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Advertising and the use of Propaganda Techniques How advertisers get you to buy the products they need to sell! SC Standards Addressed • • • • • 6-R1.1 6-R1.2 6-R1.15 6-C1.1 6-RS2.1 Propaganda Techniques • • • • • Bandwagon Testimonial Transfer Repetition Emotional Words Click here to view The Learning Page on the AAM website to view online resources Bandwagon • Persuading people to do something by letting them know that others are doing it. Testimonial • Using the words of a famous person to persuade you “I always use English Leather before going out with Camilla” The scent drives the women WILD!!! Transfer • Using the names or pictures of famous people, but not direct quotations Repetition • The product name is repeated at least four times Emotional Words • Words that will make you feel strongly about someone or something