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Computer-Mediated Communication Collective Action and CMC: Game Theory Approaches and Applications Coye Cheshire // May 13, 2017 Critiquing Hardin and Olson I do believe there is another side to this, which is that people's actions may not match their intentions. How actively are people really balancing these issues of public good and free riding on a daily basis? People's concepts and mental models of contribution might also be very different. -George H. I worked at Microsoft, which (as a pretty sizable company) is often afflicted with some of the shortcomings that Olson ascribes to large groups. On several occasions, I witnessed events and occurrences where bodies within the company (both individuals and teams) would essentially work against the greater good because they wanted a certain outcome that would have been more locally beneficial to themselves. -Brendan C. 5/13/2017 Computer-Mediated Communication 1 Critiquing…topics of research After reading the collaborative action background pieces, I was totally ready to read about amazing developments in Web2.0 and enabling more flash mobs…I guess I should have expected two Usenet articles seeing how last week featured two eBay articles. Anyways, enough ranting. -Adam J. 5/13/2017 Computer-Mediated Communication 2 Considering the Core of Olson’s Argument: Self-Interest in Small versus Large Groups 5/13/2017 Computer-Mediated Communication 3 The “Free-Rider Problem” in Online Systems of Collective Action (Bimber et al.) Communality and Discretionary Databases “Second-Order” Communality 5/13/2017 Computer-Mediated Communication 4 Choice, Assumption of Intention and Collective Action I would argue, however, that in the case of blogs in particular, the individual is still making a decision to enter into the public sphere. If an individual really did want to write a blog solely for personal reflection, he or she could write in an offline journal instead. The person is specifically choosing to put his or her reflections in the public sphere. In doing so, it becomes a public good rather than a private one. -Alison M. 5/13/2017 Computer-Mediated Communication 5 When is it a public good…private good…club good? Pressing a little harder on their use of language which characterizes a deterioration of the public/private boundary, one might wonder why they still cling to the language of 'public good' in the end. Namely, if the boundary slips away between these two terms, then the two terms themselves slip away since they are mutually co-constitutive. No more public, no more private—just one big muddy swamp. And if there is no more public as we know it, can we say that there are still 'public' goods as such? -David H. 5/13/2017 Computer-Mediated Communication 6 Why Game Theory for mediated communication? 5/13/2017 Computer-Mediated Communication 7 Game Theory (definition) “Game theory is the systematic study of interdependent rational choice. It may be used to explain, to predict, and to evaluate human behavior in contexts where the outcome of action depends on what several agents choose to do and where their choices depend on what others choose to do.” http://plato.stanford.edu/entries/game-ethics/ 5/13/2017 Computer-Mediated Communication 8 Game Theory and Core Concepts Analytical vs. Behavioral Game Theory Cooperative and NonCooperative Games Zero and Non-Zero Sum Games One-Shot vs. Repeated (example for cooperative game) Equilibria (i.e., Nash Equilibrium) 5/13/2017 Computer-Mediated Communication 9 Types of Social Dilemmas Different social dilemma games make different use of the payouts: T>R>P>S Prisoner’s Dilemma But also… T>R>S>P Chicken T>P>R>S Deadlock R>T>P>S Stag Hunt Reward Temptation Sucker Punishment 5/13/2017 Coop. Coop. A Defect B Defect 3 (R) 5 (T) 0 (S) 3 (R) 0 (S) 1 (P) 5 (T) 1 (P) Computer-Mediated Communication 10 Example: Chicken Game T>R>S>P Chicken Coop = Swerve Defect = Do Not Swerve Reward Temptation Sucker Punishment Swerve A No Swerve 5/13/2017 Swerve B No Swerve 3 (R) 5 (T) 1 (S) 3 (R) 1 (S) -1 (P) 5 (T) -1 (P) Computer-Mediated Communication 11 2-person repeated PD N-person PD Public Good 5/13/2017 Computer-Mediated Communication 12 The N-person PD “No one wants to pay taxes because the benefits are so diffuse and the costs are so direct. But everyone may be better off if each person has to pay so that each can share the benefits” cf. Schelling 1973; Axelrod 1984 http://www.flickr.com/photos/cogdog/4353774/ 5/13/2017 Computer-Mediated Communication 13 The Evolution of Cooperation Axelrod’s famous (1984) tournament allowed individuals to submit any strategy. All strategies played each other in the tournament. The winner was one of the shortest submissions, about 4 lines of code. 5/13/2017 Computer-Mediated Communication 14 The Simple Effectiveness of the Tit-for-Tat Strategy Tit-for-Tat: begin with ‘cooperate’ and then do whatever the opponent did on the last turn. 5/13/2017 Computer-Mediated Communication 15 Lessons from Tit-for-Tat Be nice It starts by cooperating. Most topscoring strategies do this. Be forgiving It quickly and happily returns to cooperation without holding a grudge. Be able to retaliate It never allows defection to go unpunished. Be clear It is predictable and easy to understand. It pays to be predictable in non-zero sum games. 5/13/2017 Computer-Mediated Communication 16 Considering the “Shadow of the Future” 5/13/2017 Computer-Mediated Communication 17 How is tit-for-tat different in the two types of situations? 2-person repeated PD N-person PD Public Good 5/13/2017 Computer-Mediated Communication 18 Some common complaints… “A theoretical tool cannot explain real life, right?” “Hey, isnt this rational choice?” 5/13/2017 (Picture courtesy vismod.media.mit.edu) Computer-Mediated Communication 19 The Value Fallacy: Individuals and Collectives 5/13/2017 Computer-Mediated Communication 20 Finding “Roles” in Online Collective Action Behaviors 5/13/2017 Computer-Mediated Communication 21 Structural similarity 5/13/2017 Computer-Mediated Communication 22 5/13/2017 Computer-Mediated Communication 23 5/13/2017 Computer-Mediated Communication 24 Critique… …some of methods seems too obvious. For example, with the first method, authorline, authors suggest that they can find 'answer person' by finding users who only answers rather than start new threads. Isn't it a 'definition' of 'answer person'? :( However, I think utilizing multiple signatures is a good approach to deal with varying levels of relations between users' actual behavior and structural consequences. -Chulki L. 5/13/2017 Computer-Mediated Communication 25 Revisiting our earlier question…Where does this apply to CMC? Del.ic.ious 5/13/2017 Computer-Mediated Communication 26