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PROPAGANDA TECHNIQUES All images used are in the Public Domain. Wikimedia Commons: [email protected] MOST COMMONLY USED PROPAGANDA TECHNIQUES Glittering Generalities Transfer Name Calling Plain Folk Cardstacking Bandwagon Testimonial Fear GLITTERING GENERALITIES Links to a positive symbol through vague words and values; e.g., “Democratic,” “American,” “Healthy” – Courtesy of the US Government http://worldwar2headquarters.com/images/posters/American/coast-guardsmen.jpg http://www.smecc.org/motorola/ww2_co1.gif TRANSFER Suggests association with something positive or negative. https://commons.wikimedia.org/wiki/File:Whitley_Bay_British_Railways_ Poster.jpg – Courtesy of the National Archives and Records Administration NAME CALLING Using negative words or labels http://profiles.nlm.nih.gov/ps/retrieve/ResourceMetadata/VCBBDX Courtesy of the Centers for Disease Control PLAIN FOLK Endorsed by everyday “people like you” CARDSTACKING Tells an incomplete story (leaves out key facts) (e.g. “9 out of 10 doctors say…” But what kind of doctors?) 9 out of 10 doctors recommend Comfort Wear shoes BANDWAGON Peer pressure: Join everybody else https://commons.wikimedia.org/wiki/Category:We_Can_Do_I t#/media/File:We_Can_Do_It!.jpg TESTIMONIAL Endorsed by a highly regarded or famous person https://commons.wikimedia.org/wiki/File:'tell _Them_to_Make_It_a_War_Savings_Christma s!'_Art.IWMPST16433.jpg FEAR Uses threat: “Do this or there will be disaster!” Courtesy of the National Archives and Records Administration https://upload.wikimedia.org/wikipedia/commons/6/67/%22He%27s_Watching_Yo u%22_-_NARA_-_513552.jpg So, what method is being used How about this poster? Glittering Generalities Transfer Name Calling Plain Folk Cardstacking Bandwagon Testimonial Fear Courtesy of the Library of Congress https://commons.wikimedia.org/wiki/File :1900BryanPoster.png#/media/File:1900B ryanPoster.png What technique is used in this? Glittering Generalities Transfer Name Calling Plain Folk Cardstacking Bandwagon Testimonial Fear "Affiche Crème de Luzy" by Leonetto Cappiello unknown. Licensed under Public Domain via Wikimedia Commons https://commons.wikimedia.org/wiki/File:Affiche_Cr%C 3%A8me_de_Luzy.jpg#/media/File:Affiche_Cr%C3%A8m e_de_Luzy.jpg ... and Uncle Sam Wants You Too! Glittering Generalities Transfer Name Calling Plain Folk Cardstacking Bandwagon Testimonial Fear Courtesy of the US Government http://hubpages.com/hub/How-WerePropaganda-Posters-Used-In-World-War1#slide6539443