Download Justification Letter

Dear [NAME],
I have been invited to attend the annual Sightpath Medical Practice Marketing Conference, which will be
held July 23-26th in Denver, CO. This 4-day event will give me an opportunity to learn best practices in
marketing and participate in a wide range of networking opportunities with industry experts and peers.
The conference includes a keynote presentation and more than 12 comprehensive courses, as well as a
wide range of collaborative work sessions with practices like ours. Speakers include industry and
marketing experts focused on helping our practice elevate our marketing efforts, while being respectful of
time and financial resources.
Throughout the conference I can attend sessions that are directly applicable to my work and to
[COMPANY]. I will gain valuable insight into the latest trends in practice marketing, inexpensive tools
that can help our practice grow, and learn how we can take full advantage of the free resources and tools
Sightpath Medical provides.
Courses that I am particularly excited to attend include:
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[COURSE ONE]
[COURSE TWO]
[COURSE THREE]
Additionally, I will return post-conference with hard documents that will include key takeaways and a set
of recommended actions to maximize our marketing reach.
If I reserve my spot now, I am eligible for an early-bird discounted rate of $395 to attend the event, plus
travel expenses. If you would like to see a more detailed description of the curriculum, or would like more
information, you can visit sightpathmedical.com/2015PMC for testimonials and additional documents.
Thank you for considering this request. I look forward to your reply.
Regards,
[SIGNATURE]
SightpathMedical.com
800.728.9615
5775 West Old Shakopee Road, Suite 90
Bloomington, Minnesota 55437