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Communication principles
COWI is a communicating company
where all employees carry our
brand. These communication
principles apply to all employees
and managers in the COWI Group.
In COWI we will communicate
effectively with co-workers,
customers, partners and the public
with a focus on personal faceto-face relations. This means that
we need to make sure that our
communication is:
• Consistent. It must be in accordance with and actively support
COWI’s culture and values, mission, vision and business strategy.
Communication must maintain a
high standard, and be well-prepared
and relevant, i.e. adjusted to the
demands of the target group.
•R
eliable. COWI’s communication
must be transparent, honest,
timely and based on dialogue –
irrespective of the character of the
subject. Transparency implies that
COWI’s communication channels
are always open and that COWI’s
customers and other stakeholders
always get an answer. We strive
to communicate in easily accessible language that takes the
target group into account.
• Value adding. We empower all
employees to communicate
internally and externally to develop
our business. Good communication is a necessary prerequisite
to implement our strategy, develop
customer relations, develop
people and expand our market.
External communication reaches
out to clients, partners and the
public in general. The purpose of
COWI’s external communication
is to:
• Build relationships and encourage
dialogue with our stakeholders
• Support COWI’s business strategy
and brand
• Add value to projects.
Customer communication in COWI
is about creating long term relations
with our clients. To build relations
we must communicate based on
clients’ needs, and follow up and
maintain relations outside projects.
Good customer communication and
relations should be encouraged,
measured and rewarded.
Communication aimed at the public
can take place via COWI’s own
media, mass media, through
participation in professional
networks or even around a dinner
table. It is about showing our pride
in what we do. We actively seek
publicity of our knowledge in public
debate and mass media, but we will
never stand in the way of our
customers or communicate at their
expense. We communicate openly
and honestly, preserving our image
as a trustworthy consultant.
Our employees are the most
important communicators. That is
why messages must be created
with relevant employees and
distributed internally before they
are communicated to the public.
These are the basic, corporate
principles. (In region X external
communication focuses on…)*
Internal communication is
communication within the COWI
Group. This communication is not
only about communication between
managers and employees, but it
also includes the very important
knowledge sharing between
employees.
The purpose of COWI’s internal
communication is to:
• Provide COWI managers
and staff with the information,
knowledge and vision that will
help them perform their work
as professionals and work
together towards common
goals
• Encourage and empower
employees and staff to take part
in the professional, commercial,
cultural and social development of
their workplace.
be involved in the operation and
development of the company.
Line communication is COWI’s
most important internal communication channel. In the line,
management communication is
based on a fundamental principle:
every decision includes a decision
on how it is communicated in
relation to media, target group and
responsibility. Management also
plays a crucial role in encouraging
communicative behaviour.
Knowledge sharing between
employees and across the COWI
Group is a key factor in developing
business and the workplace. All
employees are expected to actively
seek information and stay informed
through COWI’s communication
channels.
These are the basic, corporate
principles. (In region X internal
communication focuses on…)*
The COWI Group will work
towards creating time and
resources for better external and
internal communication and will
seek to create a system that
encourages, measures and rewards
good communication by employees
and manager.
COWI is a dialogue-based organisation where employees can expect to
*The idea is that this paragraph is
interpreted from a local perspective.