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The Preston Robert Tisch Center
for Hospitality, Tourism,
and Sports Management
{ comprehensive curriculum }
The Tisch Center
A Cocurricular Initiative
At the Preston Robert Tisch Center for Hospitality, Tourism, and
Sports Management, we are committed to a progressive curriculum
that cultivates extensive industry connections, encourages industry
research, and combines theory with practice to create a community
of student entrepreneurs consistent with New York University’s
standard of excellence. The Tisch Center is housed within NYU’s
School of Continuing and Professional Studies and offers two Bachelor
of Science degree programs: the Hotel and Tourism Management
Program and the Sports Management Program. Building on the
foundation of a liberal arts education, both programs offer innovative
curricula as well as unparalleled networking opportunities that work
in tandem to prepare you for your professional life. During your
four years, you take professional development seminars that address
a range of subjects, from dress and etiquette to interviewing and
networking. From your first semester, you personally interact with
business leaders and receive individual attention and support from
faculty and administrators.
The challenging, interdisciplinary curricula and extraordinary
programs at the Tisch Center shape independent and creative thinkers
prepared to thrive in global business environments. Our exceptional
faculty, diverse student body, and prime location in the heart of New
York City—the world capital of the hospitality, tourism, and sports
management industries—present you with infinite educational and
professional possibilities.
•3•
Core Program Requirements
Financial Management for Hospitality and Tourism
You examine the various financial
Bachelor of Science in
Hotel and Tourism Management
This program offers a comprehensive curriculum that
develops skills in areas such as hotel development,
destination marketing, management, and finance. You
take a sequence of business courses to complete the
major and choose a concentration from one of three areas:
event management; marketing and revenue management;
or organizations and operations. You complete your
program by selecting electives from an evolving list of
specialized courses.
Tourism Impacts and Issues
instruments, structures, and strategies on
This course is a survey of the dimensions,
which hospitality and tourism businesses
operations, and issues of the global tourism
operate. Topics include basic financial
industry. Topics include tourism supply and
concepts; reporting requirements for the
demand; the geographic, economic, and
hotel and tourism industries; methods of
sociocultural perspectives of travel; consumer
raising capital; the time value of money;
behavior as it affects tourism; transportation
budgeting and forecasting; sources and uses
and distribution systems; the segments of
of working capital; and differences between
the industry (cruise lines, tour operations,
not-for-profit accounting and capital
attractions, government agencies); international
accounting. You use professional hotel
and public policy; trade organizations; and
and tourism business software.
technological impacts on tourism. Sustainable
Prerequisite: Hotel and Tourism Accounting.
development and other key trends and new
practices in tourism are also explored.
Hotel and Tourism Accounting
Prerequisite: None.
This course is an introduction to accounting
principles, instruments, and structures by
Lodging Industry Structures and Strategies
which hotel and tourism businesses operate.
This course is a survey of lodging industry
Topics include basic accounting concepts
history, practices, and trends through a
and principles; not-for-profit accounting
review of the products, customers, suppliers,
principles; the creation of journal entries;
operators, and owners in this industry. The
balance sheets; income statements; owner’s
various organizational structures, including
equity statements; and statements of cash
franchises, REITS, third-party management,
flow and their importance in making informed
and the types of hotels (geographic, service,
business decisions. You identify, record, and
and target market) are discussed relative
post accounting data using appropriate
to ownership objectives. Topics include
accounting and business software.
managing operational departments such
Prerequisite: Sophomore status.
as human resources; food and beverage;
rooms; revenue management; engineering
Human Resource Management
and maintenance; technology; and sales,
This course is an examination of the role of
marketing, and accounting.
human resource management in hospitality
Prerequisite: None.
and tourism operations from social, legal,
competitive, and global perspectives. Topics
include human asset planning and recruiting,
selecting, hiring, orienting, training, retaining,
motivating, developing, compensating,
evaluating, and supporting employees.
Legislation, regulations, labor unions, and
organizational needs are discussed from
both a functional and a strategic approach.
Prerequisite: Lodging Industry Structures
and Strategies.
•4•
•5•
Hospitality and Tourism Sales and Marketing
Hospitality and Travel Law
Internship I
Professional Seminar I
This course is an examination of marketing
This course is a review of statutes, regulations,
Course work consists of 300 hours in a
This course is an introduction to college
and sales concepts as applied to the hospitality
and case law and their application to
supervised and structured work experience
and to the educational culture, policies,
and tourism industries with an emphasis on
hospitality and tourism operations. Topics
in a hospitality or tourism organization
procedures, resources, and programs of
competitive and brand analysis, segmentation,
include basic legal principles and procedures;
accompanied by regular class discussion
the Tisch Center and New York University.
revenue management, customer relationship
the hotel-guest relationship; laws regarding
sessions. Topics include organizational
Topics include self-assessment; educational
management, traditional and contemporary
food and beverage operations; legal standards
orientation and training; time management;
goals; study skills; library resources;
promotional tactics, and sales. Topics include
of employee contracts; government regulations;
supervision structures; internal
the process of finding materials; and a
marketing principles and trends; sales;
management and franchise agreements; and
communication; and corporate culture.
tour of University resources, including
strategies; market positioning; product and
commercial and case law. Emphasis is placed
You attend class sessions to discuss your
Bobst Library.
service development; advertising and public
on understanding negotiations, mediation,
internship experience and to complete
Prerequisite: Freshman status.
relations; the sales cycle; strategic planning;
arbitration, and contract relationships
your assignments.
Internet marketing; transient vs. group sales
between unions and management and among
Prerequisite: Junior status.
processes; and distribution channels.
hospitality and tourism vendors, suppliers,
Prerequisite: Lodging Industry Structures
and concessionaires.
Internship II
preparation for Internship I and II. Topics
and Strategies.
Prerequisite: Junior status.
Course work consists of 400 hours in a
include identifying professional skills and
supervised and structured work experience
interests; writing résumés; preparing cover
Professional Seminar II
This course is an explanation of and
Leadership for Crisis Situations
Applied Research
in a hospitality or tourism organization
letters; basic interviewing; searching for an
This course is an analysis of the challenges
This course is a review of the processes of
accompanied by regular class sessions.
internship; networking skills; writing business
and processes involved in making an
obtaining and analyzing relevant, reliable,
Topics include corporate cultures; business
letters; and learning business etiquette.
intervention, including leading a team or
valid, and current information necessary for
structures; time management; project
Prerequisites: Sophomore status,
organization through a difficult period, crisis,
the examination of hospitality and tourism
management; roles and responsibilities of
Professional Seminar I
or major change as well as promoting solutions
industry practices and trends. Topics include
professionals; and business communication.
to stakeholders and the public. Topics
assessing scholarly research; analyzing industry
You attend class sessions to discuss your
Professional Seminar III
include leading; managing; negotiating;
reports; staying current with industry trends;
experience and to complete your assignments
This course is an introduction to public
planning for emergencies; team building;
designing a coherent research project;
and evaluations.
speaking and interviewing. Topics include
motivating; and communicating in a
analyzing data; and applying research findings
Prerequisite: Internship I.
preparing formal and informal speeches;
multicultural, changing, global industry
to specific managerial problems.
platform skills; presenting ideas; presenting
environment. You analyze at least one
Prerequisite: Sophomore status.
yourself professionally; and interviewing skills.
major industry case.
You revise your résumés, participate in mock
Prerequisite: Senior status.
interviews, and make a public presentation.
Prerequisites: Junior status,
Professional Seminar II.
•6•
•7•
Business Development I
Business Development III
Sports Tourism and Mega Events
This course is an examination of the process
This course is an examination of business
This course is an analysis of the challenges
This course is an examination of the
of transitioning from college to full-time
management principles (planning, organizing,
faced and skills necessary in running a small
development of sports tourism, including the
career positions or graduate school. Topics
staffing, directing, and controlling) and
organization and making changes within a
challenges of developing and operating sports
include selecting job opportunities; continuing
organizational structures (single proprietorship,
large organization from marketing, finance,
events and venues for mega events. Topics
professional education; balancing personal
partnership, limited liability corporation,
law, and human resources perspectives.
include the historical development of events
and professional lives; managing transitions;
C corporation, and S corporation) from
Topics include the principles and procedures
and venues; the nature of special mega
identifying role models; and managing career
human, legal, and financial perspectives.
for starting a business; changing corporate
events; the infrastructures of tourism events;
and finances. You update your résumé and
Topics include life cycles of businesses;
structures; franchising; media strategies;
the financial, facility, environmental, and
networking database.
financial and risk analysis for businesses;
making business successful over the long
planning aspects of large-scale events;
Prerequisites: Senior status, Professional
legal issues in business operations;
term; effective changes in organizations;
volunteer management; and the economic
premises liability; franchising arrangements;
leading an organization; and the dimensions
and sociocultural impacts of sports tourism.
analysis of physical assets; industry practices;
of entrepreneurial behavior.
Prerequisites: Junior status, Business
managerial strategies; and current
Prerequisite: Business Development II.
Development I.
Professional Seminar IV
Seminar III.
Tourism Planning and Policy
This course focuses on the evolution of
governmental regulations.
modern tourism policy at the national and
Prerequisites: Tourism Impacts and Issues,
international level; formulation of new policy;
Hotel and Tourism Accounting.
Conferences and Special Events
Concentration-Specific Courses
This course is an introduction to the
challenges of planning, organizing, and
and implementation of policy as it relates to
Business Development II
Food, Beverage, and Catering Operations
executing conferences and meetings.
learn to conduct a comprehensive review of
This course is an examination of the principles
This course is an examination of the challenges
Topics include types of meetings and
the tourism planning process used to develop
of organizing, financing, and operating single
in operating food and beverage outlets as
events; facility types; the role of the planner;
or modify a travel destination area. Aspects
and mixed use projects from the perspectives
well as on- and off-premise catering.
setting conference objectives; lodging and
of the strategic tourism planning process
of business operators, investors, and owners.
Topics include menu development; beverage
transportation issues; site selection
include the development of goals and
Topics include project finance; market analysis;
operations; levels and types of service;
negotiations; program design; budgeting;
objectives; the identification of natural,
facility contracts; leaseholder agreements;
structures of kitchens and dining rooms;
vendor management; speaker selection;
cultural, social, and recreational resources;
models of mortgages and public financing;
in-room dining; marketing; customer service;
creative merchandising; registration;
and the control procedures needed to ensure
sources of capital and their impact on
purchasing; inventory management; labor
on-site logistics; vendor contracts;
implementation and measure impacts.
projects; and public and private partnerships.
scheduling; pricing; and the role of the food
staffing; transportation; and security.
Prerequisite: Junior status.
A case study analyzing a particular project
and beverage manager. You examine actual
Prerequisite: Junior status.
is integrated into the course.
case studies of operations.
Prerequisite: Business Development I.
Prerequisite: Junior status.
planning and management of tourism. You
•8•
•9•
Marketing of Conferences and Special Events
customer data analysis; revenue optimization;
Management of Private Clubs and Resorts
and principles of production, inventory, and
This course is an analysis of strategies used
and the integrated operation of lodging
This course is an exploration of the managerial
preparation for sale of licensed products.
to market conferences, meetings, and special
departments (rooms division, front office,
challenges involved in operating clubs and
Prerequisite: Hospitality and Travel Law.
events on a regional, national, and global
guest services, sales and marketing, night
resorts. Topics include customer service;
scale. Topics include planning to market the
audit, accounting, housekeeping, reservations,
current consumer trends; industry
Brand Management
entire event; developing and using market
engineering/maintenance, and security).
developments; selecting and training staff;
This course examines the principles and
research for profit versus not-for-profit
Current hotel software is used.
budgeting; departmental communication;
practices of brand management with special
marketing; sales techniques; target and niche
Prerequisite: Elementary Statistics.
expense control; revenue strategies;
focus on the hospitality, tourism, and sports
fee structures; geographical influences;
industries. The course is organized around
markets; marketing images for organizations;
strategic partnership development; and
Strategic Pricing and Revenue Management
governmental regulations; long-term growth;
brand management decisions that must be
interactive marketing techniques.
This course is an examination of the
and strategic management. Special attention
made to build, measure, and manage brand
Prerequisite: Conferences and Special Events.
principles and practices involved in
is given to recreational programming, sporting
equity. Particular emphasis is placed on
hospitality industry pricing strategies from
understanding psychological principles at
Customer Relationship Management
activities, food and beverage operations,
economic, systems, marketing, distribution,
social events, educational activities, private
the customer level that improves managerial
This course explores the structures, cultures,
and brand perspectives. Topics include yield
parties, and profit-oriented versus not-for-
decision making with respect to brands.
and goals of organizations with the purpose
management; technological trends; pricing
profit enterprises.
The course provides the appropriate theories,
of developing effective strategies for
theory; benchmarking and reporting
Prerequisite: Junior status.
models, and other management tools to
managing their customer relationships.
matrices; transparency in group and transient
Active management of relationships requires
market pricing; hurdle rates; pricing fences;
Event Design and Production
include brand equity and brand positioning;
thorough analysis of customer demands,
and the process of competitive analysis.
This course is an examination of the planning
elements of brand marketing programs;
expectations, and needs. Creating strategies
Current hotel software is used.
strategies, production realities, and technology
brand performance measures; brand
to assess and satisfy customer demands and
Prerequisite: Rooms Division Management.
involved in staging a variety of events or
management strategies; and global branding.
meetings. Topics include needs assessment;
Prerequisite: Hospitality and Tourism Sales
budgeting; planning and coordinating;
and Marketing.
needs are the basis of a systematic approach
make better branding decisions. Topics
to relationship management. Topics include
Casino Operations and Management
customer behaviors and expectations; service
This course is an examination of the
design and preparation; staffing; equipment
delivery strategies; customer value; guest
organizational structures and management
management; video and film production;
Distribution and Channel Management
satisfaction; service quality; continuous
challenges of operating a gaming business.
and vendor negotiating and contracting.
This course examines the evolution of the
improvement processes and communication
Casino and gaming operations are structured
Prerequisite: Conferences and Special Events.
distribution of hospitality and tourism
skills; technological applications; and reward
and managed differently from other
and loyalty programs.
hospitality operations. Topics include the
Licensing and Merchandising
sophistication of distribution requires that
Prerequisite: Hospitality and Tourism Sales
history of casino gaming; the economics of
This course is an examination of the laws and
managers be able to define the issues and
and Marketing.
gaming; management structure of casinos;
regulations protecting intangible creations
challenges associated with successful channel
rules and regulations that affect day-to-day
and how those creations are disseminated as
management. Topics include distribution
Rooms Division Management
operations; government restrictions;
part of sports commerce. The course also
intermediaries; channel optimization; pricing
This course is an analysis of the rooms division
clientele; marketing strategies; employee
addresses the principles involved in the
integrity; dynamic packaging; competitive
within hotels and the role of revenue
licensing; legislation concerning types of
branding and sales of licensed property.
distribution analysis; and integration of
management in successful operations.
games; entertainment; and the legal
Topics include the protection of inventions,
marketing in distribution outlets. We examine
Topics include revenue management; pricing
requirements for operating a facility.
discoveries, trade secrets, business concepts,
negotiation of third-party providers,
patterns and models; rooms division staffing;
Prerequisite: Junior status.
artistic works, computer software, brand
technological enhancements, and group
names, product designs, and celebrity image/
and transient systems.
persona; various types of license agreements;
Prerequisite: Hospitality and Tourism Sales
departmental structures; cost containment;
products. The increasing complexity and
and Marketing.
• 10 •
• 11 •
Electives
This course examines the challenges and
This course is a review of the processes used
Independent Study
Advanced Seminar in Hospitality and
Tourism Management
opportunities associated with starting a new
to develop, modify, or promote a tourism
This course is a review and analysis of an
This course provides an opportunity to
hospitality or tourism business venture.
destination. Topics include strategic tourism
important current issue through operations,
work with a faculty mentor on a research
Emphasis is on planning and developing
planning; natural, cultural, social, and
marketing, finance, human resources, law,
project. Approved topics should be
a hospitality or tourism business as either a
recreational tourism resources; analysis of
and strategic management perspectives.
extensions of existing courses previously taken
private or not-for-profit venture. Topics
destinations; destination marketing; tourism
Topics include strategic thinking; global
or knowledge areas of study in which no
include fundamentals of entrepreneurship;
control models; promotion strategies in
perspectives; and practical business research.
courses are offered. Independent research is
business planning and development
tourism; national and international forces;
You work in teams analyzing the topic and
intended to extend the student’s knowledge
strategies; tax policies; legal forms of
and models of integrated destination marketing.
developing a range of management strategies
in an area where his or her interest is more
ownership; and sales techniques and
Prerequisite: Junior status.
for a specific problem.
specialized than the norm. A written paper
marketing strategies. Case studies are
is required at the end of the project. An
incorporated in the course work throughout
Special Interest Tourism
academic adviser must grant prior approval
the semester. For the final class project, you
This course is an analysis of the issues
Seminar in Experiential Learning
for the research topic and the number of
develop an entrepreneurial business plan.
involved in developing destination and
This course offers a study of the history and
credits for which the student may register.
Prerequisite: Business Development II.
tourism products that are sensitive to the
theory of experiential learning. You identify
natural and cultural resources of the area.
your own educational goals and analyze how
Investment Analysis and Financing
Topics include sustainable development;
your prior college-level learning fits into the
This course explores the issues, techniques,
rural tourism; poverty tourism; heritage
curriculum of your overall degree plan.
This course is a review and analysis of
and strategies involved in investment analysis
and cultural tourism; adventure tourism;
You document, write, and edit your portfolio
important current trends and issues in
and financing of lodging development. We
and urban tourism.
of prior learning. At the discretion of the
hospitality and tourism through the
also discuss acquisitions necessary to achieve
Prerequisite: Junior status.
instructor, you may use one additional
perspective of operations, marketing,
success in developing, owning, and operating
semester to complete your portfolio without
finance, human resources, law, leadership,
lodging assets. The course includes general
an additional fee. You may not register for
technology, and strategic management.
and industry specialized investment; financial
this course more than once.
Topics include strategic thinking,
analysis methods, including current asset
Prerequisites: Permission of prior learning
sustainability; global perspectives; trend
performance; prospective performance;
coordinator and Writing Workshop I.
analysis; and practical business research.
application of time value of money concepts;
You work in teams analyzing the topic and
ratio analysis; and capital budgeting. Topics
developing a range of management strategies
include success attributes; risk evaluation;
for a specific case or set of issues.
market analysis; cash-flow analysis and
Prerequisite: Senior status.
preparation; break-even; degree of operating
Prerequisite: Junior status.
Emerging Issues in Hospitality and Tourism
Entrepreneurship
Marketing of Tourism Destinations
Prerequisite: Senior status.
leverage; rates of return; appraisal and
valuation; debt, equity, and lease financing;
public-private ventures; taxation; portfolio
theory; exit strategies; and use of specialized
software.
Prerequisite: Junior status.
• 12 •
• 13 •
Core Program Requirements
Applied Research
This course is a review of the processes of
Bachelor of Science in
Sports Management
In the B.S. in Sports Management Program, you learn
the business of sports and the management of sporting
events and athletic facilities. You study with scholars and
experienced professionals in courses that develop skills in
management, merchandising, marketing, and promotions.
To complete your major, you take electives from a
variety of offerings and choose a concentration in one
of three areas: sports law; organizational management;
or event management.
• 14 •
Introduction to Sports Management
obtaining and analyzing relevant, reliable,
This course is an overview of the history of
valid, and current information necessary for
leisure and sports as a cultural phenomenon.
examination of sports industry practices and
Topics include the nature of leisure behavior;
trends. Topics include assessing scholarly
historical, ethical, social, and economic
research; analyzing industry reports; staying
aspects of the sports industry; the terminology
current with industry trends; designing a
of sports; and the forces that have affected
coherent research project; analyzing data;
the growth of sports as a business.
and applying research findings to specific
Prerequisite: None.
managerial problems.
Organizations in Sports
Prerequisite: Sophomore status.
This course is a survey of businesses,
Professional Seminar I
organizations, and political entities that
This course is an introduction to college
work within and affect the sports industry.
and to the educational culture, policies,
Topics include the function and organization
procedures, resources, and programs of the
of governing bodies; professional leagues;
Tisch Center and New York University.
individual franchises; conferences; broadcast
Topics include self-assessment; educational
entities; sporting goods manufacturers;
goals; study skills; an introduction to library
sports agencies; and marketing firms.
resources; the process of finding materials;
Prerequisite: Introduction
and a tour of University resources, including
to Sports Management.
Bobst Library.
Consumer Behavior
Prerequisite: Freshman status.
This course is a survey of consumer behavior
Professional Seminar II
in sports. Topics include social factors that
This course is an explanation of and
shape how individuals perceive and use
preparation for Internship I and II. Topics
leisure time and discretionary income;
include identifying professional skills and
ways consumers manifest interest in sports;
interests; writing résumés; preparing cover
the impact of group dynamics and decision
letters; basic interviewing; searching for an
making; the role of media in shaping
internship; networking skills; writing business
consumer choices and opinions; and fan
letters; and learning business etiquette.
affinity and avidity.
Prerequisites: Sophomore status,
Prerequisite: Introduction
Professional Seminar I.
to Sports Management.
• 15 •
Professional Seminar III
Internship I
Sports Management Accounting
Leadership for Crisis Situations
This course is an introduction to public
Course work consists of 300 hours in a
This course is a survey of accounting
This course is an analysis of the challenges
speaking and interviewing. Topics include
supervised and structured work experience
instruments and statements utilized
and processes involved in making an
preparing formal and informal speeches;
in a sports organization accompanied by
within the sports industry. Topics include
intervention, or leading a team or
platform skills; presenting ideas; presenting
regular class discussion sessions. Topics
accounting principles that govern a business
organization through a difficult period,
yourself professionally; and interviewing
include organizational orientation and
life cycle; cash basis versus accrual basis
crisis, or major change, as well as promoting
skills. You revise your résumé, participate
training; time management; supervision
accounting; original, adjusting, and closing
solutions to stakeholders and the public at
in a mock interview, and make a public
structures; internal communication; and
journal entries; creating balance sheets;
large. Topics include leading; managing;
presentation.
corporate culture. You attend class sessions
income, owner’s equity, and cash-flow
negotiating; planning for emergencies; team
Prerequisites: Junior status,
to discuss your internship experience and to
statements; contra-asset accounts; and
building; motivating; and communicating
Professional Seminar II.
complete your assignments.
depreciation calculations.
in a multicultural, changing global industry
Prerequisite: Junior status.
Prerequisite: Sophomore status.
environment. You analyze at least one major
Professional Seminar IV
industry case.
This course is an examination of the process
Internship II
Financial Management for Sports Organizations
of transitioning from college to full-time
Course work consists of 400 hours in a
This course is a survey of financial instruments
career positions or graduate school. Topics
supervised and structured work experience in a
utilized when analyzing the fiscal stability of
Sports Law
include selecting job opportunities;
sports organization accompanied by regular
various sports entities, organizations, and
This course is a survey of the legal system and
continuing professional education; balancing
class sessions. Topics include corporate
governing bodies. Topics include basic
the ways it intersects with organized sports.
personal and professional lives; managing
cultures; business structures; time manage-
financial concepts and reporting requirements
Topics include legislative processes; common
transitions; identifying role models; and
ment; project management; roles and
that apply to the sports industry; financial
and civil law systems; contractual analysis
managing career and finances. You update
responsibilities of professionals; and business
markets and institutions; ratio analysis; the
and interpretation; constitutional rights;
your résumé and networking database.
communication. You attend class sessions to
time value of money; raising and investing
remedies; the powers of commissioners;
Prerequisites: Senior status,
discuss your experience and to complete your
capital; budgeting, forecasting, planning, and
player contractual issues; regulation of agents;
Professional Seminar III.
assignments and evaluations.
managing long-term investments; debt and
fiduciary relations; collective bargaining
Prerequisite: Internship I.
equity management; and risk assessment.
agreement, arbitration, and negotiation;
Prerequisite: Sports Management Accounting.
tort liability; defamation; and gender equity
Prerequisite: Senior status.
and discrimination.
Prerequisite: Applied Research.
• 16 •
• 17 •
Marketing of Sports and Events
Business Development II
This course is an examination of marketing
This course is an examination of the principles
concepts and methods available for sports
of organizing, financing, and operating
Sports Media Strategies
human resource management in sports
businesses and sports events marketers.
single- and mixed-use projects from the
This course is an in-depth examination of
management operations from social, legal,
Topics include the societal marketing
perspectives of business operators, investors,
the different channels of media distribution
competitive, and global perspectives. Topics
philosophy; marketing research; market
and owners. Topics include project finance;
necessary to adequately market and promote
include human asset planning; recruiting;
segmentation; marketing mix strategies
market analysis; facility contracts; leaseholder
sports activities. Topics include broadcast
selecting; hiring; orienting; training; retaining;
related to programming, distribution,
agreements; models of mortgages and public
distribution of sports properties via rights
motivating; developing; compensating;
and pricing; and sports and sporting
financing; sources of capital and their
fee as compared to time buy in all forms
evaluating; and supporting employees.
events promotion.
impact on projects; and public and private
of traditional and digital media; the value of
Legislation, regulations, labor unions, and
Prerequisite: Consumer Behavior.
partnerships. A case study analyzing a
local and international endorsements; using
organizational needs are discussed from
particular project is integrated into the course.
media distribution for direct marketing
the perspective of both functional and
Prerequisite: Business Development I.
or indirect public relations; the impact of
strategic approaches.
new technology on sports media strategy
Prerequisite: Junior status.
Business Development I
This course is an examination of business
Concentration-Specific Courses
Human Resource Management
This course is an examination of the role of
management principles (planning, organizing,
Business Development III
staffing, directing, and controlling) and
This course is an analysis of the challenges
defamation, false light, and unfair use
Sports Facility Management
organizational structures (single proprietorship,
faced and skills necessary in running a small
of proprietary material.
This course is an examination of the issues
partnership, limited liability corporation,
organization and making changes within a
Prerequisite: Marketing of Sports and Events.
related to public assembly sports facilities
C corporation, and S corporation) from
large organization from marketing, finance,
human, legal, and financial perspectives.
law, and human resources perspectives.
Licensing and Merchandising
Topics include planning, managing, operating,
Topics include life cycles of businesses;
Topics include the principles and procedures
This course is an examination of the laws and
maintaining, and pricing events at a variety
financial and risk analysis for businesses;
for starting a business; changing corporate
regulations protecting intangible creations
of different facilities; issues related to
legal issues in business operations; premises
structures; franchising; media strategies;
and how those creations are disseminated
maximizing revenue from new and existing
liability; franchising arrangements; analysis
making business successful over the long
as part of sports commerce. The course also
facilities; event security; and patron flow.
of physical assets; industry practices;
term; effective changes in organizations;
addresses the principles involved in the
Prerequisite: Junior status.
managerial strategies; and current
leading an organization; and the dimensions
branding and sales of licensed property.
governmental regulations.
of entrepreneurial behavior.
Topics include the protection of inventions,
Prerequisites: Introduction to Sports
Prerequisite: Business Development II.
discoveries, trade secrets, business concepts,
Management, Sports Management Accounting.
formulation; and legal ramifications of
(stadiums, aquatic centers, and arenas).
artistic works, computer software, brand
names, product designs, and celebrity image/
persona; various types of license agreements;
and principles of production, inventory, and
preparation for sale of licensed products.
Prerequisite: Sports Law.
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• 19 •
Food, Beverage, and Catering Operations
Marketing of Conferences and Special Events
primary source material from the collective
Collegiate Athletic Departments
This course is an examination of the
This course is an analysis of strategies used to
bargaining agreements of the major
This course is an analysis of individual
challenges in operating food and beverage
market conferences, meetings, and special
sports leagues.
collegiate athletic departments and their
outlets as well as on- and off-premise
events on a regional, national, and global
Prerequisite: Sports Law.
impact on the sports industry. Topics include
catering. Topics include menu development;
scale. Topics include planning to market the
beverage operations; levels and types of
entire event; developing and using market
Professional Sports Franchises
service; structures of kitchens and dining
research for profit versus not-for-profit
This course is an examination of the basic
the role of the athletic director; departmental
rooms; in-room dining; marketing; customer
marketing; sales techniques; target and niche
business unit of American professional
staffing; coaching trends and contracts;
service; purchasing; inventory management;
markets; marketing images for organizations;
sports—the individual franchise. Topics
financial trends in collegiate athletics;
labor scheduling; pricing; and the role of the
strategic partnership development; and
include the nature of ownership; franchise
scholarship and facility funding; NCAA and
food and beverage manager. You examine
interactive marketing techniques.
exclusivity; rights vested in the franchise;
conference compliance; conference
actual case studies of operations.
Prerequisite: Conferences and Special Events.
the creation of local broadcast rights and
realignment; and Title IX and Gender Equity.
the building of regional sports networks; the
Contracts and Negotiations
Prerequisites: Organizations in Sports, Business
reasons for building and upgrading venues
Development II.
This course is an in-depth analysis of
and facilities; revenue maximization; hiring
This course is an examination of the
contractual theory, interpretation, and
of skilled professional staff; strategic pricing;
Event Design and Production
development of sports tourism, including the
enforcement combined with an examination
and customer knowledge and relationship
This course is an examination of the planning
challenges of developing and operating sports
of the theory of negotiation and creativity
strategies. You examine the success and
strategies, production realities, and technology
events and venues for mega events. Topics
in developing solution-oriented processes
failure of a variety of sports franchises by
involved in staging a variety of events or
include the historical development of events
for achieving results in sports, events, and
reviewing case studies.
meetings. Topics include needs assessment;
and venues; the nature of special mega
entertainment businesses. Topics include
Prerequisites: Organizations in Sports, Business
budgeting; planning and coordinating;
events; the infrastructures of tourism events;
valid contractual formation; rules of
Development II.
design and preparation; staffing; equipment
the financial, facility, environmental, and
interpretation and conflict resolution applied
planning aspects of large-scale events;
by courts; rules of remedy and measures
Leagues and Governing Organizations
volunteer management; and the economic
of damages; forms of alternative dispute
This course is an examination of American
and sociocultural impacts of sports tourism.
resolution; the process of developing
sports leagues, conferences, and governing
Prerequisites: Junior status, Business
negotiating priorities and outcomes;
bodies. Topics include the formation of
International Sports Governance
Development I.
BATNA and other theoretical processes;
governance organizations; problems faced in
This course is an examination of the
and creative contractual provisions, their
governing professional and amateur sports;
international and national governing bodies
terms and enforceability.
the relationship between member institutions
that control sports. Topics include the
Prerequisite: Sports Law.
and governing organizations; the role of the
structure of the International Olympic
Prerequisite: Junior status.
Sports Tourism and Mega Events
Conferences and Special Events
This course is an introduction to the
the departmental structures of NCAA
Division I, II, and III member institutions;
management; video and film production; and
vendor negotiating and contracting.
Prerequisite: Conferences and Special Events.
commissioner; the ability of a governing
Committee (IOC); the range of international
executing conferences and meetings.
Antitrust and Collective Bargaining
organization to discipline member entities;
sports governing bodies (IGBs); the
Topics include types of meetings and events;
This course is an in-depth examination of the
realignment and expansion; collective
relationship of the IOC with IGBs; National
facility types; the role of the planner;
intersection between antitrust, labor law, and
marketing; public relations; licensing;
Governing Bodies (NGBs); other organizations,
setting conference objectives; lodging and
the major professional sports leagues, which
sponsorship; and the collective sale of
including the NCAA and AAU; concurrent
transportation issues; site selection
operate as natural monopolies in technical
media rights.
governance between diverse organizations
negotiations; program design; budgeting;
violation of antitrust laws. Topics include
Prerequisite: Organizations in Sports.
on the international and national levels;
vendor management; speaker selection;
antitrust and labor law and their application
athlete rights; privacy; and drug testing
creative merchandising; registration; on-site
to the sports setting; the history of sports
administration and procedure.
logistics; vendor contracts; staffing;
leagues’ violations of antitrust laws; and how
Prerequisite: Sports Law.
transportation; and security.
sports leagues use a variety of legal exceptions
Prerequisite: Junior status.
to permit their activities. You also examine
challenges of planning, organizing, and
• 20 •
• 21 •
Electives
Entrepreneurship in Sports
research; database management; forecasting;
Seminar in Experiential Learning
In this course, you develop an idea for a
advanced media; and Internet marketing.
Advanced Seminar in Sports Management
sports business and then determine whether
Prerequisite: None.
This course is a review and analysis of an
or not the idea is feasible. Topics include
important current issue through the
discovering and evaluating opportunities;
Sports and Entertainment Packaging
perspectives of operations, marketing,
developing appropriate business concepts;
You learn how to develop the components
fits into the curriculum of their overall degree
finance, human resources, law, and strategic
determining and acquiring needed resources;
necessary to package sports and
plan. Students document, write, and edit
management. Topics include strategic
and managing the start-up and growth
entertainment events; to identify the
their portfolios of prior learning. At the
thinking; global perspectives; and practical
phases of new business creations. The
components that are attractive to sought-
discretion of the instructor, students may
business research. You work in teams
operational requirements of a wide range of
after markets; and to explore opportunities
use one additional semester to complete
analyzing the topic and developing a range of
sports businesses are also discussed.
for combining sporting events with other
their portfolios without an additional fee.
Prerequisite: Consumer Behavior.
local tourism services and attractions. Topics
Students may not register for this course
include how supply is characterized by the
more than once.
sport-event venue and destination; services
Prerequisites: Permission of prior learning
Knowledge of investment analysis and
necessary to host visitors; and opportunities
coordinator and Writing Workshop I.
This course provides an opportunity to
financing is a vital necessity in sports
for developing special promotions and
work with a faculty mentor on a research
development, property acquisition, and the
entertainment products that can be enjoyed
project. Approved topics should be extensions
planning of events. This course focuses on
by visitors, spectators, and fans.
of existing courses previously taken or
the various investments and financial analysis
Prerequisite: None.
knowledge areas of study in which no courses
methods used to decide on investment in
are offered. Independent research is intended
sports facility projects and events. Topics
Emerging Issues in Sports Business
to extend the student’s knowledge in an area
include cash-flow analysis as it relates to
The most current trends and issues in sports
development of recreation programming,
where his or her interest is more specialized
property investment; methods of measuring
are reviewed and analyzed through
social events, education, and improvement
than the norm. A written paper is required at
the rate of return; income-property analysis;
operations, marketing, finance, human
activities. Topics include personnel; special
the end of the project. An academic adviser
exploration of public and private markets;
resources, law, leadership, technology, and
services; coordination efforts among
must grant prior approval for the research
equity and debt sources of funds; and
strategic management perspectives. Topics
departments; legal regulations imposed
topic and the number of credits for which the
software programs as a tool for financial
include strategic thinking; sustainability;
on such types of operations; and current
student may register.
analysis.
global perspectives; trend analysis; and
consumer trends and issues.
Prerequisite: Junior status.
Prerequisite: Junior status.
practical business research. You work in
Prerequisite: None.
management strategies for a specific problem.
Prerequisite: Senior status.
Investment and Finance of Sporting Events
Independent Study
This course offers a study of the history and
theory of experiential learning. Students
identify their own educational goals and
analyze how their prior college-level learning
Management of Private Clubs and Resorts
This course explores unique aspects of
managing a club or resort. Maintaining an
attractive program of offerings is crucial for
both types of businesses. You explore the
teams analyzing the topic and developing a
Customer Relationship Management
Media and Global Technology
This course is an analysis of expectations and
This course is designed to explore information
case or set of issues.
strategies to assess and satisfy customer
management and the technological methods
Prerequisite: Senior status.
demands. Topics include customer behaviors
used to collect and process an abundance of
and expectations; service delivery strategies;
information. You also learn how to apply this
customer value and communication skills;
knowledge to marketing sports products and
guest satisfaction; service quality; continuous
entertainment services. The course explores
improvement processes; technological
the advances in computer technology that are
applications; and reward/loyalty programs.
revolutionizing the way new public facilities
Prerequisites: Junior status, Business
are being designed, presented, and marketed.
Development I.
Topics include data collection; sport market
• 22 •
range of management strategies for a specific
• 23 •
For more information, please contact us:
The Preston Robert Tisch Center
School of Continuing and Professional Studies
New York University
838 Broadway, 6th Floor
New York, NY 10003-4812
scps.nyu.edu/tischcenter
212.998.9100
New York University is an affirmative action/equal opportunity institution.
Produced by Advertising and Publications, New York University.
Principal photography by Nick Johnson. Other photography by Bob Handelman.