Download propaganda techniques - Go For Broke National Education Center

PROPAGANDA TECHNIQUES
All images used are in the Public Domain.
Wikimedia Commons: [email protected]
MOST COMMONLY USED
PROPAGANDA TECHNIQUES
 Glittering Generalities
 Transfer
 Name Calling
 Plain Folk
 Cardstacking
 Bandwagon
 Testimonial
 Fear
GLITTERING GENERALITIES
Links to a positive symbol
through vague words and values;
e.g., “Democratic,” “American,” “Healthy”
– Courtesy of the US Government
http://worldwar2headquarters.com/images/posters/American/coast-guardsmen.jpg
http://www.smecc.org/motorola/ww2_co1.gif
TRANSFER
Suggests
association
with something
positive
or negative.
https://commons.wikimedia.org/wiki/File:Whitley_Bay_British_Railways_
Poster.jpg – Courtesy of the National Archives and Records Administration
NAME CALLING
Using
negative
words
or labels
http://profiles.nlm.nih.gov/ps/retrieve/ResourceMetadata/VCBBDX Courtesy of the Centers for Disease Control
PLAIN FOLK
Endorsed by
everyday
“people like you”
CARDSTACKING
Tells an
incomplete
story
(leaves out
key facts)
(e.g. “9 out of 10 doctors
say…”
But what kind of doctors?)
9 out of 10 doctors recommend
Comfort Wear shoes
BANDWAGON
Peer
pressure:
Join
everybody else
https://commons.wikimedia.org/wiki/Category:We_Can_Do_I
t#/media/File:We_Can_Do_It!.jpg
TESTIMONIAL
Endorsed by a
highly regarded or
famous
person
https://commons.wikimedia.org/wiki/File:'tell
_Them_to_Make_It_a_War_Savings_Christma
s!'_Art.IWMPST16433.jpg
FEAR
Uses threat:
“Do this or there will
be disaster!”
Courtesy of the National Archives and Records Administration
https://upload.wikimedia.org/wikipedia/commons/6/67/%22He%27s_Watching_Yo
u%22_-_NARA_-_513552.jpg
So, what method is being used
How about this poster?
Glittering Generalities
Transfer
Name Calling
Plain Folk
Cardstacking
Bandwagon
Testimonial
Fear
Courtesy of the Library of Congress
https://commons.wikimedia.org/wiki/File
:1900BryanPoster.png#/media/File:1900B
ryanPoster.png
What technique is used in this?
Glittering Generalities
Transfer
Name Calling
Plain Folk
Cardstacking
Bandwagon
Testimonial
Fear
"Affiche Crème de Luzy" by Leonetto Cappiello unknown. Licensed under Public Domain via Wikimedia
Commons https://commons.wikimedia.org/wiki/File:Affiche_Cr%C
3%A8me_de_Luzy.jpg#/media/File:Affiche_Cr%C3%A8m
e_de_Luzy.jpg
... and Uncle Sam
Wants You Too!
Glittering Generalities
Transfer
Name Calling
Plain Folk
Cardstacking
Bandwagon
Testimonial
Fear
Courtesy of the US Government
http://hubpages.com/hub/How-WerePropaganda-Posters-Used-In-World-War1#slide6539443