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Lucent’s Convergence Strategy VoIP Lucent Technologies – Proprietary Use pursuant to company instruction Lucent Technologies – Proprietary - Use pursuant to company instruction Lucent’s Convergence Strategy Value over IP™ Lucent Technologies – Proprietary Use pursuant to company instruction Lucent Technologies – Proprietary - Use pursuant to company instruction Agenda Market Overview The Convergence Story Lucent’s Converged Value Proposition – Value over IP™ Lucent IMS Architecture Lifestyle Services Active Phone Book Conclusions Lucent Technologies – Proprietary Use pursuant to company instruction Market Trends – Seamless Communications! Users want access to their communications and entertainment services from many places… – Home, office, on-the-go …using several different devices… – PC, telephone, mobile phone, PDA …without having separate accounts – Single sign-on, common contacts, information/content delivery New family of intelligent, interactive, location-based broadband services – Anytime, anywhere access to messages, contact lists, calendars and conferencing – Live video to handheld devices – Mobile access to speech-enabled web services With seamless communications, a service provider can gain larger share of the “telecom wallet” Lucent Technologies – Proprietary Use pursuant to company instruction Service Providers’ Challenges Revenue Replacement: offset decline in traditional revenue, commoditization of Voice over IP services with new service revenues Brand Extension: address substitution of services by end users to non-traditional competitors Operational Efficiency: operate networks more efficiently and deliver consistent quality Speed to Market: rapidly introduce profitable services and bundled service offers Customer Relevance: address user’s ‘blended lifestyle’ requirements for telecom services … top-line growth, new services, reduced operating expenses Lucent Technologies – Proprietary Use pursuant to company instruction Market Scenario for Service Providers Competition New Players Service Bundling Consolidation Prosumer CONVERGENCE Access both wireline and wireless service bundles with service transparency, lifestyle voice and data applications Lucent Technologies – Proprietary Use pursuant to company instruction What is Convergence in the market? C U S T O M E R A P P S N E T w O R K Consumer Personal and Professional Enterprise and Service Provider Enterprise and Consumer Multi-function Devices Voicemail and email Voice over IP IMS vs. UMA Optical and Ethernet Voice and Data Circuit and Packet Collaboration Voice, Video and Data Wireline and Wireless True convergence encompasses all of these themes to deliver blended lifestyle services to the end user Lucent Technologies – Proprietary Use pursuant to company instruction Market strategies for achieving service convergence Value over IP™ Network “IP” VALUE Virtual Bundling End user demand for one stop shop Top-line growth via brand extension B/Office Integration Dependent on access, network, and device Convergence of network elements Cap-ex and op-ex control MPLS enabled network Leverage existing networks Legacy Networks Access network agnostic True services convergence Blended Lifestyle services SIP Deployed New revenue and service stickiness Lucent Next Generation Networks Each provider’s strategy will differ, but their end goal is the same: service convergence for a competitive edge Lucent Technologies – Proprietary Use pursuant to company instruction New Paradigm: IP Multi-Media Subsystem What is the IP Multi-media Subsystem (IMS)? IP-based multimedia and telephony core network that enables two-way voice, data, and video across multiple access technologies and devices, at the high quality and reliability expected by an end-user today IMS is defined by industry standards organizations – 3G Partnership Project – IETF (internet) protocols, e.g. SIP, VoIP Standardized interfaces between applications, network layers, and back-office systems Same framework for any kind of access (wireless or wireline) and any kind of traffic – VoIP, data, multimedia – Supports IP sessions over Ethernet, cable, DSL, 802.xx, 3G/2G – Session Initiation Protocolenables (SIP) enables multimedia session control IMS cost-effectively service providers to offer lifestyle services, positioning the operator to “own” the subscriber Technologies – Proprietary regardlessLucent of how they access the network Use pursuant to company instruction IMS Architecture – Invest in the Application Once Multi-Media VoIP Portals & Content Common Back Office Resources APPLICATION … … Simplified Converged Applications • Utilize existing and newly developed applications Common Session Control • • • • SESSION Policy Management Privacy and personalization Single sign-on Sharing of common data across applications Access Agnostic ENDPOINTS • Downloadable SIP client • Seamless mobility • Common user experience Converged services providers can build and launch services faster, efficiently adapting to market changes Lucent Technologies – Proprietary Use pursuant to company instruction Next Gen Convergence Model: IMS Access Network & Device-Independence Cable Internet IP Network IP Network Unified Subscriber Data Server 2G/3G Packet Mobile Network Media Resource Server (eMRS) IP/MPLS Core Application Servers MiLife™ ISG Session Manager 802.xx Access Network Gateway Circuit Mobile Network IMS brings services seamlessly to you across all networks Lucent Technologies – Proprietary Use pursuant to company instruction Next Gen Convergence Model: IMS Access Network & Device-Independence Cable Internet IP Network Active Phone Book 2G/3G Video Communications Unified Messaging Mobile / BB Roaming Multicast Service Presence and Location 802.xx Access iLocator Packet Mobile Network Circuit Mobile Network People simply want services that fit their lifestyle and are available anywhere, anytime. IMS brings services seamlessly to you across all networks Lucent Technologies – Proprietary Use pursuant to company instruction IMS Beyond the Technology A Significant Multi Vendor Integration Challenge Knowledge Management Cable Business Strategy Internet IP Network Video Communications Operate & Maintain 2G/3G Innovations Active Phone Complete NGN Eco-System Book Mobile / BB Roaming Architecture Demand Generation Multicast Service Trusted Advisor Presence and Location Packet Mobile Network Unified Messaging Solution Solution Implementation 802.xx Access iLocator Circuit Mobile Network Program Management People simply want services that fit their lifestyle and are available anytime. Solution is asanywhere, important as the building blocks IMS bringsIntegration services seamlessly to you across all networks Lucent Technologies – Proprietary Use pursuant to company instruction IMS Benefits For Service Providers And End Users For the service provider “Value over IP™” Reduces cost, faster time to market Investment Protection Across Access Technologies Leverages core across variety of access – wireline, wireless, or converged Protects relationship with subscriber and controls services Increases revenue: new “lifestyle” services For the end user “Fast, seamless communications” Maintains common contacts and "buddies" across multiple services Adds multimedia information to enrich communication and collaboration Enables data applications to be enriched with voice Simple and consistent communications across applications IMS – Next Generation Networks Personal experience of lifestyle services with common look and feel Lucent Technologies – Proprietary Use pursuant to company instruction Market Trends - Applications Drivers Access independent telephony services (includes IP-PBX, IP-Centrex, VoIP, VoWLAN, features…) Blended Services Building Blocks – Presence and location (including identity/ security / policy management functionality/subscriber data management) – Active PhoneBook – Unified Messaging (IM, VM, PoC, short video service, multimedia video services and SIPenabled messaging services) – Video communications (includes instant video messaging, video telephony, video conferencing Lucent Technologies – Proprietary Use pursuant to company instruction ARPU Increases With Lifestyle Services New Services = New Revenues For Service Providers $4B 40% increase in revenue-per-year Activity Agent LIFESTYLE DRIVEN $3B Portable Travel Agent IP TV Lifestyle Services • Rich media entertainment • Interactive • Context sensitive • Highly personalized Live Wire Unified Communications $2B Location-Based Service $1B Push-toTalk Instant Messaging Media/ Content 0 2004 2005 2006 2007 FEATURE DRIVEN INCREMENTAL MONTHLY ARPU $5.47 $1.23 $1.70 $3.34 2004 2007 Source: Lucent Primary Market Research and Modeling, 2004 Lifestyle services help the operator maintain relationships with subscribers, regardless of how they access services Lucent Technologies – Proprietary Use pursuant to company instruction Sign-up Intent for Value Added Services 100 90 Tier 1 Broad Appeal Tier 2 Moderate Appeal Tier 3 Niche Appeal 80 Percent 70 60 50 40 30 20 10 0 Finding Places Voice Control Personal Video Clip Organizer Messg. Video Clips on Demand Video Clip Alerts Gaming Gambling US Survey Results, November 2002 End user research indicates sign up intent is highest for services that offer convenience, time efficiency and control Lucent Technologies – Proprietary Use pursuant to company instruction Today’s Communication Paths Users access multiple devices… – Fixed Phone, PC, Mobile, PDA …from multiple locations… – Home, office, on-the-go PDA DIRECTORY EMAIL DIRECTORY …requiring separate accounts… INSTANT MESSAGING – Different sign-on, directories, contact lists, information content delivery Lucent Technologies – Proprietary Use pursuant to company instruction …supported by independent applications Wouldn’t it be nice? CORPORATE DIRECTORY Consistent look and feel across services PERSONAL DIRECTORY Provisioning for any endpoint, VOICE MAIL anywhere EMAIL ? blend communication methods ? (IM to Voice to video call) ? INSTANT MESSAGING Services gracefully transition to SOFT PHONE Correspondences sorted by contact not method ? (email vs call log) • Each service has a different interface look & feel • No integration across services • Information can not be shared across services Lucent Technologies – Proprietary Use pursuant to company instruction Active PhoneBook CORPORATE DIRECTORY PERSONAL DIRECTORY VOICE MAIL EMAIL ? ? ? INSTANT MESSAGING SOFT PHONE ? • Each service has a different interface look & feel • No integration across services • Information can not be shared across services Lucent Technologies – Proprietary Use pursuant to company instruction DEMO One Simple Interface Voice Tom User 657 555-1234 Mail and Messages Missed Calls Search Contacts Calls Logs PAB Prefs Video Buddy E-mail IM Collaboration Lucent Technologies – Proprietary Use pursuant to company instruction Lucent Steps to Customer’s Success Bell Labs DNA Unique Innovation Franchise Complete NGN Eco-System Anchored in our World Class Portfolio Demand Creation Programs Identify and Drive Traffic to the Customer True Strategic Partnership “Trusted Partner” Lucent Technologies – Proprietary Use pursuant to company instruction THANK YOU! More Information about Lucent IMS http://www.lucent.com/solutions/convergence.html Javier R. Falcon +54 11 4340 6311 [email protected] Lucent Technologies – Proprietary Use pursuant to company instruction