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CEDRIC CHAMBAZ Head of Marketing Europe Microsoft Search Advertising Searches to Searchers. Cedric Chambaz Head of Marketing Europe 18% UK searches performed on Bing 3Bn searches every months across Europe Hi Cedric! How can I help? Bing has evolved by reacting to tectonic shifts in how people experience the Web to deeply understand billions of people, places, and things. What 2009 • The search paradigm shifts to use richer signals for intent Who 2010 • Social: a new fabric for the web in human knowledge & activity. When 2011 • iPad launch in 2010 drives users more mobile. • Mobility adds dimensions of location & personal context to intent, and drives new form factors Where 2012 • Rich social & Multi-media • data • • The dawn of apps • Searching intent moves offline as well as online Why 2013 Ubiquitous connectivity Suddenly everything – every person, place, and thing – had digital counterpart on the Web. How 2014 • Experiences that adapt to you & your context • Proactive experiences that anticipate what you need, at home or at work. Great marketing starts with the customer “The “power to the people” phenomenon is displacing brand-centric strategies in favor of buyer-driven everything.” – Gartner Inc., Dec 2013 19% Uplift in sales for marketers who are personalizing their Web experiences – eConsultancy 2015 74% of online consumers get frustrated with Web sites when content appears that has nothing to do with their interests. – Harris Interactive, 2013 How are you activating around your customers? Be there. Cedric Chambaz @CEDRICtus