Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Public relations wikipedia , lookup
Marketing research wikipedia , lookup
Social marketing wikipedia , lookup
History of marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing plan wikipedia , lookup
Global marketing wikipedia , lookup
SHIYAO “YOKY” YU (c) 540.246.6418 (e) [email protected] (web) http://shiyaoyu.com/ (Linkedin) http://www.linkedin.com/in/shiyaoyu SUMMARY: Self-motivated bilingual (English & Mandarin Chinese) creative sales& marketing leader looking for a full time position/internship. EDUCATION: James Madison University, Marketing, GPA: 3.5/4 December 2013 WORK EXPERIENCE: • Marketing Intern (International Channel Shanghai, Shanghai Media Group, China) Summer 2013 • Effectively lead a 3-personnel team to research and cold-call websites and venders to seek strategic cooperation. • Contributed to the strategic planning of two celebrity cooking shows; organized an aired event for the show. • Successfully served as a public relations role to support the celebrity chef from Master Chef throughout the production of the first season. • Leader for Networking and Knowledge (Office of International Programs, JMU) Spring 2012-Fall 2013 • Promoted to serve as the Activity Chair for 2013 to lead 9 international student leaders. • Hosted 3 annual International Students Leadership Conferences; assisted the Nobel Peace Prize Winner Leymah Gbowee in the 2012 conference; coordinated group activities and developed strong leadership skills. • Bilingual Sales Assistant (Kung Fu Komedy, Shanghai, China) Summer 2013 • Sold tickets for comedy shows using social media; networked with professional international comedians to build a long-term relationship for the club. • Quality Enhancement Plan Marketing Assistant (University Marketing, JMU) Spring 2013 • Initiated a creative marketing campaign Ethical Cupcake Test and co-produced a sample video for the video competition (http://www.youtube.com/watch?v=JoZBXrASGzI). • Saved expenses by negotiating with vendors and advertising agents such as the Breeze newspaper; Coordinated 15 volunteers and successfully distributed 1,000 T-shirts and handbills in 3 days. • Marketing Assistant (Counseling and Student Development Center, JMU) Spring 2012 ST • Launched the 1 counseling program successfully aimed at improving international students’ mental health conditions through executing a series of marketing campaigns and focus group discussions. • Seasonal Sales Representative (Amazing Mop, Shanghai, China) Summer 2010 • Marketed and sold advanced microfiber mops to retail consumers; exceeded sales quota by 170%. LEADERSHIP: • Head, Public Relations Officer (Co-founder) Chinese Student & Scholars Association (CSSA), JMU Spring 2011-Spring 2012 SKILLS: • Mandarin Chinese: native fluency; English: fluent; French: elementary • MS Office, Adobe Photoshop, Mac OSX, HTML, SEM, Internet & Database Marketing, Wordpress Administration, Final Cut Pro.