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Nimal Wirasekara Presently I work as an independent consultant to several organizations and also is the Vice President Family Planning Association of Sri Lanka Previously I held the position of Executive Director - Sri Lanka Institute of Marketing for over a decade, transforming from a loss making organization and achieved a growth of 40% year on year making it the fastest growing professional body in Sri Lanka. I am a Chartered Marketer, Diplomate and a full member of the Chartered Institute of Marketing of the United Kingdom, an Honorary Member of the Institute of Marketing Management South Africa, an Honorary Fellow of the Australian Sales and Marketing Institute, and a Full Member (Ordinary Member) of the Sri Lanka Institute of Marketing and a Member of the International Chamber of Commerce. I have also successfully completed a course in Customer Relationship Management (CRM) Systems at one of the leading Management Colleges in the world, Henley Management College (incorporated by Royal Charter) of University of Reading) of UK, under a scholarship provided by Asian Productivity Centre (Japan) and is a member of the Henley management College Alumni, and the UK Alumni Association of Sri Lanka. Hold the position of a Board Member of the International Chamber of Commerce Sri Lanka Chapter and a Centre Member of the Organization of Professional Associations (OPA,) and was also a Director of the Tharuna Aruna Institute – a World Bank funded programe under the ministry of Youth Affairs, while being a member of the advisory committee on Marketing to the Export Development Board. I led a team from SLIM to launch the Postgraduate Diploma in Apparel Marketing (Chartered Institute of Marketing (UK) in Sri Lanka. Effie Awards was introduced to Sri Lanka by me and was the founder representative of Effies in Sri Lanka. I am a Past President of the Rotary Club of Colombo Millennium City. During my tenure ad President the Club relocated and reconstructed a school destroyed by the Tsunami with an investment of LKR 50,000,000. Out of over one hundred schools damaged by the Tsunami, this was the first school to be completely reconstructed in Sri Lanka, damaged by Tsunami The club under my Presidency built twenty houses for the victims of Tsunami in the Hambantota district. I have shared my knowledge and experience by lecturing for students following the Chartered Institute of Marketing Examinations, Centre for Banking Studies of the Central Bank, Sri Lanka Standards Institution, Sri Lanka Institute of Marketing, etc. University of Colombo, National Institute of Education, Golden Key Institute, Industrial development Board, Export Development Board, and the Central Bank are some of the organizations that have used my services as a resource person for seminars, training programmes etc. Federation of Chambers of Commerce and Industry (FCCISL,) and National Chamber of Exporters (NCE) have used my expertise, in judging the Entrepreneur of the Year Awards and the Exporter of the Year Awards. My last position was the Chaiman of the Jury at the Entrepreneur of the Year Awards contest. I am also a judge at the Business Plan Competition organized by “QTex Solutions”. As a consultant and a Marketing/PR Specialist to the World Bank funded project to obtain Private Sector Participation to the Water Supply and Drainage Board of the Government of Sri Lanka I drew up the Public Relations Plan for the project. I have been a moderator for professional examinations continuously for a number of years and was also a member of the panel of consultants to the Janasaviya through the Sri Lanka Institute of Marketing. I was also a member of the panel of consultants to International Distilleries Lanka for their expansion programme, and was a members of the panel of experts which carried out the Corporate Plan for State Trading Corporation and had been doing consultancy and other work for many other organizations.