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TERESA WALDOF
4215 20th Street SE ♦ Rochester, MN 55904 ♦ H: (507) 285-5659 ♦ C: (507) 319-2607 ♦ [email protected]
http://webprofile.info/twaldof
SENIOR OPERATIONS / BUSINESS DEVELOPMENT EXECUTIVE
A successful C-level executive focused on driving revenues and profits with a passion for building companies, both from the
ground up and by growing and streamlining established organizations. Develops exceptionally productive and motivated
teams and encompasses a background in revitalizing and turning around companies as an operations, sales and marketing
leader. Formulates and rolls out highly effective strategic plans, business plans and product launches to capitalize on evolving
markets.
CORE COMPETENCIES
 Leadership / Team Building
 Strategic Planning / Business Plans
 Operations Management
 Financial Management / Budgeting
 Marketing / Advertising Management
 Sales Management / Forecasting
 Business Development / Planning
 Contract / Sales Negotiations
 Human Resource Management
PROFESSIONAL EXPERIENCE
TAYLOR CORPORATION (National Recognition Products Division) - Mankato, MN
2007 - 2011
Director of Business Development (2009 - 2011)
The scholastics products division of Taylor Corporation, the largest privately held printer in the U.S. with more than 8,000
employees and annual sales exceeding $2.5 billion.
Managed employee and contracted sales teams, totaling 65 direct reports. Held responsibility for company strategic planning
and implementation, new product line development and launch and advising and counseling the marketing department.
 Grew annual new accounts 100% by creating and executing a strategic plan during a critical restructuring and cost
containment period.
 Achieved 23% increase to gross margin on the company's core products, attaining a net profit for the first time in more
than five years.
 Boosted employee sales 14% during the economic recession, reversing a protracted and serious declining sales trend.
 Led the company launch into a different industry and in the development of the company's branded yearbook product
line, improving annual sales by a projected 20%.
 Increased sales from the contracted sales channel 31% by reorganizing and rebuilding the sales training and coaching
programs.
 Negotiated a 17% higher commission on a key company account while simultaneously saving a vendor's customer
relationship and augmenting the customer’s sales 40%.
 Improved efficiency 20% within customer service, marketing and sales, as a result of leading IT initiatives to streamline
processes and refine operations.

Led and motivated a team to devise strategies and plan tactics for expanding sales, resulting in winning more new
business than in the previous five years.
Director of Recruitment (2007 – 2011)
Held responsibility for market expansion and penetration, including the startup of a new sales force, analysis of customer
demographics, accretion of geographic markets, development and administration of a recruitment plan, and negotiating
contract agreements with sales representatives.
 Accurately identified and prioritized the top 10 strategic markets for expansion by charting and carrying out an
exhaustive national demographic analysis.
 100% of the annual sales force recruitment goal achieved within six months by designing an aggressive recruitment
program and managing a cross-functional team in its accomplishment.
 Lifted company sales 13% within the first year of a newly formed sales force by implementing rigorous recruiting
criteria to establish a highly professional and motivated team.
 400% increase in lead generation achieved by formulating and rolling out comprehensive tradeshow action plans,
resulting in closing business outside the normal sales cycle.
 Increased ROI more than 200% on select marketing initiatives, leading the marketing team in drafting, creating and
executing innovative programs.
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Teresa Waldof
Professional Experience…Continued
MARSDEN BLDG MAINTENANCE, LLC - St. Paul, MN
2005
National Sales Manager
A provider of janitorial and building maintenance services with annual revenues of $125 million.
Directed the national sales efforts of seven regional managers and their sales teams, including overseeing strategies, building
pipelines, closing key accounts and evaluating performance.
 110% increase in new account sales achieved by developing a sales forecasting system and implementing an aggressive
sales program with improved presentations and effective marketing materials.
 $3 million in new potential revenues added by developing and executing an in-depth strategic plan to win the business
for Wells Fargo's 165 Arizona branches.

Introduced a new brand message to the marketplace by championing and resuscitating a stalled rebranding effort,
including the advent of a new company logo for the first time in more than 30 years.

Designed the training program and coordinated efforts across functions to create a highly trained and motivated sales
staff focused on new business development.
TWILLY, INC. - Rochester, MN
1993 - 2004
President
A regional chain of specialty retail stores with 100 employees and annual revenues of $2.5 million.
Held all profit responsibility and executive management functions of building and growing a successful retail organization,
including the strategic vision, development of corporate policies, cash flow and asset management, negotiating bank lines of
credit and corporate loans, developing and implementing strategic and marketing plans.
 Received financing offers from 100% of lenders to whom an acquisition finance and business plan request was
presented.
 Added 15% to gross profits by developing a purchasing / materials management program and negotiating improved
supplier dating programs with pricing concessions.
 80% reduction to staff turnover achieved by creating a talent recruitment and staff motivation program to both attract and
retain quality store management personnel.
 Reduced lease liabilities 90% as a result of devising and administering an effective exit strategy for storefront leases.
 Maintained an average 53% gross margin, compared to the 47% industry average, by implementing prudent inventory
planning and rigorous pricing policies.
 Sustained 0.25% inventory shrinkage, compared to the retail industry average of 2%, by developing and administering
corporate policies to minimize risk and protect company assets.
 Compiled a record of 100% on-time completion and 100% at-or-below budget costs on construction projects of new
store locations.
 Led the company in vendor selection, program and software development, and corporate and in-store installations of a
multi-site inventory management and sales reporting POS system.
 Built a startup retail business from zero to more than $2.5 million in annual revenues, generating annual net profits
exceeding 8%.
EXPERIENCE PRIOR TO 1993
Significant experience in medical device sales for multiple manufacturers of cardiovascular diagnostic and monitoring
equipment. Customers included hospitals, clinics, nursing homes and independent businesses. Built a broad customer
network through a variety of sales techniques, including telemarketing to identify potential buyers, on-site demonstrations for
decision-makers and leading negotiations for short- and long-term deals. Key achievements include:
 Closed deals at a rate of 90% by skillfully qualifying and managing the sales pipeline, confirming capital budget
availability and presenting products in a value-based format.
 Recognized as monthly sales leader of Ambulatory Blood Pressure Monitoring, a revolutionary technology that met the
marketplace with considerable resistance during introduction.
 $50,000 monthly revenue increase achieved by winning the company's largest nursing home account and retaining the
account after experiencing severe service issues.
EDUCATION / CERTIFICATION
Master of Business Administration (MBA) - University of Minnesota, Duluth
Bachelor of Arts in Speech Communications - University of Minnesota, Minneapolis
Multi-Site Management Training
4215 20th Street SE ♦ Rochester, MN 55904 ♦ H: (507) 285-5659 ♦ C: (507) 319-2607 ♦ [email protected]