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CRM Assignment #1
• Kritika Agrawal
• Montek Hura
• Namit Arora
• Priyanka Garg
WEB MINING
• Web mining is the integration of information
gathered by traditional data mining
methodologies and techniques with
information gathered over the World Wide
Web
– Web Usage Mining
– Web Structure Mining
– Web Content Mining
Examples: The GB code, BIG5 code and HZ code
CLICKSTREAM ANALYTICS
• Clickstream analysis is the process of
collecting, analyzing, and reporting aggregate
data about which pages visitors visit in what
order
• Clickstream analysis is considered to be most
effective when used in conjunction with other,
more traditional, market evaluation resources.
Example: Javascript
PREDICTIVE ANALYTICS
• Predictive analytics encompasses a variety of
techniques from statistics, modelling, machine
learning, and data mining that analyze current
and historical facts to make predictions about
future events
Example: FICO score
SPEECH ANALYTICS
• Speech analytics is the automatic methods of
analyzing speech to extract useful information
about the speech content.
Example: Phonetics, LVCSR (large-vocabulary
continuous speech recognition), Direct Phrase
Recognition