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Momentum:
The
Revival
of
West Dallas
In this issue...
Letter from the President
Letter from the Editors
Page 2
Page 3
Q&A: Sylvan | Thirty
Page 4
West Dallas Revival
Page 5
Developing a Marketing Plan that Works
How to Live Tweet
Page 8
You’re Not a Leader If…
What I Learned
Page 7
Page 9
Page 10
What I’m Downloading
Page 10
Member Spotlight Page 12
advocateeducateconnect
Sponsor Spotlight
Page 13
Issue No. 1 - 2014
SMPS Dallas Chapter Quarterly Newsletter
Letter from the Chapter President
2
SMPS Dallas On the Grow!
By Mike Wagner, CPSM, Chief Marketing Officer, Alan Plummer Associates
2013 is behind us and everyone is well into their 2014 plans.
Looking back on the past year, we can easily label 2013 as
the Year of Growth. Three particular areas of growth stand
out: growth with respect to SMPS as an organization by our
peer organizations, growth in the professional development
of our members, and growth in the overall membership of
the chapter.
The recognition of SMPS as an organization on par with
ACEC, CGA, AIA, TEXO, CoreNet Global, and ULI is an
important goal of the SMPS National and local chapters. The
reputation of SMPS as a professional organization provides
great value to the career development of our members.
Belonging to, and active participation in, a prestigious trade
association is one way our members demonstrate their
value to their firms as well as their commitment to their
ongoing personal career development.
SMPS Dallas fosters our reputation for excellence among
our peer organizations by conducting awesome joint
programs such as the Midtown Mania that drew more
than 200 marketers, principals and executives. We have
also established, under Julie Huval’s leadership, the SMPS
Dallas CPSM Speakers Bureau. Our chapter’s CPSMs are
providing quality business development and marketing
training for the memberships of our peer organizations.
The presentations offered to-date and the reception
we’ve received from these organizations have accelerated
the image of the Dallas chapter in the past year and will
continue going forward.
In 2013, SMPS Dallas saw a record number of our members
leverage their career development through service in chapter
committees, the CPSM Study Group, the Mentor-Protégé
Program and participation in various education, networking
and program events. In the coming months, SMPS will be
taking nominations and making selections for leadership
positions on the 2014-2015 Board. I strongly encourage
all members, especially new members, to leverage your
membership for your own career development by getting
involved at whatever level you can.
Membership growth is a metric used to determine whether
or not we, as a board, are achieving our goal to continue
the momentum of the development of the chapter achieved
in 2012. I am pleased to report that the net growth in
the SMPS Dallas Chapter was 15 percent in 2013 and
exceeded our growth target of 10 percent. SMPS Dallas is
now tied with Columbus Ohio as the 10th largest chapter of
the 57 chapters that make up SMPS nationally.
As we begin 2014, I want to welcome all of the 60-plus new
members who joined SMPS Dallas in 2013 and thank all of
the existing members and those serving on the board for
all of the many volunteer hours freely provided in order to
serve our colleagues and give back to the profession that
has fed our families and allowed our careers to prosper.
Let’s keep the momentum in 2014!
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Dallas
2014 SMPS Dallas Gala
Save the date for the 2014 SMPS Dallas Gala and
Charity Auction on May 1! The 1940s-themed evening
will be an opportunity to recognize the achievements
of our members, celebrate the 40th birthday of
SMPS, and raise funds to benefit our partner charity,
The Bridge. There will be food, music, and fun – don’t
miss out! In the meantime, explore our venue, the
classic Crossroads Diner: www.crossroads-diner.
com.
If you are interested in donating an item for the silent
auction or becoming a Gala sponsor, please contact
Ashley Roberts at [email protected]
or 214-283-8783.
Here’s looking at you, kid..
We’ll always have Dallas!
Letter from the Editors
3
The Revival of West Dallas
By Shannah Hayley, FSMPS, CPSM, Director of Communications, The Beck Group.
and Holly Scudder, Marketing Coordinator, Campos Engineering.
In this issue of AEConnect, we are traveling West….literally.
We begin our journey by exploring the open territory of
West Dallas and North Oak Cliff. Brent Jackson of Oaxaca
Interests (also known as the developer of Sylvan | Thirty)
shares his experience developing this part of Dallas and
how his project will attract future settlers.
We like the views in this area so much that we staked our
editorial claim and further surveyed the construction of
Sylvan | Thirty in the Project Profile section. We also looked at
the history and other recent additions in the neighborhood.
Before every expedition, there is a plan. Take a moment
and read Carolyn Ferguson’s insights into developing a
marketing plan. From there, you’ll want to visit the Issues
of Interest to Senior Marketers section. We’ve asked Barb
Ashbaugh, a specialist in management coaching, to share
her lessons for leaders.
We were so glad to receive positive feedback about our
newest column, What I’m Downloading! This issue Asheya
Warren divulges all her secret tools for managing a busy
life. Sound familiar? You’ll want to download these apps the
minute you finish reading about them.
For those finding themselves in the great unknown of social
media, we think you’ll enjoy former chapter president Julie
Huval’s tutorial on How to Live Tweet. We realize there are
many other skill-based tasks that A/E/C Marketers must
handle, so we decided to summarize a recent InDesign
Forum for you too. (Don’t miss out on future Forum meetings!)
Finally, we recommend reviewing the news about SMPS
members, such as Members on the Move, Anniversaries,
New Members and the Member Spotlight. You never know
who (or which firm) may be the best partner for your next
great adventure!
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National Conference Scholarship
SMPS Dallas intends to award one scholarship to
attend the SMPS National Conference in San Antonio
(July 30 - August 1, 2014). The scholarship will be in
the amount of registration.
Build Business power:play will prepare you—
as a marketer, business developer, or technical
professional with client development responsibilities—
to meet the business challenges of tomorrow while
performing optimally today. Power:play is about
competitive advantage: Winning when you are a man
up on the competition—or finding a way to win when
you’re not. This conference will give you the tools to
position your firm and career to prosper under
any circumstances.
Eligibility
ƒƒ Active SMPS Dallas member in good standing
with the chapter;
ƒƒ Minimum of 2 years continuous SMPS membership;
ƒƒ Current Board Members are not eligible.
Instructions
Applicants must submit all required documentation in
PDF or Word format to [email protected] with
the subject line “SMPS Dallas Scholarship Application”
Application Deadline: June 4, 2014 by 5:00pm
Submit your application now!
Industry Interest
4
Q&A: Sylvan | Thirty
Contributor: Brent Jackson, President of Oaxaca Interests, Developer of Sylvan | Thirty
Interview with Holly Scudder, Marketing Coordinator, Campos Engineering.
1. Why did you select North Oak Cliff/West Dallas for
Sylvan|Thirty?
BJ: I live in North Oak Cliff, just a few blocks away from
Sylvan | Thirty, and I know first-hand the types of businesses
and services that are wanted and needed by our neighbors.
Plus, with the construction of the two Santiago Calatravadesigned bridges spanning the Trinity River to our north
and immediately to our east, we knew that a great deal of
focus would be put on West Dallas as an important part of
the City.
2. When beginning the project, what type of challenges
did you encounter and how did you resolve them?
BJ: Because we sit at the crossroads of West Dallas and
North Oak Cliff, we knew we had a responsibility to make
sure our development was sensitive to both communities’
unique needs and interests. We did that through a lot of
conversations and meetings with community leaders,
chambers of commerce and neighborhood associations.
Ultimately, I think we’ve come up with a project that both
areas are excited to have in their communities, as well as a
fun destination for people visiting Oak Cliff and West Dallas.
3. Why do you think social media is so important for
this type of development?
4. How do you ensure this development adds to
Dallas’ urban growth and maintains popularity in the
future?
BJ: Early on, we established what we call our 5DNA - a list
of five principles that Sylvan | Thirty stands for. We measure
everything we do against our 5DNA to ensure that we
remain authentic to our mission and to the promises we’ve
made to the local communities that will sustain us.
Those principles are:
Multimodal - Sylvan | Thirty is easily accessible by car, bike
and on foot.
Sustainable - We’re committed to minimizing our impact
on the environment.
Local/Organic Food Options - Local food not only
nourishes our bodies, it helps the community as well.
Community Outreach - With farmers markets, public art
displays by local artisans and countless community events
held in our public spaces, we hope to become a hub.
Simple & Sophisticated - Life is hectic enough.
5. Why is redevelopment in neglected areas within the
city so important?
BJ: Just as we humans live, grow and change with the
times, so do cities. It’s important to constantly be reinventing
ourselves as people and the cities that we call home to
make them better and more vibrant.
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BJ: Community outreach and having an on-going
conversation with the community is part of Sylvan | Thirty’s
DNA and has been critical to our success. Our neighbors
are very involved and passionate about what happens
in the area, so keeping them as up to date as possible
has been integral. Social media has been a great tool for
spreading the word and being responsive to questions that
arise. Even before we broke ground, we already had more
than 1,000 fans on Facebook.
Additionally, every one of our major announcements has
been done via our blog, which is then amplified via email,
Facebook and other social channels. We’ve experienced
great success in talking directly to the communities we will
soon serve.
Share:
Brent Jackson is the founder and president of Oaxaca Interests and
has been in real estate for nearly 15 years. He began working on the
Sylvan | Thirty development in November 2007.
Did you know?
AEConnect, the SMPS Dallas newsletter, is
available with RSS distribution. Subscribe here:
http://feeds.feedburner.com/SMPSDallas
Project Profile
5
West Dallas Redevelopment
By Julia Meade, CPSM, Marketing Manager, Hill & Wilkinson
Sylvan | Thirty is a mixed-use development in west Dallas,
located at the intersection of Sylvan Avenue and Fort
Worth Avenue, just north of Interstate Highway 30. The
6.5-acre site includes six (6) retail buildings, totaling more
than 41,000 SF as well as a four-story, 201-unit loft and
studio apartment building built over a three-level concrete
parking garage. Project construction started in March 2013
and completion is set for August 2014. The project team is
seeking LEED® certification through USGBC.
framed with a metal roof and exposed trusses. Building G
is a pre-engineered metal building (see site plan included).
This metal building with an all exposed structure is nearly
ready for the retail tenant Cox Farms to occupy.
continued on page 6
The vision of Brent Jackson with Oaxaca Investments, Inc.
(Owner) is the driving force behind the emergence of the
Sylvan | Thirty project in the revitalized area of West Dallas.
Wood Partners is providing the construction management
services, Hodges & Associates drew up the plans for the
retail buildings and BGO Architects is solely involved with
the multifamily portion of the development. Spring Valley
Construction Company (SVCC) is providing the general
contracting services for the project.
West Dallas Revival
By Shannah Hayley, FSMPS, CPSM, Director of Communications,
The Beck Group.
For those who’ve been in the Dallas AEC market for any amount
of time, the buzz surrounding West Dallas is a bit surreal. Here
are some of the projects that have played a part in its transition
from years of decline and neglect to an area to watch:
1998: Mayor Ron Kirk champions a new redevelopment
project for the Trinity River, including river cleanup,
park facilities, flood-protection devices and related
road construction. Voters approve the bond proposal.
Separately, private citizens begin raising money to fund
signature bridges, designed by Santiago Calatrava.
2005: A major renovation of the 1946 Belmont Motor Hotel
is completed. Local developer Monte Anderson brought
the hotel back to life, spurring related development and
some of the area’s first must-visit restaurants – including
the award-winning Smoke.
Some of the unique aspects of Sylvan | Thirty revolve
around the finishes. Each of the six (6) retail buildings is
designed with a different look. Buildings A, D, E & F are all
wood framed with stucco finish. Buildings B & C are wood
2006: Voters approve bond program with initial funding for
the Continental Bridge, Sylvan Bridge redevelopments and
West Dallas Gateway.
continued on page 6
Project Profile
6
West Dallas Redevelopment
continued from page 5
West Dallas Revival
In addition to the retail building finishes, the parking lot is
finished with decomposed granite, which adds to the rustic
feel of the project. The choice of decomposed granite also
limits water runoff into the city storm system. To ensure
adequate stormwater support on this vast building area,
storm structures were installed underground.
When asked about the challenges, SVCC Project Manager
Scott Matthews replied, “The biggest challenge of the
project is most certainly the opening of retail spaces during
the construction of the multifamily building.” To meet this
challenge, controlled traffic plans are being implemented
and will be modified with each building opening. Directing
the public in and amongst the construction traffic in a safe
manner is the name of the game through the duration
of construction. The construction team is committed
to keeping the work-in-progress area clean, safe and
barricaded from the public, while maintaining a productive
flow of traffic for the retail businesses open in the facility.
Sylvan | Thirty provides stunning views of downtown Dallas
and the Margaret Hunt Hill Bridge. This project offers additional
development to help revive the surrounding area economically
and also to help add to the culture of West Dallas.
continued from page 5
2008: Heavy construction begins on the Margaret Hunt
Hill Bridge, the Calatrava bridge spanning the Trinity River.
(Official construction began in December 2005.) The bridge
connects downtown Dallas via Woodall Rodgers Freeway
to West Dallas via Singleton Avenue.
2009: Construction begins on the Trinity Strand Trail. The
new 7.8 running and cycling trail follows the Trinity River,
connecting the Katy Trail, Southwestern Medical District,
Dallas Market Center, the Design District and the new West
Dallas Trinity development projects.
2010: Oaxaca Interests begins hosting underground
dinners, called 48 Nights, to generate interest in a proposed
redevelopment project at Sylvan and Fort Worth Avenue,
called Sylvan | Thirty.
2011: Construction begins on the Sylvan Avenue Bridge. This
replacement raises the bridge above ground level, expands
into six lanes, and adds bicycle lanes, six-foot sidewalks in
both directions and access ramps to Trammel Crow Park.
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2012: The Margaret Hunt Hill Bridge opens to traffic, along with
the first restaurants in an innovative mixed-use development,
Trinity Groves. Located on Singleton Avenue next to the
Trinity River, Trinity Groves is a restaurant, retail, artist and
entertainment destination. The project serves as a restaurant
incubator, allowing would-be chefs and restaurateurs to test
concepts with the backing of the Trinity Groves investment
company. Housing, hotels, retail and office space are master
planned for later phases. Voters approve a bond program
allocating more funds to the West Dallas Gateway project.
For the first time in its 41-year history, the Dallas Marathon
route crosses the Trinity River into West Dallas.
2013: Construction begins on Sylvan | Thirty. Construction
begins to convert the Continental Ave Bridge to a
pedestrian and bike bridge. Construction begins on the
West Dallas Gateway, making the bridge accessible from
the neighborhood to bikes and pedestrians, adding parking
and creating a plaza/gathering space.
June 2014: Grand opening scheduled for the Sylvan
Avenue Bridge, Continental Avenue Bridge, West Dallas
Gateway and the first 4.6 miles of the Trinity Skyline Trail.
C
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Tools of the Trade
7
Developing a Marketing Plan that Works
By: Carolyn Ferguson, FSMPS, CPSM and Lori Jamail, WinMore Marketing Advisors
2014 is here, and if you’re not already working on your
annual marketing plan, now is a great time to get started.
What are your top priorities? What new things do you want
to implement? What kind of budget will you need? What
is your plan of attack to accomplish everything on the list?
include networking and referral development, internal
leadership skills and leveraging business leads and
relationships. Remember, old habits die hard. One-on-one
coaching can be key to helping executives and principals
stay focused on the goals of the marketing plan.
Even if you experience continual, modest growth year over
year, most of our organizations really want to double their
gross billings in the next four to five years. With that said,
a detailed marketing plan and strategy is always in need.
If this is your first time to develop a detailed plan, you’ll
want to keep in mind that it will require a culture shift – one
that puts everyone in a “marketing mindset.” This kind of
culture shift can take anywhere from 18 to 24 months, so
buckle in and be prepared to be tenacious!
This level of planning is essential and not only keeps
marketing and business development efforts on track, but
also will ensure opportunities for staff progression as well
as executive involvement in marketing and BD endeavors.
A strong marketing plan should include:
ƒƒ Review of the firm’s mission statement and core
values (modification if necessary)
ƒƒ Identification of target markets and department
specific growth objectives
ƒƒ Outline of firmwide marketing guidelines (roles,
responsibilities and goals for all players)
ƒƒ Framework for specific marketing campaigns and
initiatives as well as the detailed goals for each (e.g.,
communication pieces, social media presence, events
and tradeshows).
ƒƒ Detailed budget to execute marketing campaigns and
initiatives.
Most importantly, you’ll want to make sure your plan includes
adequate success measurements as well as accountability
and tracking of progress. Personally, I like to correlate the
firmwide and department specific growth objectives to each
of the marketing campaigns. This allows each task associated
with your plan to have an unambiguous lead generation goal
and ultimately allows marketing directors to track the Return
on Marketing Investment (ROMI) much easier.
Additionally, you may want to consider an assessment
of your top management’s marketing and business
development abilities and work with these key players to
create individual marketing plans to include one-on-one
coaching. This approach can help a marketing director
maintain everyone’s accountability to the overall marketing
strategy. Tasks within an individual marketing plan can
On the bright side, many teams see significant results early;
your team will be more energized and focused on growing the
firm. They will ask to learn new skills, improve processes and
participate in business development (be there to help them!).
Most importantly, everyone will get involved with increasing
your name recognition in the market. Even though you might
push people outside of their comfort zones, your positive
attitude toward the goals will ensure good participation.
C
Share:
A communicator, strategist and trainer, Carolyn Ferguson
facilitates corporate and marketing strategies, develops awards and
public relations programs, as well as educates and coaches A/E/C
professionals. As President of WinMore Marketing Advisors, Carolyn
oversees the strategic vision and operations of the company.
Differentiating one firm from another and developing distinct identities
for every client is Carolyn’s specialty.
Lori Jamail is a marketing consultant with WinMore Marketing
Advisors. She works with stakeholders to develop and manage
strategic marketing initiatives from a firm-wide perspective as well as
for individual practice areas and niche services. Lori is a social media
aficionado, emerging technology lover and data junkie.
Join the Discussion
Visit the chapter LinkedIn page this quarter for
extended discussion.
1. What is your favorite West Dallas
development and why?
2. What was your favorite session at the SMPS
SRC Conference?
3. What apps are you downloading right now?
Tools of the Trade
8
How to Live Tweet
By: Julie Huval, CPSM, Senior Marketing Coordinator, Beck Technology
Twitter can seem daunting in the world of social media. 140
characters or less seems more like a challenge of vocabulary
than actually crafting a thought to send out to the masses.
Throw “live tweeting” into the mix and it can get frightening.
However, “live tweeting” is simple and can be quite helpful to
recollect ideas and share insights. This action has changed
the passive audience member into an active contributor. “Live
tweeting” at conferences can allow participants to take notes
during presentations. Most events have a hashtag provided
and by posting up to 140 characters of notes and using the
event’s hashtag, participants can share information. Plus, you
can search for other tweets by the hashtag to get a glimpse
into simultaneous sessions. “Live tweeting” is a great way to
stay connected to the speaker as well as the audience.
Capturing real time events through “live tweeting” puts the
Twitter user into the realm of thought leader. It can spur
discussions with people in the same room, across the country
and on the other side of the world.
How to “live tweet”:
ƒƒ Find the hashtag for the event you are attending. For
example, #LegislativeActions was the hashtag used
for the SMPS Dallas program “Legislative Actions:
Impacts on Our Economy and the A/E/C Industry.”
ƒƒ The best way to find the hashtag allocated for a
specific event is to follow the coordinator of the event
on Twitter. They will post the hashtag prior to the event
and you can find it in their Twitter feed.
ƒƒ Tweet key takeaways from the event utilizing the
hashtag. For example, @SMPSDallas tweeted during
the Legislative Actions program “High-speed rail
is a viable replacement for the loss of short haul
aviation. TX offers potential for railroad expansion
#LegislativeActions.”
ƒƒ You can also log in to www.tweetchat.com using your
Twitter log in to see the discussion around the event’s
hashtag. For example, SMPS Southern Regional
Conference used the hashtag #SRCTulsa. You can
utilize this site to stay connected to events and receive
real time updates surrounding a specific hashtag.
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Get Connected
Join us on LinkedIn
www.linkedin.com/groups?home=&gi
d=106960&trk=anet_ug_hm
Follow us on Twitter
@SMPSDallas
Join us on Flickr
www.flickr.com/photos/smpsdallas
Friend us on Facebook
www.facebook.com/SMPSDallas
Or visit our website at www.smpsdallas.org
Issues of Interest to Senior Marketers
9
You’re Not a Leader If…
By Barbara Ashbaugh, CPLP, The Pleasure of Your Company
I have been doing performance management and training
for almost 23 years. I never cease to be amazed at the
number of people in leadership positions who shouldn’t
be. Everyone thinks they are a leader – many in fact, are
far from it. It takes courage, skill, character and the right
disposition to be a great leader.
If you see yourself as a leader but aren’t recognized as
such by your subordinates, you have a problem and so do
the people you think you are leading. The people you are
leading become disengaged and usually think they could do
better than you if they held your position. Disengagement
leads to less productivity, profits, and retention. Ultimately,
it impacts customer service. Poor leadership actually
costs your company money by dramatically impacting the
bottom line.
Leadership experts follow best practices and we will get
to those in a minute. However, you probably want to know
when you are not a leader. Here is my top ten list of nonleadership traits that will eliminate confusion about why
someone isn’t a leader.
Top Ten: You’re Not a Leader If:
1.
2.
3.
4.
5.
You don’t get results.
You get results the wrong way.
You don’t care.
You are chasing position not a higher purpose
You care more about making promises than
keeping them.
6. You put people in boxes by saying, “The answer is no,
what is your question?”
7. You maintain the status quo.
8. You churn talent instead of retaining it.
9. You take credit instead of giving it.
10. You care more about process than people.
There you have it-these are the “do not’s.”
Now let’s consider a tool to help you measure your
success as you work as a leader. The most fundamental
work of leaders is creating a vision, building alignment
around that vision and championing execution of the
vision. A leadership assessment, The Work of Leaders,
was developed after consulting with 300 leadership
development experts and more than 150 organizations.
The assessment measures one’s ability to exercise
best leadership practices and one’s tendency to apply
those practices based upon your personality style. Your
personality style influences how you approach each of
the steps of the process.
The concepts in the report are relevant for leaders at all
levels in the organization. Your report will help you focus
on developing preferred behaviors that are based on best
practices. The best practices are context specific, so the
preferred behaviors will change depending on the needs
of the situation.
Above all, keep in mind that what is good for people is
great for business!
C
Share:
Barbara Ashbaugh, CPLP owns The Pleasure of Your Company™,
and for 23 years has specialized in performance management
training for leaders, sales and service. She believes that engaged
employees are connected to the culture of their organization which
inspires them to deliver results. What people really want the most
is to be emotionally connected to their team and their work. Great
leadership is the fiber that makes that connection possible and
brings pleasure to the company.
Programs
10
What I Learned:
InDesign User Forum
By Lauren Mead, Marketing Coordinator, RTKL Associates Inc.
The SMPS Dallas InDesign User Forum creates a place
where members can gather to discuss best practices for
proposal creation as well as share design tips. Now in
its second year, the forum is an effort to boost technical
proficiency and knowledge-sharing within the industry.
Basic topics such as InDesign workspace setup to more
advanced topics like interactive documents and DPS have
been discussed. In the most recent forum, the group talked
about interactive capabilities that allow your clients to easily
navigate through a document.
The leaders of the forum (Amanda Buckley, Krystyna Morgan
and Michelle Devereaux) do not claim to be experts, which
helps create a culture of collaboration and encourages
each attendee to contribute to the conversation. As a
participant in the forum, I have found great value in the
topics presented. With the tips I’ve learned during these
discussions, our marketing team has been able to push our
products to another level.
All members who currently utilize InDesign or would like
more knowledge about the software are encouraged to join
the discussion!
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2014 Community Events
(February - April)
RETROSPECT Exhibition
April 3, 2014 - April 13, 2014
North Park Mall
Tour of Dallas Bike Ride
April 5, 2014
What I’m Downloading
By Asheya Warren, Consultant, Creative-Workx
Teamwork PM
As a marketing consultant, I work with
numerous clients and am required to
maintain their assets, collateral and
content. To streamline this process and
overall project management, I’m a huge
fan of the collaboration software Teamwork PM. This
web-based application enables me to work with my clients
from a scheduling, concept review, document storage and
communication standpoint. In conjunction with Cosential
as a CRM, Teamwork PM completes my operational
infrastructure and allows me to be synchronized across all
of my devices.
Evernote
For general note taking, I am a heavy
Evernote user. My favorite feature of
Evernote is the audio recording function
that I use to record full meetings,
presentations, etc. without relying solely on
my typed notes. Evernote then allows the option to share
the audio file or I can also save it to Teamwork PM as a file
attachment.
Pocket Informant PRO
Finally, to manage my complicated
calendar of client projects, organizations,
community service activities, graduate
school, church, and my personal life, I
require a robust calendaring application
on my mobile devices. Pocket Informant PRO by Web
IS tightly integrates tasks with the actual calendaring
dates, synchronizes with Evernote and offers a unique
personal information management experience. Pocket
Informant PRO has been a lifesaver to the extent that I do
not use any of the native calendar apps on either of my
iOS devices.
C
Earth Day Texas 2014
April 26-27, 2014
Fair Park
Share:
Involvement
11
New Members
Welcome to our new members:
ƒƒ Monica Strauss, Marketing Coordinator, Austin
Commerical LP
ƒƒ Matthew Stephenson, Marketing Coordinator,
TDIndustries
ƒƒ Stacy Sanders, Marketing Coordinator, Estes,
McClure & Associates, Inc.
ƒƒ Monica Nicholas, Senior Marketing Coordinator,
RTKL Associates Inc
ƒƒ Terral Routh, Marketing Coordinator, JQ
ƒƒ Pamela Tyll, Marketing Coordinator, ARS Engineers,
Inc.
ƒƒ Tanessa Busch, Senior Marketing Coordinator, The
Beck Group
ƒƒ Justin Davis PE, LEED, AP, BD+C, Principal, Smith
Seckman Reid Inc
ƒƒ Kady Cannon, Marketing Coordinator, Jordan Foster
Construction
ƒƒ Erika Waren, Communications Social Media
Coordinator, Dikita Enterprises Inc.
Members on the Move
ƒƒ Anna Plemmons – Perkins + Will
Update Your Information!
ƒƒ Changed roles?
ƒƒ Changed companies?
ƒƒ New contact information?
Update your membership file by logging onto
SMPS National. While online, you can also update
members-only content, including a full directory of SMPS
members nationwide.
How to get Involved
There are many opportunities for involvement with SMPS
Dallas. You can:
ƒƒ Plan programs and education events.
ƒƒ Welcome new members to the chapter.
ƒƒ Help with public relations and communications.
ƒƒ Contact prospective sponsors.
ƒƒ Join a CPSM study group.
Contact a board member for more details!
Board of Directors
PRESIDENT
Mike Wagner, CPSM
Alan Plummer Associates, Inc.
817.806.1700
[email protected]
PRESIDENT ELECT
Ashley Roberts, CPSM, LEED AP
Perkins+Will
214.283.8783
[email protected]
PAST PRESIDENT
Julie Huval, CPSM
Beck Technology
214.303.6286
[email protected]
TREASURER
Jessica Shipley
Beck Group
214.303.6689
[email protected]
SECRETARY
Michelle Graddy
HDR Engineering, Inc.
972.960.4472
[email protected]
EDUCATION CHAIR
Ruth Hunter-Hill
Purdy-McGuire, Inc.
972.239.5357
[email protected]
PROGRAMS CHAIR
Asheya Warren, CPSM
Creative Workx
972.755.5330
[email protected]
SPONSORSHIP CHAIR
Julianne O’Connor
Guidepost Solutions
469.568.0617
[email protected]
COMMUNICATIONS DIRECTOR
Mert Kurtulus
Fugro Consultants
972.484.8301 ext. 342
[email protected]
MEMBERSHIP CHAIR
Jennifer King
MESA
214.871.6679
[email protected]
Involvement
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Member Spotlight
Name: Caroline Fernandez.
Company: Kimley-Horn and
Associates, Inc.
Role: Marketing Manager
Number of Years in the
AEC Industry: 6
Tell us a little bit about your job and
what your company specializes in.
Kimley-Horn provides planning and design consulting
services related to transportation, land development,
aviation, the environment, transit, urban planning, landscape
architecture and water resources. I am the Marketing
Manager for our nine Texas offices.
What do you like most about your job?
I’ve really enjoyed partnering with project managers to develop
successful proposals for their projects. I’ve also enjoyed
gaining a basic understanding of civil engineering and being
in the know about projects long before they’re constructed.
How did you get into the A/E/C industry?
It happened by chance - I was looking to pursue a career
in marketing and stumbled across a Marketing Assistant
position, and the rest is history.
Why did you decide to join SMPS Dallas?
I joined SMPS San Antonio while working at an A/E/C
firm there because I was looking to meet others in the
industry. I soon learned many advantages of being a
member (education programs, industry publications, online
resources, leadership opportunities) and knew when I
moved to Dallas I wanted to get involved. It’s a great way to
keep up with current industry-related trends and practices.
What are you most looking to gain as a new
SMPS member?
I’m always looking to learn something new, whether it’s
through the education programs, meetings and workshops,
newsletters, or networking with people from a variety of
backgrounds.
What would be surprised to learn about you?
I played college tennis at St. Mary’s University in San Antonio
In your spare time (ha ha), what do you like to do?
Read, play tennis, workout
What was the last book you read or your favorite book?
I just finished reading Lean In by Sheryl Sandberg. I feel like
I couldn’t have read this book at a more perfect time as I
recently took on the role of Marketing Manager at KimleyHorn. I would highly recommend this book to both women
and men.
What is your favorite vacation spot?
Anywhere with a beach! I recently went to the Dominican
Republic on my honeymoon and it’s currently my favorite
beach vacation spot.
Did you grow up in the DFW area?
If not, where is your hometown?
Yes, I grew up in Ennis, TX just a little more than 30 miles
south of Dallas.
C
Share:
Chapter Anniversaries
Thank you to our dedicated members. Celebrating
membership anniversaries during the last quarter:
22 years
ƒƒ Aubrey Spear, CPSM
11 years
ƒƒ Jonni Johnson, CPSM
8 years
ƒƒ Crystal Oczkowski
ƒƒ Jessica Owen
7 years
ƒƒ Amanda Wheeler
ƒƒ Jennifer Lacy
ƒƒ Ashley Roberts
6 Years
ƒƒ Frenny Lehmann
3 years
ƒƒ Mollie Prince
ƒƒ Whitney Flynt
ƒƒ John Wagner
ƒƒ Stephanie Jordan
2 Years
ƒƒ Craig Elliott
ƒƒ Ruth Hunter-Hill
ƒƒ Rachel Heil
1 year
ƒƒ Randall Pfluger
ƒƒ Amber Patterson
ƒƒ Martha Ortiz
ƒƒ Cristina Kinney
ƒƒ Channing Alba
ƒƒ Jay Bell
ƒƒ Victoria McGee
ƒƒ Anna Plemons
ƒƒ Whitney Teague
ƒƒ Lance Charriere
Sponsorship
Sponsor Thank Yous
SMPS Dallas would like to thank our corporate sponsors
for the 2013-2014 year. Their dedication to the chapter,
their staff and the industry are paramount in allowing SMPS
Dallas to provide valuable resources to the marketing and
business development professionals in the AEC industry.
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Sponsor Spotlight:
What Sponsorship Means to
Rogers-O’Brien
By Randy Avila, Marketing Manager, Client Relations,
Rogers-O’Brien Construction
Annual Sponsors
In-Kind Print Sponsor
SMPS Dallas has a number of opportunities to sponsor
educational events. Sponsorship opportunities are available
for the entire SMPS year or for specific events at investments
ranging from $250 to $3,000.
The benefits go beyond the exposure for your firm in SMPS
print and web promotion, and for many levels include:
ƒƒ Complimentary registration at Chapter Advocate,
Educate and Connect events ƒƒ Sponsor recognition at events & quarterly newsletter ƒƒ Opportunity to exhibit your own promotional materials Contact Julianne O’Connor, SMPS Dallas Sponsorship
Director, to discuss your options.
Julianne O’Connor
(469) 568-0617
[email protected]
Share:
Sponsorship means more to Rogers-O’Brien than putting
our logo on a website. We continue to see a tremendous
amount of return value in being a proud sponsor of SMPS
Dallas. We view it as a great avenue to increase our brand
awareness, generate consumer preference and establish
brand loyalty. Especially as we continue to build our
business, we think it makes good sense to be associated
with companies that share our common values and strive
for the same kind of successes. We work with many of
the SMPS member companies on our projects and we
have come to cherish our relationships with each of them.
Sponsoring SMPS is just one small way we believe in
helping foster these relationships.
Our support of SMPS Dallas goes beyond the promotion
of our own brand. The SMPS Dallas chapter has done
a great job in creating momentum for the betterment of
the marketing professional. As a supporter of this effort,
we believe that active participation within the chapter
promotes the continuing education and best-practices
of our own employees, making them more effective
marketers to help the company achieve its goals. We
understand that the success of the chapter directly
benefits the success of our company.
Even though sponsorship is costly both in time and in
money, we continue to find ongoing rewards that cannot
be measured by either. The value of our sponsorship is
not quantifiable. It is the quality of our association with the
chapter and its members that provides the greatest value.
Simply put, we believe sponsoring the chapter establishes a
strategic partnership in our collective efforts to succeed.
C
Share:
14
advocateeducateconnect
Newsletter Staff
Questions or Comments?
Editor-in-Chief
Send us an email with your thoughts about this newsletter or suggestions for future
editions. We’d love to2013
hear from
you! Calendar of Events
- 2014
Editorial Team
Shane Ewald
Fugro Consultants, Inc.
Julia Meade, CPSM
Hill and Wilkinson
Bernie Siben, CPSM
The Siben Consult, LLC
Terri Sullivan
CCRD
Bonnie Tinsley
VRX, Inc.
a/e/c
advocate
Holly Scudder
Campos Engineering, Inc.
educate
Shannah Hayley, CPSM
The Beck Group
Chapter Content Team
Michelle Graddy
HDR Engineering, Inc.
Mert Kurtulus
Fugro Consultants, Inc.
Julianne O’Conner
Guidepost Solutions, LLC
Jennifer King
MESA
connect
Mike Wagner, CPSM
Alan Plummer Associates, Inc.
In The Next Issue
date
event description
9/24/2013
Hard Hat Tour/Membership Networking Event
11/12/2013
Economic/Legislative Update - Panel
2/18/2014
Parkland Tour/Happy Hour
3/25/2014
Healthcare Marches On - Panel
5/20/2014
The Energy Factor - Roundtable
7/22/2014
Aviation/Transportation - Panel
10/15/2013
Working a Marketing Plan - Whether You Have One or Not
12/10/2013
The Hidden Marketer
2/11/2014
Best of the SMPS 2014 Southern Regional Conference
4/22/2014
Small Business Development - LIVE
6/10/2014
Beefing Up Your Proposal
8/12/2014
Branding for Success
8/27/2013
Annual Member Event/2013-2014 Kick-Off
10/24/2013
New Member Orientation Luncheon
11/21/2013
Networking Breakfast
12/17/2013
Holiday Party
TBA
Networking Happy Hour
2/22/2014
Form Follows Fitness Event with DCFA
4/3/2014
Membership Drive
4/29/2014
New Member Orientation Luncheon
5/15/2014
Networking Breakfast
6/19/2014
Networking Happy Hour
7/17/2014
Joint Event with Fort Worth Chapter
* Calendar dates and events are subject to change.
Getting from Point A to Point B
Chapter
5/1/2014
2014 SMPS Dallas Gala
advocateeducateconnect
The Hidden Marketer
Mentor-Protégé Graduation Luncheon
Midtown and Beyond
15