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WELCOME
TO
OUR PRESENTATION
Group Member
Joglul Hasan
ID-359
Mizanur Rahaman
ID-358
Mariam Beethy
ID-357
Saiful Islam
ID-356
PART 1
INTRODUCTION
Objectives
Broad/ General:
The major objective of this report is to identify & analyses the
competitive forces and find out the opportunity for this
company
Specific:
 To find out problem related to coca cola in Bangladesh.
 To provide some solution regarding to current marketing state
of Coca cola
 To analyze the customers perception about the products and
these provided services.
 To analyze current marketing strategies practiced by Coca
cola.
 To identify the market Competitors of company.
Methodology
Type of research: It is a descriptive research by nature.
Sources of Data:
 Primary: Data organized by the researcher for the specific
purpose of addressing the research problem.
 Secondary:
Data collected for some purpose other then the
problem at hand.
Data collection procedure:
 Secondary: Company profile, Magazine, News paper add,
Annual reports were used as secondary.
 Primary:
Customer survey, observation, in-depth interview
were conducted to collect primary data.
Methodology
Questionnaire: The questioner was mainly used to
find out the satisfaction level of Coca Cola. Besides I
attempt to find out the main “competitive forces in
Coca Cola”.
 Size:
1 page an a4 size paper.
 Administer time: Average 1 minute per
questionnaire.
 Type: Both close ended and open ended questions are
used in the questionnaire.
Methodology
Sampling plan:
Population:
The entire consumer of
Bangladesh who drinks this kind of soft drink.
Sample element: Individual customer.
Sample Frame: There was no sample frame
found.
Sampling
procedure: Non- probability
convenience sampling…..
Limitation
Lack
of time for conducting a large scale
survey.
Lack of customer co-operation.
Lack of Records: Sufficient books,
publications, facts and figures are not
available. These constraints narrowed the
scope of accurate analysis.
The research only covers the customers of
Coca cola in Dhaka city.
PART-2
COMPANY PROFILE
Mission
Our Roadmap starts with our mission, which is
enduring. It declares our purpose as a company and
serves as the standard against which we weigh our
actions and decisions.
 To refresh the world - in mind, body and spirit
 To inspire moments of optimism - through our brands
and actions
 To create value and make a difference - everywhere
we engage
Vision
Our vision serves as the framework for our Roadmap and guides every aspect
of our business by describing what we need to accomplish in order to
continue achieving sustainable, quality growth.
•
People: Be a great place to work where people are inspired to be the
best they can be.
•
Portfolio: Bring to the world a portfolio of quality beverage brands
that anticipate and satisfy people's desires and needs.
•
Partners: Nurture a winning network of customers and suppliers,
together we create mutual, enduring value.
•
Planet: Be a responsible citizen that makes a difference by helping
build and support sustainable communities.
•
Profit: Maximize long-term return to shareowners while being
mindful of our overall responsibilities.
•
Productivity: Be a highly effective, lean and fast-moving
organization.
Values
Our values serve as a compass for our actions and
describe how we behave in the world.
 Leadership: The courage to shape a better future
 Collaboration: Leverage collective genius
 Integrity: Be real
 Accountability: If it is to be, it's up to me
 Passion: Committed in heart and mind
 Diversity: As inclusive as our brands
 Quality: What we do, we do well
Organogram
Chairman
(Board of
Governor)
Vice Chairman and
Chief operator
officer
Vice President
HR dept.
Accounting
dept.
Finance
dept.
Senior Vice
President
Marketing
dept.
Executive Vice
President
R & D dept.
Figure 1: Organogram of Coca Cola Company
SWOT ANALYSIS
The Coca-Cola Company (Coca-Cola) is a leading
manufacturer, distributor and marketer of Nonalcoholic beverage concentrates and syrups, in the
world. SWOT analysis Refers
» Strengths
» Weaknesses
» Opportunities
» Threats
Strengths
Coca-Cola's bottling system is one of their greatest
strengths. There is some other strength of coca cola:
 Support sales activities by understanding your
customers’ businesses better
 Qualify prospective partners and suppliers
 Keep fully up to date on your competitors’ business
structure, strategy and prospects
 Obtain the most up to date company information
available.
Weaknesses
The weakness of Coca-Cola Company are as follows:
Coca-Cola has recently reported some
 "Declines in unit case volumes in Indonesia and
Thailand due to reduced consumer purchasing
power."
 Most of the drinks of the Coca Cola Company are not
good to health. Especially the soft drinks may
increase the calories of the people seriously.

Opportunities
An opportunity is a major situation in a firm’s
environment.
 Continue
to grow within the marketplace.,
 The changes in technology,
 Government policy,
 social patterns, and so on.
Threats
No one likes to think about threats, but we
still have to face them. The threats of
Coca-Cola Company are as follows:
The
entrance of new competitors,
Slow market growth,
Increased bargaining power of key buyers or
suppliers,
Technological changes, and
New or revised regulations could represent
threats to a firm’s success.
PART 4
Analysis and Finding
Target market
The main target market consumer is all age group (Expect
Children) and house hold especially young generation.
Buyer:
Customer Group:
 All general stores & Departmental store (Whole seller and
retailer)
 All Super market and institution.
 All confectionary stores.
Consumer Group:
 All young men and women.
 All age of people.
Market need
Coca Cola providing convenience, quality
and healthy drinks for their consumer.
Quality
product:
The customer is more careful about quality of
soft drinks. Coca Cola has ISO 9001
certificate. Ensure that Coca Cola products
reach the consumer maintaining the highest
level of quality.
Competitors
Pepsi is usually second to Coke in sales, but
outsells Coca-Cola in some markets.
Around the world, some local brands
compete with Coke. In South and Central
America Kola Real, known as Big Cola in
Mexico, is a fast-growing competitor to
Coca-Cola. In Bangladesh Rc cola is more
competitive, on the other side there also
some product con do competition with
Coca Cola such as 7up, Pran mountain dew,
etc.
Event management
Event management is very important for the
smooth operating of its business the firm is
popularly maintaining its event management
through meeting, training program and
conference.
Weakly sales meeting:
Annual conference:
Selling skill develop and training:
Monthly sales meeting:
Reward system
Coca Cola provide reward among
the employee through their
individual performance and as
well as based on company
performance it may be financial
or may be promotional.
PART 5
Major Finding
Major Findings
From the overall market survey on “Competitive Forces of coca
cola Company” I Found there is an opportunity to enlarge their
market.
Some major Findings
 From
the market survey I found that there are more and strong
competitors of soft drink like Pepsi, Pran mountain dew etc.
 I also find that is a high demand of Coca Cola in Bangladesh.
But company should ensure its Price, Quality & Date of expire
and manufacturing date
 Most of the people like Coca Cola and they will be if the
company serves a better qualitative product from other.
 Customer
service is an important factor for
this business, but most of the company
provides customer service.
 There are many brand of soft drink and they
are providing different product to the
customer.
 Lack of advertisement for attracting the
customer in Bangladesh.
 Coca Cola have a better seals team for sale
their corporate product.
Re-Commendation
We recommend them some item these are..
 Coca Cola should increase their promotional
campaign.