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Health Match BC
www.healthmatchbc.org
Industry
Government, Healthcare
Goals
Health Match BC is a free health professional recruitment service funded by
the British Columbia government. Replacing the outdated Health Match BC website
and its associated web properties (which were originally designed in 2003) became
a priority for the BC Ministry of Health between 2009 and 2010. The objective
of this project was to create a robust and fully-integrated solution for both
a public-facing website and a secure web application. The purpose was to improve
the user experience associated with these web properties in order to better
facilitate the recruitment of health care professionals, particularly physicians, who
wished to practice in BC, and to assist with the logistics to ensure that health care
professionals make a successful transition to BC.
The specific objectives for this project were as follows:


Partner
Number 41 Media
101- 3045 Douglas Street
Victoria, BC
V8T 4N2
Canada
www.number41media.com

Charles Haigh

[email protected]



Integrate simple tools to supplement existing ways of relationship-building
with candidates
Include computer-mediated applications as an alternative to high-cost
contact strategies
Integrate social media to facilitate candidate self-discovery of Health Match
BC
Use a knowledge base model to handle repetitive queries
Provide mentorship resources between
colleagues not yet up to speed on new
technologies
Automate repetitive tasks to expand staff
productivity
Seek out and recommend technologies to
improve processes
It was also necessary that candidates be able to:






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
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Configure search criteria to tailor search results to their individual needs
Match the opportunities with relevant and desired community amenities
View search results both on the site and by email
View contact information for Heath Match BC consultants at the appropriate
points
Use search filters to facilitate community choices for two professionals
(couples wanting to immigrate)
Browse through available opportunities
Receive available opportunities, by practice area, through an email or RSS
feed
View the requirements associated to the position
View information about the community demographics
Finally, it was necessary that health agencies be able to:
•
Manage their own information

Receive advance notification about key events
Challenges
Without a doubt, the size and complexity of both Health Match BC’s website and
secure web application, coupled with compressed timelines across the span
of the project, was our biggest challenge in this project. In order to complete such
a large amount of complex work in such a brief timeframe, adherence to
the established project plan was vital, as was anticipating and coordinating
resourcing needs before these needs became problematic issues. Keeping these
concerns in mind, we effectively managed our resources to deliver a feature-rich
product on time and on budget.
Solution
Working with the branding and marketing expertise of Eclipse Creative, we
considered the objectives of the website and application, along with their
challenges, and developed a comprehensive plan to most effectively meet
the needs of both Health Match BC and the website’s users.
We built:

A Health Match BC website which delivers all public (i.e. unsecured) Health
Match BC content to general website visitors. Health Match BC staff use
Kentico to update all website content, with the exception of the job listings
and lifestyle content. Job listings and lifestyle content are fed to the website
from the new Health Match BC database.

A Health Match BC secure web application where authorized health
practitioner candidates, Health Match BC staff, and health authority
representatives can log in to view and act upon password-secured content.

A Health Match BC database
that houses all data for users
accounts, candidate tracking,
job postings, and lifestyle
content.
All of these components were designed with the user in mind. Along with
the requirements and specifications identified in Health Match BC’s RFP,
stakeholder requirements gathering sessions were conducted to guide
the structure and design of the website. These sessions identified Health Match
BC’s culture and mission as well as the project’s assumptions, constraints, and
business requirements.
From here, we applied the results of these sessions to the information and
interaction design. Having been provided with a basic wireframe diagram
from the RFP, we developed a full set of clickable, grey-scale HTML wireframes and
instructions outlining what every page and process in the end product would look
like. Through a series of iterations with input from and discussion with Health
Match BC, we finalized the way in which information would be displayed
on the website and how users will interact with the site to gather information and
perform tasks.
Once the information and interaction design had been determined, the Eclipse
Creative graphic designer used the information from our requirements gathering
sessions, as well as the wireframes to create a complementary design system
for both the website and the secure web application.
At the same time, we used the wireframes to produce data models for
the databases that were required to drive the functionality of the website and web
application.
Once all of these components were finalized, we proceeded to build the Health
Match BC website and web application, using Kentico as the content management
system for the website. This build phase was completed in iterative stages, starting
with the major components of both the website and the web application, moving
on to minor components and finally refining all elements as needed. Changes and
updates continue to be implemented on both the website and application.
Key criteria for selecting Kentico CMS
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Ease of use for end-users
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Compatibility with ASP.NET
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Exhaustive set of ready-built,
easy-to-use controls