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EMBRACING SOCIAL MEDIA FOR SUCCESS Jarrod Goddard Net Shift Media Inc. BC Association of Farmer’s Markets 2013 AGM WHO AM I? President, Net Shift Media Inc. Award-winning Internet marketing, website design agency in Kamloops since 2002 EDDY Award for Innovation & Technology 2004 Young Entrepreneur of the Year 2010 Technology Innovator of the Year 2012 AGENDA INTERACTIVE! Ask questions! Define social media - Not just Facebook & Twitter... not just posting pictures of your dinner, or talking about what you’re doing RIGHT NOW! What is your plan? - What is your goal or objective? What are you going to use social media for? Social media channels - What are your options, which channels will you use and how? Tracking - Briefly review what to track and how to measure your success and grow! WHAT IS SOCIAL MEDIA? Anyway you interact with your community customers/suppliers/associates/friends/family etc... Evolution of Public Relations (people talk online, less in newspapers) Your Website Forums / Message Boards Blogs Now there are even more options!! SOCIAL MEDIA TODAY! Facebook Pinterest Google Plus FourSquare Twitter Flickr Tumblr Podcasts YouTube Instagram Vimeo Reddit LinkedIn Yelp Delicious MySpace Quora StumbleUpon YOUR OBJECTIVE What is your social media objective? Build your audience, raise awareness, grow community, educate, share resources, generate revenue? Social Media Development Process 1. Build an audience - quickly 2. Communicate with your audience - effectively 3. Measure your success.... GROW! BUILD YOUR AUDIENCE You need to build an audience so you aren’t yelling in a room by yourself (biggest mistake we see) Email Marketing / Signatures Facebook Ads / Pay Per Click Ads Word of Mouth / Business Collateral Website / Search Engine Optimization Participate in other communities, get people to talk about you COMMUNICATE What does your community want to hear? Original content News around the web in your industry Photos (events, community...) Videos (presentations, testimonials...) Encourage and reward participation! FACEBOOK The ‘KING’ of social media 1 billion monthly users 680 mobile users 618 million daily users Your strategy starts here! People ‘like’, ‘share’, and ‘comment’ on your posts FACEBOOK Leverage all of Facebook’s tools! Build a Facebook Page Run Facebook Ads Promote Facebook Offers Organize Facebook Events Post Photos and Checkin! TWITTER Microblogging service 140 character messages Use hashtags to start trends and follow topics: #bcafmagm Like Facebook status updates... but public anyone can ‘follow’ you and read your ‘tweets’ - can include photos Follow trending topics, find out what the world is thinking! Start conversations! YOUTUBE Second most popular search engine in the world Videos sharing Customize your channel ‘Subscribe’ to other channels Content strategy Tours, presentations, walk throughs, demos... INSTAGRAM Smartphone app, take photos and share online ‘Follow’ others like Twitter Has cool filters to apply to photos, which is why photographers hate it Bought by Facebook in 2012 PINTEREST Share content ‘pin it’ (has to have an image associated with it) People create ‘boards’ with images of links across the web Follow other users and ‘re-pin’ items Popular for recipes, fashion, travel, products - heavily used by female demographic FOUR SQUARE ‘Check-in’ to geographic locations restaurants, concerts, the mall, farmer’s market? Losing popularity because Facebook has ‘check-in’ feature Has great tools for running promotions First 5 people to check-in win a prize If we get 30 check-ins you all get a discount YELP Online reviews Review your products, service, event, business or organization Great for testimonials! Get others to talk about you and direct your users to your Yelp profile SIMILARITIES Google Plus... LinkedIn... MySpace... Facebook Tumblr... Twitter Vimeo... YouTube Flickr... Instagram OTHERS Redditt Stumble Upon Podcasts Delicious Quora Podcasts WEB OF SOCIAL MEDIA WEBSITE TRACKING If you can’t measure it, you can’t manage it Keep track of numbers of followers, fans, likes over time Monitor what kinds of content you post and what results those posts earn Photos, time of day, shares, likes, links to resources? Create controversy? discussion? inspire? educate? Monitor response from paid ads in Facebook Work with your web designer to integrate web stats QUESTIONS? Jarrod Goddard President, Net Shift Media [email protected] www.netshiftmedia.com Ph: 250.314.0898
