Download Warheads Headed for Impact PR 4-2-04

888 Garden of the Gods Road Colorado Springs, CO 80907 Phone 719-268-6100 Fax 719-268-6197
PRESS RELEASE
FOR IMMEDIATE RELEASE:
April 2, 2004
CONTACT:
Andy Telatnik
Director of Marketing
(719) 268-6100
[email protected]
Warheads headed for Impact!
Impact Confections, Inc. buys Warhead Brands
COLORADO SPRINGS, COLORADO -- Impact Confections, Inc announces it has acquired the Warhead
brands from The Foreign Candy Company of Hull, Iowa. Impact Confections’ Director of Marketing, Russell Mackay,
states, “We’re excited to add these well known brands to our portfolio. These products are a compliment to both our
current lines and core competencies.” Impact Confections plans to incorporate these new brands into its business by
April 1, 2004.
This acquisition is part of Impact Confections’ aggressive growth strategy, which is focusing on both organic
and inorganic expansion. Impact has launched seven new products for the first half of 2004.
As a result of this acquisition the marketing staff at Impact’s corporate headquarters and research center will
be increased by six positions.
Impact Confections, Inc. is the largest manufacturer of 3-D lollipops in the United States. Mass merchants,
convenience, drug and grocery stores all turn to Impact Confections as the pacesetter in interactive candies. As a
leading innovator for confectionery candies, Impact Confections is the recipient of numerous coveted industry awards
for product originality. The company's diverse product portfolio encompasses such leading consumer brands as
Twist & Glow Pop, Lollipop Paint Shop®, Lollipop Paint Shop Doubles®, Sparkle Lollipop Paint Shop®, Poppers, SnoCone Pop & Candy Syrup™, Chomppers™, Soda Pop, Ice Cream Dipper™, Alien Pop® and Carousel Pop.
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