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Propaganda of Fascist Italy wikipedia , lookup
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Do Now! • Please review the essays and open-ended prompts you have had returned to you today. – Please list at least two things you have done consistently well in your writing. – Please list two areas you need to improve in your writing. – Please count up all the Do Now since 11/ 10/ 2014 and write it down under your observations about your writing. – Please return the Benchmark Open-Ended response to the class bin. Propaganda Techniques How authors persuade you to believe whatever they want Video to watch for general ideas • https://www.youtube.com/watch?v=ohoXZ 6EcneA Circular Reasoning Definition: States a conclusion as part of the proof of the argument • https://www.youtube.com/watch?v=IlFwPni NkWc succinct , 2 minutes • https://www.youtube.com/watch?v=8CVbk u6nxhU Elaine from Seinfeld Testimonial Propaganda Technique Testimonial Definition -using a celebrity to sell/convince -if a celebrity (who has it together) like this, then there must be something to it Testimonial Testimonial http://www.mybigcampus.com/libr ary/5236?veeb52980-c718-012cbdfc-001676580d24 for Michael Jordan Bandwagon Bandwagon Propaganda Technique Bandwagon Definition -Following the crowd Coke For Everyone -Doing it because http://www.mybigca everyone else is mpus.com/library/2 65073 Bandwagon Name Calling Name Calling Propaganda Technique Name Calling https://www.youtube.com/watch? v=_8G3AwfbT48&index=5&list =PL7WDKo0_txo_VLn25RrF1B c-7lB4FoL9I Definition Labeling people with negative words Often in politics or wartime - “Commie” or “terrorist” Plain Folks Propaganda Technique Plain Folks Definition the speaker presents him or herself as an Average Joe, a common person who can understand and empathize with a listener's concerns. Plain Folks Transfer Propaganda Technique Transfer Vintage Pepsi commercial http://www.mybigcampus.com/libr ary/30234 https://www.youtube.com/watch? v=fCayrGzv75Y Definition presents a positive image or idea and attaches the positive feelings to another idea. Red Herring What is this an advertisement for? Shoes! Perfume! Red Herring Propaganda Technique Red Herring Definition -Distracting with an unrelated point http://www.mybigcam pus.com/library/2655 -"winning" an argument by leading attention away 79 and from the argument and to http://www.mybigcam another topic. pus.com/library/2650 98 ( McCain) ( 3 minutes) To 2 minutes Red Herring Video Games: Collecting inventory items or items of scenery (usually meant to distract or take up time from a quest or goal) Never-ware cookware will look beautiful on your shelf for generations! No mention of its cooking value is made. Glittering Generalities Glittering Generalities • https://www.youtube.com/watch?v=oLPHJ PYt_hc with explanation • https://www.youtube.com/watch?v=Ky7ic1 Ro9yw&list=PLknUw0JPRT6kBKsxX_1mCElLcimbiaAR http://www.mybigcampus.com/libr ary/192526 Castro GTX Glittering Generalities Propaganda Technique Glittering Generalities Definition -Using vague slogans or catchphrases without supporting info or reason (freedom, honor) Appeal to Number, Facts, & Statistics -“Coroners have found that 80% of people’s colons are blocked with waste.” -“On average, 6 out of 7 dentists prefer Colgate.” Appeal to Number, Facts, & Statistics Propaganda Technique Appeal to Number, Facts, & Statistics Definition -Using large numbers or misleading facts and statistics to confuse Emotional Appeal Propaganda Technique Emotional Appeal Definition -Arousing emotions so people will agree with you -Connect human need (feeling liked, joy) with a product Emotional Appeal http://www.mybigcampus.com/libr ary/21135 for Blackberry commercial Army Strong http://crackle.com/c/Commercials/Army_Strong_Commercial/1634956 They connect a feeling with this organization. Army strong http://www.mybigcampus.com /library/87390 Stereotypes/ Sweeping Generalization Propaganda Technique Stereotypes Definition -When you make a generalization or an assumption about a group of people. Stereotypes Stereotypes in media http://www.mybigcampus.com/library/21135 long video...use Ripka and skip to Old Spice Stereotypes “Blonds are dumb.” “Athletes are bullies.” Repetition Propaganda Technique Repetition Definition -repeating word/jingle over and over and over and over so that it gets stuck in the head or taken as true Repetition http://www.mybigcampus.com/librar y/265069 Target commercial Fear Propaganda Technique Fear Definition -Scaring people in order to make them believe in what you are saying or selling. Fear Video with several techniques • https://www.youtube.com/watch?v=l2jrbsQ Luw0