* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project
Marketing 1.04: Segmentation Name: Match the following types of segmentation with the correct statement. More than one type of segmentation might apply. Demographic Psychographic Behavioral Geographic 42 year-old woman Marathon runner Prefers beverages without sugar Grandparents with 10 grandchildren North Carolina Mountains Prefers adventurous vacations NBA cheerleader Newly married couple Earns $100,000+ a year Received a Masters Degree from UNC Cayman Islands Cold climate Attends worship service every Sunday Enjoys day trips Prefers watching television Frequently purchases products with warranties Match the vocabulary word using the letter in the table with their definitions. A. Market B. Mass Market E. Product I. Goals M. Direct distribution Q. Agents F. Place J. Strategies N. Indirect distribution U. Psychographic Segmentation V. Geographic Segmentation R. Intermediaries/Middlemen C. Market Segment G. Price K. Tactics O. Wholesalers D. Marketing Mix S. Market Segmentation W. Behavioral Segmentation T. Demographic Segmentation H. Promotion L. Target Market P. Retailers _____ is a group of potential customers. _____ is a subgroup of a larger market that share one or more characteristics. _____ is the process of dividing a larger market into smaller parts. _____ Segmentation is markets divided by where the customer lives. _____ is when the group is considered as a whole with all the marketing activities; using a single marketing plan. For example, chewing gum would be marketed as a mass market. _____ are objectives set to achieve a specified purpose that should have measurability and a deadline established (stated achievement.) _____ include where the customer can obtain the.. _____ Segmentation in segmented a market base on the way customers use a product or behave toward a product. _____ are specific actions for carrying out strategies and ultimately the goal (how to). _____ includes four basic strategies called the 4 P’s or elements of marketing. _____ segmentation is statistics that describe a population by personal characteristics such as age, gender, income, marital status, ethnicity, education, and occupation. _____ include what to make or obtain as the business’s product mix. _____ Decisions include the promotional mix. _____ are plans of action used to achieve the goals (What to do) _____ buy their products from manufacturers or wholesalers and sell directly to the consumer. _____ are identified segments of the market that a business wants to have as their customers. _____ do not take ownership but instead represent a business and assist in the sales transaction. _____ is when a product/service goes from the manufacturer directly to the consumer. _____ is when a product/service goes from an intermediary or middlemen. _____ segmentation is markets divided by social and psychological characteristics. _____ are wholesalers, agents, or retailers. _____ buy products from the manufacturer taking ownership and then reselling to other wholesalers or retailers. Answer the following questions in complete sentences. List the characteristics for demographic, psychographic, geographic, and behavioral segmentation. Explain the difference between mass marketing and target marketing.