Affiliate Network How to Monitor and Interpret Trends & Metrics How to Effectively Reach & Engage Bloggers Maximize Your Affiliate ROI with Checkout Optimization 2:40-3:35pm Chris Bishop, Founder & Managing Director, 7thingmedia Optimizing Website Real Estate & Customer Experience Lena Siara Huang, Senior .com Manager, JC Penney Break/Exhibit Hall Affiliate Marketing for Mobile Apps Peter Hamilton, Partner & CMO, HasOffers Panel: Inside the Mind of a Super Affiliate 3:35-4:20pm Tony Pantano, CEO, Imwave Lunch The Global Push 2:20-2:40pm Is Your Affiliate Program an Afterthought? Linda Bustos, Director of Ecommerce Research, Elastic Path Software 12:35-1:35pm 1:35-2:20pm Jenny Williams, Merchant Manager, Skimlinks Jared Saunders, Affiliate Program Manager, JensonUSA Siva Kumar, TheFind.com, Kim Rowley, KIMarketing.com, Tony Pantano, Imwave Moderated by Geno Prussakov Types and Value of Affiliates – Keys to Running a Healthy, Profitable Affiliate Program Kush Abdulloev, Affiliate Program Manager, VMInnovations Around the Corner: Best Practices for Mobile & Social Media Campaign Integration Sam Harrelson, Publisher/Editor, PayPerTrends Afternoon Keynote 4:25-5:10pm The Science of Influence & Persuasion: Getting What You Want, When You Want It John Greathouse, Rincon Venture Partners 5:10-5:20pm © 2012 Rising Media, Inc. Closing Wrap-Up Geno Prussakov, Chair, Affiliate Management Days 3 www.affiliatemanagementdays.com/sanfrancisco/2012 Full Agenda 10:15-11:00am Thursday, March 8, 2012 Track 1: 7:30am-2:30pm The Importance of Attribution Data for Performance Marketing Exhibit Hall Open Todd Crawford will present the importance of understanding attribution across multiple affiliates and other media channels like paid search, email and display. The key to understanding the true value of each partner and media channel lies in knowing their influence over your customers and their role in driving sales or leads. 7:30-8:30am Registration & Breakfast 8:30-8:45am Welcome Remarks Speaker: Todd Crawford, Co-Founder, Impact Radius Speaker: Geno Prussakov, Chair, Affiliate Management Day 10:15-11:00am 8:45-9:30am Track 2: Keynote Top 10 Tips for Combating Affiliate Fraud How to Repel Affiliates With Horrible Landing Pages In this session SEOmoz’s Joanna Lord will run through her top 10 tips for combatting affiliate fraud. She will cover tactics to employ during your program set-up, as well as during the affiliate sign-up/approval process and in ongoing program management. If you are looking for ways to guarantee only the best affiliates are pushing your product, this session is for you. The math is simple: when more of your affilates’ traffic converts, your affiliates make more money. So it’s surprising how many affiliates are forced to send traffic to horrible low-converting landing pages. Join landing page optimization expert Tim Ash (a former superaffiliate himself) as he takes you on a hard-hitting tour of your landing pages and shows you why you’re not converting more of your traffic into buyers . Fix these common landing page offenses and you’ll have a waiting list of affiliates eager to send traffic your way. Speaker: Joanna Lord, Director of Customer Acquisition & Retention, SEOmoz Speaker: Tim Ash, CEO, SiteTuners 11:00-11:55am Track 1: 9:30-9:40am How to Optimize Affiliate Landing Pages for More Conversions & Revenue Gold Sponsor Presentation Are your affiliate program landing pages working hard or hardly working? Landing pages can be the hardest working part of your affiliate program or they can kill your conversion rates. Find out how to win the landing page testing game. 9:40-10:15am Breaks/Exhibit Hall © 2012 Rising Media, Inc. 4 www.affiliatemanagementdays.com/sanfrancisco/2012 Full Agenda 12:55-1:40pm In this session you will learn how to get real lift in your conversion rates. It doesn’t happen by testing insignificant details like button color and headline size. Find out what to test, how to analyze your landing pages and how to get significant revenue lift quickly. Track 2: Exploring the Pros & Cons of In-House & Outsourced Affiliate Program Management This session includes real case studies from companies like Electronic Arts, WineExpress, Merchant Warehouse, BabyAge.com, and more. In this session Karen Garcia will explore the advantages and disadvantages of managing affiliate programs inhouse versus hiring and outside OPM agency. Speaker: Chris Goward, CEO, WiderFunnel Speaker: Karen Garcia, CEO, GTO Management 11:00-11:55am Track 2: 1:50-2:35pm How to Find & Recruit Super Affiliates Into Your Program Track 1: No Affiliate Left Behind: Creating Mutually Beneficial Partner Relationships This session will cover the fourteen best ways to recruit your top performing affiliates (seven free and seven paid methods). It will also outline some sample email outreach ideas and placement negotiation tactics to get better placements on affiliate websites. Are you making the most out of your affiliate partner relationships? Lasting connections aren’t created overnight, but can pay off exponentially if you follow a few account management strategies designed to foster mutually beneficial relationships. Speaker: Sarah Bundy, CEO, All Inclusive Marketing 11.55am-12:55pm In this session, hear directly from the head of one of the largest affiliate networks in the world, who will share specific creative and strategic account management strategies and tips. Learn about communication channels, maximizing partner resources and tools, working with seemingly dissimilar business models and more. Lunch 12:55-1:40pm Track 1: Using Web Analytics to Grow Your Affiliate Program By incorporating these actionable tips, you’ll be able to nurture long-term relationships while optimizing your affiliate activities for you, your partners and your clients. Dive into web analytics for both off site and on site factors that are helping or hurting your affiliate program. Learn how to use web analytics to strengthen your affiliate relationships, grow their conversion rates, and make your affiliate program the most affiliate friendly, conversioncentric program in your vertical. Speaker: Julia Barrett, Head for North America & Australia, eBay Partner Network The following topics will be covered: • Using analytics to separate out affiliate traffic. • Using online analytics tools to find new affiliates. • How to use data to attract key affiliate partners. Speaker: Kevin Webster, Internet Marketing Manager, Forbes Custom Products © 2012 Rising Media, Inc. 5 www.affiliatemanagementdays.com/sanfrancisco/2012 Full Agenda 1:50-2:35pm David Naffziger will review some of the latest techniques that affiliates are using to cheat affiliate programs while evading detection. He will also discuss approaches for identifying abusive affiliates including an assortment of free tools and demonstrate examples of this abuse on well-known brands. Track 2: Educating Internal Business Teams About Affiliate Marketing You’d be surprised of how many people in your organization still don’t know what Affiliate Marketing is (even if you’ve told them before)! It’s up to us Affiliate Managers to evangelize the purpose, value, and strengths of Affiliate Marketing to internal business teams and leadership. Once your colleagues better understand what Affiliate Marketing is and what it’s capable of, optimizing and testing becomes easier and more effective. This session will provide examples of how Best Buy has succeeded in educating the company about its Affiliate Program. Speaker: David Naffziger, CEO, BrandVerity 4:00-4:45pm Track 1: Sellers Changing the Way They Do Business While the “e” in e-Commerce has been replaced with today’s ‘buzz’ terms “f-commerce” and “m-commerce,” they won’t last forever. The ever-evolving nature of the e-Commerce industry has vendors constantly playing catch up as they attempt to monetize each new trend. Merchants must move beyond a strategy focused on one selling platform such as a Facebook fan page or mobile application. Instead, it would be better to implement a strategy which allows businesses to adapt to any and all changes the industry undergoes – with quick speed and agility. Establishing a flexible payment architecture will enable companies to quickly and easily modify their strategy and capitalize on any new trend that emerges. While it is impossible to predict what the next “big thing” in online commerce will be, unconstrained payment solutions will serve as the lynch pin. Speaker: Ryan Diehl, Affiliate Manager, Best Buy 2:35-3:05pm Breaks/Exhibit Hall 3:05-3:50pm Track 1: Trends & Innovations in Affiliate Marketplace In his session, Google’s Ali Pasha will discuss new trends and innovations in the affiliate marketplace. He’ll share a few case studies highlighting: This session will discuss the importance of building a flexible payment ecosystem. Specifically, this session will: • Integration of mobile and social with affiliate • Provide real-world examples of companies using an open architecture payment platform to increase revenue streams • Alternative pricing models • Dynamic ad serving and optimization • Discuss challenges and successes of deploying an open, multi-selling online platform Speaker: Ali Pasha, Product Manager, Google Affiliate Network • Explain how to leverage social media, mobile connectivity and online payment platforms to both attract new and retain current buyers 3:05-3:50pm Track 2: Speaker: Simon Jones, VP of Strategic Solutions, Plimus The Latest Tricks, Traps & Techniques Black Hat Affiliates are Using to Cheat Your Affiliate Program Black hat affiliates have grown increasingly sophisticated at masking their fraudulent activity from prying eyes. © 2012 Rising Media, Inc. 6 www.affiliatemanagementdays.com/sanfrancisco/2012 Full Agenda 4:00-4:45pm Friday, March 9, 2012 Track 2: 7:30am-2:30pm Leveraging Online Video for Affiliate Programs Exhibit Hall Open The nature of online video is changing dramatically. YouTube has recently announced a $200M development fund, which they are distributing to seed the creation of online video networks. I will discuss this trend, as well as the emergence of the four leading networks, Machinima, Maker Studios, Big Fra.me and Full Screen. 7:30-8:30am Registration & Breakfast 8:30-8:35am Morning Remarks In addition to discussing the macro trends in IP video, John Greathouse will describe some of the tools and strategies affiliate managers can use to leverage the massive amount of available advertising inventory. One such tool, Coull, allows for the quick and easy insertion of clickable links into third-party videos. Speaker: Geno Prussakov, Chair, Affiliate Management Day 8:35-9:20am Keynote Newest Adware & Affiliate Marketing Abuses Speaker: John Greathouse, Partner, Rincon Venture Partners Noted expert on adware, spyware, and affiliate commission fraud, Ben Edelman, Assistant Professor, Harvard Business School will share his research on the newest affiliate marketing abuses. The worst abuses charge merchants for traffic they would have gotten anyway, or drain commissions that should have flowed to legitimate affiliates. In this session, merchants and networks will learn how to keep these violations out of their programs, improving ROI and assuring that honest affiliates get what they deserve. 4:45-5:15pm Gold Sponsor Presentation 5:15-6:00pm Keynote: Leveraging the “Offline” Channels Did you know more than $300 billion is spent each year on advertising in the U.S., and only about 15% of that is online. The other quarter trillion is spent to drive not a click, but a brand impression, a store visit, or a phone call. Learn about the latest performance marketing trends affecting you and how today’s performance marketers are effectively leveraging the rapidly growing “offline” channels such as mobile to drive publisher adoption and increase revenue for their clients. This interactive session guarantees to get you thinking differently about customer acquisition and come away with simple next steps you can take to grow your programs and drive more revenue. Speaker: Ben Edelman, Assistant Professor, Harvard Business School 9:20-9:30am Gold Sponsor Presentation 9:30-9:40am Lightning Round of 2-Minute Silver Sponsor Presentations Speaker: Jason Spievak, CEO, RingRevenue © 2012 Rising Media, Inc. 7 www.affiliatemanagementdays.com/sanfrancisco/2012 Full Agenda 9:50-10:35am 10:55-11:40am Track 1: Track 2: Branding and Performance Advertising How to Effectively Reach & Engage Bloggers Branding and performance advertising? Yes! The combination of innovative publishers and their expertise in reaching niche markets, plus precise measurement, is ideal for testing branding campaigns. Join Performance Marketing Association’s Rebecca Madigan to discuss performance-based branding campaigns. Bloggers love hearing that they can earn money for writing about merchant brands and products. However, once they receive the instruction manual for affiliate marketing, that includes the arduous tasks of joining affiliate networks, applying for individual merchant programs, and hard coding complex deep links into their site, they turn away. Its too technical and timeconsuming for many bloggers, and therefore too hard to get them to engage. This session will teach you how to get in touch with these bloggers and make affiliate marketing a simple, approachable offer they can’t refuse. Jenny Williams will take you through a few case studies of merchants like Shopbop and Barney’s who we have worked with to make blogger recruitment and engagement simple and effective, so bloggers can focus on creating the content they love, and merchants like you can reward them for sending you high quality traffic. Speaker: Rebecca Madigan, Executive Director, Performance Marketing Association 9:50-10:35am Track 2: Publisher Segmentation & Key Optimization Levers Google’s Kristin Hall will discuss how publisher business models can be leveraged to build effective optimization programs tailored to publisher motivations. The session will inform affiliate managers about the importance of providing the right data, insight, offers and ads to build true partnerships with your affiliate publisher base. Speaker: Jenny Williams, Merchant Manager, Skimlinks 11:50am-12:35pm Speaker: Kristin Hall, Head of Publisher Development, Google Affiliate Network Track 1: Maximize Your Affiliate ROI with Checkout Optimization 10:35-10:55am Break/Exhibit Hall Are you wasting your affiliate traffic? Checkout optimization is critical to identify and correct leaks, speedbumps and roadblocks that impact your conversion rate, revenue and profit. Join Linda Bustos of the Get Elastic Ecommerce Blog and explore why checkout optimization works, what to optimize from cart to postpurchase email, what to measure and how to get started with checkout testing, including how to optimize for your referred-by-affiliate segment. 10:55-11:40am Track 1: How to Monitor and Interpret Trends & Metrics Every business is different. However, metrics, trends and knowing how they effect your business can be the difference between success and failure. This Will be an overview on what trends to monitor, How to monitor them and what these trends can mean in your niche. Speaker: Linda Bustos, Director of Ecommerce Research, Elastic Path Software Advanced Excel and analytic techniques will be discussed as well as how these can help you create an effective Marketing Calendar. Speaker: Jared Saunders, Affiliate Program Manager, JensonUSA © 2012 Rising Media, Inc. 8 www.affiliatemanagementdays.com/sanfrancisco/2012 Full Agenda 11:50am-12:35pm 1:35-2:20pm Track 2: Track 2: Is Your Affiliate Program an Afterthought? Optimizing Website Real Estate & Customer Experience In many companies the affiliate channel is seen as merely afterthought. A necessary task and not an integral part of the overall marketing mix. Competition between SEM teams, SEM agencies and Affiliate Managers can create channel conflict. Channel conflict is something many businesses face and is as old as business itself and can put departments at odds with one another. This session, Lena Huang from JC Penney will cover ways to improve your website real estate and online customer experience along the way – before they even get to the shopping cart, and aside from specific affiliate landing pages. The goal is simple: improve the overall user experience for better conversion rates, and thus increase your affiliate program sales. Promoting your program internally is just as important as promoting it externally. Understanding how to position your program with Executives and Colleagues is critical to running and growing a successful program. Specifically, this session will cover best practices and examples on: • Basic website usability: guided navigation and page real-estate In this session, Tony Pantano will present the major issues that affiliate managers may face in prompting their program internally and fighting for it up the corporate chain. We will also present ways to setup a program for success and ways to overcome any potential channel conflict to guarantee that your program is effective. • Value-adds: make it easy for them to decide Speaker: Tony Pantano, CEO, Imwave • Things to avoid, unless you really want to drive them away. • Product attributes, dimensions, and dynamic recommendations • Internal Search: where are you losing traffic, where can you capture more 12:35-1:35pm Lunch Speaker: Lena Siara Huang, Senior .com Manager, JC Penney 1:35-2:20pm 2:20-2:40pm Breaks/Exhibit Hall Track 1: The Global Push 2:40-3:25pm Rather than online businesses thinking about moving internationally they should see themselves as a global business from day one. Ecommerce allows you to reach a global audience and by tailoring service and messaging to international customers retailers can appeal to these markets. Track 1: Affiliate Marketing for Mobile Apps The worlds biggest brands all have mobile apps. Many are already driving user acquisition through those apps, buying traffic through one or two ad networks, but advertisers are looking for new publishers and networks with mobile traffic, and they want to pay CPA. Learn the basics of mobile app advertising, the players involved and the tracking required with Peter Hamilton of MobileAppTracking.com As businesses begin to ramp up their online presence overseas, Chris Bishop will examine the benefits – and challenges – of international Ecommerce. The session will be packed with statistics such as the US, UK and European markets which are worth about $221bn (£137.5bn), £57bn and €172bn (£145.9bn) respectively. And how brands are breaking into these conventional markets and emerging Indian, South American and Asian markets. Speaker: Peter Hamilton, Partner & CMO, HasOffers Speaker: Chris Bishop, Founder & Managing Director, 7thingmedia © 2012 Rising Media, Inc. 9 www.affiliatemanagementdays.com/sanfrancisco/2012 Full Agenda 2:40-3:25pm 3:35-4:20pm Track 2: Track 2: Types and Value of Affiliates – Keys to Running a Healthy, Profitable Affiliate Program Around the Corner: Best Practices for Mobile & Social Media Campaign Integration According to 2011 AffiliateBenchmarks Research Report, over 31% of merchants reported that their affiliate marketing efforts did not meet their expectations. This presentation will educate merchants on various types of affiliates and their values. More than the basics this presentation will help merchants avoid pitfalls and exceed their affiliate marketing objectives through appropriate affiliate partnerships. This is a case studies-based presentation on how to successfully integrate mobile and social media campaigns into existing traditional affiliate programs. As merchants and vendors continue to realize the growing impact of traffic sources outside previously available channels such as display and brand advertising, these studies point to successful practices, tips and programs that have leveraged more democratized media (mostly mobile and social media) to provide healthy conversion boosts and community growth. Specific types of affiliates and relevant engaging case studies covered will include: content sites and personal blogs, comparison shopping sites (free, CPS, and hybrids), deal and coupon sites, PPC affiliates, directory sites, online shopping malls (datafeed affiliates), forums, reward & cashback affiliates, 3rd party services or subaffiliate networks, cause marketing affiliates that rely on adware and toolbars, as well as many others. Speaker: Kush Abdulloev, Affiliate Program Manager, VMInnovations 3:35-4:20pm Track 1: PANEL Inside the Mind of a Super Affiliate Every merchant and affiliate manager wants to know what’s inside the mind of a super affiliate. This is your chance! The panel discussion – brought to you by Geno Prussakov, the Founder and Chair of Affiliate Management Days – will have three accomplished affiliates (a datafeed one, a coupon & deals one, and a paid search one) share their thoughts on multiple burning issues, as well as answer audience’s questions. Speakers: Siva Kumar (TheFind.com), Kim Rowley (KIMarketing.com), Tony Pantano (Imwave) Speaker: Sam Harrelson, Publisher/Editor, PayPerTrends 4:25-5:10pm Keynote The Science of Influence & Persuasion: Getting What You Want, When You Want It This keynote will focus on how affiliate managers can harness the power of the six basic persuasion principles outlined by Robert Cialdini and Guy Kawasaki. John Greathouse will discuss specific examples regarding how each principle can be applied to a typical affiliate manager’s day-to-day operations, from persuading a publisher to expand the scope of a particular advertiser’s links to influencing a new advertising client to sign up an OPM agency. The science of persuasion can also be applied to the hiring process, negotiating large purchases, as well as everyone’s personal relationships. Speaker: John Greathouse, Partner, Rincon Venture Partners Moderated by Geno Prussakov 5:10-5:20pm Closing Wrap-Up Speaker: Geno Prussakov, Chair, Affiliate Management Day © 2012 Rising Media, Inc. 10 www.affiliatemanagementdays.com/sanfrancisco/2012 Keynote Bios Tim Ash CEO, SiteTuners Chair, Conversion Conference Tim Ash is the CEO of SiteTuners.com, a landing page optimization firm. During his 15 year involvement with the Internet, Tim has worked with Google, Facebook, Nestle, Symantec, Verizon Wireless, eHarmony, Canon, Sanyo, Rhapsody, American Express, Sony Music, CBS Interactive, Real Networks, American Honda, COMP USA, Symantec, Harcourt Brace, Universal Studios, HomeGain, Fair Isaac, TransUnion, Rand McNally, Red Envelope, Black & Decker, Ed Hardy, and Coach to develop successful Internet initiatives. Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of Conversion Conference, and a contributing columnist to numerous. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Tim received his B.S. from UC San Diego “with highest distinction” while attending on a full U.C. Regents academic scholarship. He also completed his M.S. during his PhD. studies in computer science at UC San Diego, specializing in Neural Networks and Artificial Intelligence. He is the author of the bestselling book Landing Page Optimization which has been reprinted several times and translated into six languages. Tim is currently working on the expanded 2nd edition of the book with co-authors Rich Page and Maura Ginty. Ben holds a Ph.D. in Economics, a J.D., a M.A. in Statistics, and a B.A. in Economics (summa cum laude), all from Harvard University. Keynote: Newest Adware & Affiliate Marketing Abuses John Greathouse Partner, Rincon Venture Partners John Greathouse is a partner at Rincon Venture Partners, a venture capital firm investing in early stage web-based businesses. John has held a number of senior executive positions with successful startups during the past fifteen years, spearheading transactions, which generated more than $350 million of shareholder value, including an IPO and a multihundred-million-dollar acquisition. He is also a Co-Founder of RevUpNet, a performance-based online marketing agency. John is a CPA and holds an M.B.A. from the Wharton School. He is a member of the University of California at Santa Barbara’s Faculty where he teaches several entrepreneurial courses. Keynote: The Science of Influence & Persuasion: Getting What You Want, When You Want It Jason Spievak Co-Founder & CEO, RingRevenue Keynote: How to Repel Affiliates With Horrible Landing Pages Benjamin G. Edelman Assistant Professor of Business Adminstration, Harvard Business School Ben is a faculty member at the Harvard Business School, where his teaching and research explore the online economy. Ben is particularly interested in what can go wrong online — from scams that trick consumers to schemes that defraud advertisers, not to mention governments blocking web sites and all manner of other disputes. Ben also assists selected advertisers and ad networks in auditing the quality of the traffic they buy, helping them to focus their spending on high-quality publishers where placements will be most effective. Ben’s writings are available at www.benedelman.org. Representative clients include the ACLU, AOL, the City of Los Angeles, the National Association of Broadcasters, Microsoft, the National Football League, the New York Times, Universal Music Group, the Washington Post, and Wells Fargo. Jason Spievak is the co-founder and CEO of RingRevenue, the leading call performance marketing solution. Nearly all leading U.S. performance advertising networks license RingRevenue’s platform, including Commission Junction, LinkShare, ShareASale, the Google Affiliate Network, PepperJam, Epic Media and dozens of others. Prior to founding RingRevenue, Jason was a Director and CFO at CallWave, where he led its successful IPO in 2004. Prior to CallWave, Jason was Vice President of technology M&A in Broadview’s Silicon Valley office, where he was the execution lead on more than $1.25 billion in successful technology mergers. Jason has also held product management roles with Nextel Communications and with Netopia, where he helped the company complete its successful IPO in 1996. Jason earned his MBA from the Kellogg School at Northwestern University and his BA from UC Santa Barbara. Keynote: Leveraging the “Offline” Channels For more speaker bio’s please visit www.affiliatemanagementdays.com/sanfrancisco/2012/speakers © 2012 Rising Media, Inc. 11 www.affiliatemanagementdays.com/sanfrancisco/2012 Registration & Venue Regular Price Passes ENDS MAR 2 2 Day Conference Pass - Thursday, March 8 and Friday March 9, 2012 $1,495 Onsite Price $1,695 To register online, go to: www.affiliatemanagementdays.com/sanfrancisco/2012/registration Bring the Team Offer Each additional attendee from the same company registered at the same time receives an extra $150 off the Two Day Pass. Hotel & Location The Westin San Francisco Market Street Hotel Highlights 50 Third Street San Francisco, CA 94103 An artful blend of design and service, The Westin San Francisco Market Street is a sophisticated oasis in the heart of San Francisco’s South of Market district. Enjoy breathtaking city views with floor to ceiling window in refreshingly beautiful guest rooms. Our vibrant downtown setting offers the height of convenience for business and leisure travelers as well, and provides easy access to many of the city’s notable attractions. Reservations: Phone: 1-415-974-6400 Fax: 1-415-543-8268 There are a limited number of rooms at the Westin Market Street which can be booked at the Affiliate Management Days rate of $259 plus taxes for a single or double room. To guarantee the group rate, reservations must be completed by February 6. Reservations can be made by calling 888-627-8561 and referencing Affiliate Management Days. Reservations must be received on or before February 6th to guarantee the group rate. © 2012 Rising Media, Inc. 12 www.affiliatemanagementdays.com/sanfrancisco/2012 Thank You To Our Sponsors GOLD SPONSOR ASSOCIATION PARTNER MEDIA PARTNERS © 2012 Rising Media, Inc. 13 www.affiliatemanagementdays.com/sanfrancisco/2012 Sponsor Profiles GOLD SPONSOR MEDIA PARTNERS HasOffers IAB SmartBrief www.hasoffers.com HasOffers – We Know Tracking HasOffers is the industry standard software for tracking and managing affiliate relationships. Whether you’re just getting started or have a decade of experience under your belt, HasOffers has the features, flexibility, and support you need to run your own affiliate program. HasOffers lets you do affiliate marketing your way, providing the scalability of tracking on the cloud, the complexity of a complete 2-Way API, and the simplicity of a software as a service. No Contracts. No Setup Fees. 30 Days Free on Any Edition. www.smartbrief.com/iab IAB SmartBrief is a FREE daily e-mail newsletter designed specifically for advertising, marketing and media executives. It aggregates and summarizes the latest need-to-know news and industry information, meticulously selected from a variety of media outlets to provide a snapshot of what’s happening today in the world of advertising. More than 57,000 readers make it a part of their daily routine for a quick, easy-to-read industry update. ReveNews www.revenews.com ASSOCIATION PARTNER PMA www.performancemarketingassociation.com The Performance Marketing Association is a not-forprofit trade association founded in 2008 by the leaders of the performance marketing industry, to connect, inform and advocate on behalf of this rapidly growing field. The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets and big expectations, increasingly look to performance-based marketing initiatives to expand their business. © 2012 Rising Media, Inc. Bio is forthcoming. topseos www.topseos.com The independent authority on search vendors, topseos. com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. 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