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Persuasive
Strategies/Techniques
Part One
Strategies for Persuasive Writing
Claim
State your argument
directly.
Example: I am going to convince you that our
school needs healthier lunch options.
Big Names
The use of
important people
or experts to
make your
argument seem
more convincing.
QuickTime™ and a
decompressor
are needed to see this picture.
Example: Celebrities, like Oprah and Will Smith, have helped
and donated in times of crisis. This is why it is important that you
become involved too.
Logos
Incorporation
of facts,
numbers, and
information.
Example: Did you know that the average school lunch has…..
Pathos
Appealing to
people’s
emotions;
happy, sad, or
angry, to help
your argument.
Example: With your support, children won’t have to be without
food, clothing, and other essential items.
Ethos
Building a trust
with your
audience, getting
them to believe
you.
Example: Believe me, I have been a teacher for 10 years, and
know that school lunches are unhealthy.
Kairos
Convince your
audience that this
issue is of high
importance and
priority, and they
have limited time to
act.
Example: This is a once in a lifetime opportunity, you must
act now to make a difference.
Research
The use of
reliable research
to support your
argument.
Part Two
Images as Persuasion: Propaganda
Five Techniques
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1- Bandwagon
2- Testimonial
3-Transfer
4-Repetition
5- Emotional Words
Bandwagon
persuading people to do something by letting them
know others are doing it.
Transfer
using the names or pictures of famous people to persuade you, but
not using direct quotes.
Testimonial
using the words of a famous person to persuade
you.
Repetition
the product name is repeated at least four times.
Emotional words
words that will make you feel strongly
about someone or something.
Take a guess at what propaganda
technique are used in the next few
advertisements.
Answer
Answer: Transfer and
Emotional
Why: Incorporation of famous cartoon character
and appealing to your hunger.
Answer
Answer: Bandwagon
and Repetition
Why: Makes it look popular and a ‘must
have’. Also, image is repeated several
times.