Download Beamz Announces Partnership with Dynaflex International at E3 Expo

Beamz Announces Partnership with Dynaflex International at E3 Expo
Companies Jointly Display Innovative Products at E3 Expo To Show Off
Consumer Market Appeal and Wellness Benefits for Gamers
Los Angeles, CA – June 15, 2010 – Beamz Interactive, an interactive music products company that
develops innovative musical instruments and music software to enable people of all ages and skill levels
to play music, today announced a strategic partnership with Dynaflex International, a leader and innovator
of fitness products, to begin distribution and market development of the Beamz product line into various
retail and therapeutic channels. At this year’s E3 Expo in Los Angeles, Dynaflex and Beamz Interactive
will be jointly displaying their products in the Dynaflex Booth #5754. Dynaflex and Beamz products are
unique, fun and have a visual appeal that engages users to “play the lights.”
Dynaflex (Booth #5754) will be running a contest every two hours to challenge E3 attendees to a top
speed play off. The top scorer of each challenge will receive a free Powerball (MSRP 49.95), the ultimate
tool used by pro gamers to increase speed and dexterity. The leading daily scorer will take home a
Powerball Gamer (MSRP $79.95). To sweeten the pot, Beamz will provide a beamz player (MSRP
$199.95) to the top scorer of the expo.
At E3, Dynaflex will be demonstrating the Lighted Gyro Exerciser Powerball Gamer, created to give
gamers an edge and help prevent against stress injuries and carpal tunnel syndrome. They will also
display the new Platinum Powerball Fitness Gyroscope, which delivers up to 45 lbs. of dynamic
resistance in the palm of one’s hands with an added glitz of light…the faster you crank the gyro, the
brighter the LED light show. This product also comes with a PowerDock docking station to immediately
engage the device. Both products give users a greater range of motion, and increased flexibility, grip
strength and dexterity. Beamz Interactive will launch the Beamz Player, a newly designed interactive
music system featuring four laser beams that trigger up to 12 different instruments, music clips, sound
effects, or vocals as you pass your hands through the lighted beams. Each beam controls a different preprogrammed instrument, rhythm or sound, so users can easily arrange and create their own music each
time they play one of the 50 pre-recorded songs that come with the system – even if they have no prior
musical experience. The Beamz Player also comes with ShadowBeamz, a fun, interactive game that
allows users to improve their Beamz skills by mimicking prompted cues of when to break each beam, and
5 video songs to broaden the Beamz interactive experience.
“We are very excited for the E3 show and our partnership with Beamz Interactive,” said Dynaflex
President Tom Smith. “We share common target channels and have many synergies in the way we pursue
innovation and develop products that have broad consumer appeal and therapeutic benefits. Our new
PowerBall Gamer product will ready gamers for long play periods, giving them a precursor of fun before
they even begin gaming; while the Beamz Player offers users a gaming component as well as the ability
to interact with video and light to create and arrange a variety of music – bringing many benefits to
people of all ages and with various music abilities.”
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Beamz and Dynaflex at E3 – Page 2
“Dynaflex has done a great job getting their products in the hands of key retailers,” said Beamz
Interactive CEO Charlie Mollo. “We connected with Dynaflex at CES and recognized the many ways we
could leverage both companies’ core competencies and expertise. With innovation the focus of both of
our businesses, it made sense to storm the gaming market at E3 jointly with our newest products. We are
pleased to announce a formal partnership with Dynaflex to leverage their distribution channels and
showcase the Beamz Player for the first time in their E3 Booth. We hope to show gamers at E3 a richer
music experience that goes beyond RockBand, GuitarHero or DJHero. One that allows you to interact
with music in a new extraordinary way.”
About Dynaflex
Dynaflex International is a leader and innovator of fitness products. Whether you want to take your game
to the next level, need to recover from a hand or arm injury, or simply want to sculpt, shape and tone your
body, Dynaflex International has developed the Dynaflex Lineup of Gyros to get you physically where
you need to be. If you're a weekend warrior, play a musical instrument or spend hours battling for video
game supremacy... Dynaflex offers the most effective, addictively fun hand-held fitness machine on the
planet. Dynaflex patented products can be found at every major retailer across North America, Europe,
and Asia/Pacific. Key customers include: Modells, Saks Fifth Avenue, Macy's, TJ Maxx, Marshalls, Fry's
Electronics, Bed Bath & Beyond, Sports Authority, Relax the Back, Gart's Sports, Dicks Sporting Goods,
Academy, and Roger Dunn Golf. For more information, visit www.Dynaflexpro.com.
About Beamz
Based in Scottsdale, AZ, Beamz Interactive, Inc. is an interactive music products company that develops
innovative musical instruments and music entertainment products to enable people of all ages and skill
levels to play music. Its premier product, the Beamz Player, is an affordable new musical instrument that
allows people to make music by simply passing their hands through any of the laser beams that each
triggers different streams of musical notes and sounds. Beamz players can access over a hundred songs,
both originals and top hits, for inspiration to create their own music. Beginners and children can play with
ease, while more experienced musicians will be amazed at its limitless possibilities to arrange, compose,
produce and record music. Powered by a computer through a USB port, the Beamz is easy to install and
begin using – reading music is not required. The interactive songs included with the Beamz Player and the
additional songs available on the Beamz web site were created using the Beamz Studio software. Beamz
Interactive’s technology portfolio includes multiple patents, patents pending and trade secrets covering
interactive music, software, laser-based controllers, gaming applications, and related designs and devices.
Beamz products can be purchased through www.thebeamz.com. Check out the Beamz video to see how it
works or view the Beamz video gallery.
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Contact Info:
Cathy Sperrazzo
Eye-To-Eye Communications, Inc.
858-565-9800
[email protected]