Download New CIBC Run for the Cure Site Launches in Medicine Hat

New CIBC Run for the Cure Site Launches in Medicine Hat
May 25, 2016 (Medicine Hat, AB) – The Canadian Breast Cancer Foundation (CBCF) announced
today that it will launch a Run site in Medicine Hat as part of the Canadian Breast Cancer
Foundation CIBC Run for the Cure. The Medicine Hat Run site – located in Echodale Regional
Park – will join more than 60 sites in communities across Canada to host the annual walk/run
event on October 2, 2016 in support of raising funds for a future without breast cancer.
In previous years, Medicine Hat residents supported the Canadian Breast Cancer Foundation
through the Bustin’ Loose Race to End Breast Cancer. Over the past 10 years this event has
raised approximately $935,000 for the Foundation. Its evolution into a full-fledged Run site reflects
the deep commitment of people in the Medicine Hat community to raising much needed funds for
breast cancer research, education and support programs.
“We look forward to welcoming Medicine Hat as the newest official CIBC Run for the Cure site.
We hope that past participants and the rest of the Medicine Hat community will register and
fundraise to help move us closer to a future without breast cancer,” said Lynne Hudson, CEO of
the Canadian Breast Cancer Foundation. “We’d also like to offer huge thanks to the organizing
committee, participants, volunteers and sponsors of the Bustin’ Loose Race to End Breast Cancer
for their tremendous commitment to the cause over the past decade.”
The CIBC Run for the Cure site will be located in Echodale Regional Park in Medicine Hat, Alberta
which is the same location where the former Bustin’ Loose to End Breast Cancer event took place.
Participants can choose between a 1km or 5km route, similar to the CIBC Run for the Cure sites across
the country.
Long-time lead partner CIBC is already galvanizing support for the new site among its team members
and clients.
“CIBC is thrilled that an official Run site is coming to Medicine Hat and our local employees are already
rallying behind it,” says Tom Weber, Senior Vice President and Region Head, CIBC. “Through 20 years
of partnership with the Foundation, together with Run participants, we’ve helped change the face of
breast cancer from a disease that people didn’t talk about, to a movement that brings together friends,
families and loved ones to support life-saving research and support programs. We look forward to
teaming up with the Medicine Hat community to raise funds for a cause that is near and dear to our
hearts.”
Registration is now open for the 2016 event. For more information about the CIBC Run for the Cure or
to sign up as an individual or as part of a team, visit cibcrunforthecure.com.
The CIBC Run for the Cure is the largest, single-day, volunteer-led fundraising event dedicated to
raising funds for breast cancer research, advocating for the breast cancer community, and
providing credible, unbiased information and peer support to help empower those affected by
breast cancer or at increased genetic risk of developing the disease.
(†) Canadian Breast Cancer Foundation, Run for the Cure and pink ribbon ellipse are trademarks of the Canadian Breast Cancer Foundation.
About the Canadian Breast Cancer Foundation
The Canadian Breast Cancer Foundation (CBCF) is a national community-driven charity. As the
largest charitable funder of breast cancer research in Canada, CBCF’s vision is to create a future
without breast cancer. Since its inception in 1986, the Foundation has invested over $360 million
in breast cancer research, funding more than 1,400 scientific and community grants. CBCF’s
investments in vital research, education, health promotion, support and information programs
have led to progress in breast cancer prevention, diagnosis, treatment and care. For more
information, visit cbcf.org.
About the Canadian Breast Cancer Foundation CIBC Run for the Cure
The Canadian Breast Cancer Foundation CIBC Run for the Cure is the largest, single-day,
volunteer-led event dedicated to raising funds for breast cancer research. On October 2, 2016,
this national movement will bring together participants and volunteers in more than 60
communities across the country to create a future without breast cancer. Register, donate or learn
more at www.CIBCRunforthecure.com.
About CIBC
CIBC is a leading Canadian-based financial institution with 11 million individual, small business,
commercial and institutional clients. CIBC and its employees invest in the social and economic
development of communities, with a focus on Kids, Cures and Community. In 2015, CIBC
contributed more than $65 million to support community initiatives across Canada, including the
Canadian Breast Cancer Foundation CIBC Run for the Cure, CIBC Miracle Day™ and United
Way. This year, CIBC marks 20 years as title sponsor of the CIBC Run for the Cure and over two
decades of support for breast cancer research and treatment. For more information, visit CIBC’s
Corporate Responsibility Report. Follow CIBC on Twitter @CIBC, Facebook
(www.facebook.com/CIBC) and Instagram @CIBCNow.
- 30 Media Contact:
Nicole Curling
Senior Communications Manager, Canadian Breast Cancer Foundation
[email protected]
1.800.387.9816 ext. 274