Download Datalicious Veda Investment MR - Final 31012014

MEDIA RELEASE – FRIDAY 31 JANUARY
Datalicious drives digital marketing innovation with Veda investment
Datalicious, an industry leading data-driven digital marketing agency, today announced
investment from Veda, Asia-Pacific’s leading provider of consumer and commercial data
intelligence and insights.
The investment is part of Veda’s growth strategy for its marketing services division, Inivio.
Veda is built on the largest, most comprehensive and current data source in Australia and
New Zealand. With the investment, Veda plans to grow its marketing services business and
further develop its shared offering with Datalicious continuing to develop new products for
its customers and further assist them in improving the effectiveness and return on their
marketing programs.
Datalicous founder Christian Bartens said the investment shows that Veda is taking its
continued growth in digital very seriously.
"The Veda investment enables Datalicious to supercharge its product development and to
finally start competing on an international stage. Our media attribution and tag
management platforms have already attracted interest from overseas and we're now in a
position to better respond to this demand.”
“Veda’s investment in Datalicious provides a great opportunity to grow the business and
benefit from using the Inivio data sets to enhance the SuperTag product, offering more value
and insights to our customers.”
Veda Chief Executive Nerida Caesar said the investment was consistent with Veda’s growth
strategy to make targeted bolt-on acquisitions and investments.
"Datalicious is a niche business and combining the Datalicious products with Inivio’s data will
accelerate the growth of the business."
In July 2013, Datalicious and Inivio released the private beta of the Veda SuperTag
integration, allowing SuperTag clients and Veda partners to identify site visitors using a wide
range of entry points. The visitor is then given an anonymous ID and clients with the
SuperTag integration installed can follow and personalise the users’ online experience based
on information provided by Inivio.
By marrying Inivio’s rich offline data and advanced analytics capability with Datalicious’
technology and online insights, marketers can serve content tailored to the known needs,
attributes and values of the individual visitor, in real time.
-ENDSFor media enquiries please contact:
Christian Bartens
+61423051166, [email protected]
ABOUT DATALICIOUS
At Datalicious we are all about smart data driven marketing and turning data into actionable
insights. Founded with the aim of creating a 360 data agency, Datalicious offers a wide range
of data services from data warehousing, web analytics and media attribution over data
mining, modeling and reporting to the planning and development of smart data driven
campaigns and entire websites. We also participate in various industry forums such as the
Omniture Customer Advisory Board in the United States and the ADMA Data & Analytics
Council in Australia to help shape industry best practice.
ABOUT SUPERTAG
SuperTag is an industry leading tag management platform that simplifies tag and analytics
collection. By using SuperTag, marketing offices can increase site performance, simplify
analytics and tag management, widen the conversion funnel and improve marketing
strategy effectiveness.
ABOUT VEDA
Veda is a data analytics company and the leading provider of credit information and analysis
in Australia and New Zealand. From its stable core credit bureau business established in
1967, Veda has expanded to deliver a suite of credit and other analytical products targeted
to specific industry segments.
Veda is built on the largest, most comprehensive and current data source in Australia and
New Zealand with information on over 20 million credit active people and 5.7 million
commercial entities. The breadth and depth of our data, and the knowledge it delivers help
customers take a proactive and informed approach in making decisions.
Veda’s customers use data intelligence provided by Veda to make decisions on credit risk,
verify identity and employee background, reduce identity theft and fraud, and undertake
digital marketing strategies.
ABOUT INIVIO
The power to maximise your relevance. Inivio is the marketing services division of Veda.
Drawing from vast streams of data, encompassing over 16 million Australian consumers and
over 2 million Australian businesses. Inivio lets you engage your customers faster and more
accurately than ever, with the richest and most meaningful consumer and business insights.
With best in class data, insights, campaign tools and analytic expertise, Inivio lets you
maximise reach and optimise your marketing performance.