Download Unit 10 * Using Multimedia Software

Unit 10 – Using Multimedia
Software
A2 GCE Applied ICT
Introduction
• Multimedia: “Integration of multiple forms of
media, including text, graphics, audio, video,
etc” (2009, University of Mary Washington)
• You have already had experience of some of
the ICT tools needed to develop a multimedia
project:
Introduction 2
• The opportunity to increase your
understanding of the features of these tools....
And other software tools
• You will create an interactive multimedia
product for a specified target audience
• The objective is to create a solution which
communicates your ideas effectively
Formative & Summative Assessments
• Throughout the development of your work you
will need to carry out formative and summative
evaluation:
• Formative evaluation:
– Ongoing process throughout the development: of
your project
– Feedback will help you improve your work
• Summative evaluation:
– When your project is complete.
– Feedback is useful for your next project
Who is the most important person to
consider in this project?
The User!
Hardware you will be using....
Software you will be using...
Assessment
• The development of a fully working interactive
multimedia product
• Internally assessed
• Terminology and concepts are important, but
most of the marks will be allocated to the
project
The project
• Must have a clear purpose
• Must be sufficiently complex to challenge
• It should also encourage you to develop new
skills and techniques
The Project 2
• You should will also need to set up an eportfolio on Dreamweaver which includes the
following:
– A functional specification
– An initial design
– Evidence of prototyping
– Instructions for users
– Formative and summative testing
10.1 Applications of Multimedia
• Serve to communicate a message from the
author to his or her audience
• Multimedia products have been used to support:
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Education & Training
Entertainment
Marketing and Advertising
Teleconferencing
Publishing
Interactive Television
Product Demonstration
Education & Training
• An alternative to attending a learning centre is
E-Learning
• E-learning is starting to become the norm is
schools and colleges across the UK
– www.teach-ict.com
• At the moment there are limitations, but this
is improving
Entertainment
Marketing & Advertising
• Marketing: Planning how to launch a product
and bring it to the attention of a potential
audience
• Advertising: Putting forward information
about a product or service so that its
availability is known to potential buyers
Advertisements
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Newspapers/magazines
Electronic billboards
Websites
E-mail attachments
CDs/USBs
TV/Radio/Cinema
http://www.quiksilver-europe.com/
Teleconferencing
• Allows employees to “meet” without being in
the same physical location
Publishing
• Paper-based publishing is in decline
• Publishing houses are looking to digital media
• E-Magazines - iGizmo
Interactive TV
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Red button
On Demand
Interactive programmes
T-Commerce
– Click stream analysis
– Telepgraphics
Interactive TV 2
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EPG (electronic programming guide)
ETV (enhanced television)
HDTV (high definition television)
Hypervideo
– Video clips are embedded within hotspots and marks,
alongside www links etc
• Multi-camera angle (individualised TV)
• PVR (personal video recording)
• SYNCTV (synchronised TV)
Product Demonstration
• On a daily basis you are likely to see a
multimedia presentation
• Adverts/Explanation of products and services
which play in a loop
• The loop time depends on the queue length