Download Professionalizing your online presence

“Professionalizing your online presence”
About Courtney:
Honors graduate of Bentley University with a Bachelor of
Science Degree in Marketing. I am a social media marketer, who has
worked for a variety of organizations including the Boston Ballet,
Sophist Productions, New Seabury Corporation, SocialVibe, Microsoft
Students to Business and Experience Inc. I have extensive
experience in the marketing aspects of social media. I maintain my
own blog where I write about trends in social media and help others
use social media tools to network and maintain their online
presence. I am also currently a social media columnist at the
Examiner (Examiner.com).
Contact Information:
Twitter @Courtspencer
Email: [email protected]
Blog: http://Courtspencer.wordpress.com
Topics
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Why the internet is an important reputation and personal
branding tool.
►
Overview of the Web 2.0 tools used for recruiting.
►
How to monitor and professionalize your online presence.
►
Q&A
The Web 2.0 era
►
New web 2.0 technologies
are changing the approach to
the traditional job and
recruiting searches.
►
No longer are job searches
and recruiting efforts
confined to just your resume.
►
It’s all about your web
presence!
► Facebook
► Twitter
► Linkedin
► MySpace
► Ning
► Friendster
Social Networking
►
Social Networking sites are
now more popular than ever.
►
These sites are now a key
component in helping to
personally “brand yourself,”
professionalize your image
and network.
►
But, like they say….with any
great power, comes great
responsibility…
Did you know….
►
Over 60% of college admissions officers, employment recruiters and
company managers use social networks to find out your personal
information.
►
34% of hiring managers dismissed a candidate based on what they
found on their social profiles.
►
29% of candidates had poor communication skills
►
24% of hiring managers found information that was used to hire a
candidate.
►
40% of candidates were a good fit for the company’s culture
►
48% of candidate background supported their qualifications for the
job
Still not convinced that having a positive and
professionalized online presence matters?
Real life Example
►
The story of “Intern Kevin
Colvin”
►
When you Bing “Kevin Colvin”
this picture now appears
►
Kevin is now finding it
impossible to land a new job
along with salvaging his
professional reputation.
►
This could happen to you!
…Moral of the story…
►
Managing your online presence is crucial in today’s
web 2.0 environment!
►
Employers are turning to social networks more than
ever to help in their recruitment efforts.
►
And don’t forget that your current co-workers and
managers are keeping tabs on your profiles as well!
Tools and Tips to help professionalize and
Monitor your online presence
Use “Twitter Search” to monitor the use of your name.
Bing your name!
In Conclusion…
► Every
action that you take on the web is put
into your permanent online record.
► Your
best plan of action is to feed your
record with positive images, jobs, and
words.
► And
remember Bing never forgets!