Download Details announced for Olivier Awards 2017

Press Release: Friday 27 January 2016
The Olivier Awards with Mastercard
Announces Plans for 2017 Campaign
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Mastercard renews headline sponsorship of Olivier Awards for next three years
Launch of Be Inspired Campaign
The Olivier Awards’ first ever red carpet live show to be broadcast internationally
Nominations to be announced live on Monday 6 March
The Olivier Awards with Mastercard, the UK’s most prestigious stage honour, have today
announced exciting plans for 2017, including details of its “Be Inspired” campaign. The 2017
awards are set to be the biggest yet, as they make their debut at the Royal Albert Hall on Sunday
9 April.
Mastercard has renewed its headline sponsorship of the awards for a further three years. Since
2011, Mastercard and the Society of London Theatre have worked in partnership to raise the
profile of the Olivier Awards and firmly establish London’s status as a centre of theatrical
excellence.
Through this partnership Mastercard will continue to bring its cardholders with a passion for
theatre closer to the genre they love. Throughout the year, cardholders can enjoy once-in-alifetime theatre experiences, from intimate Q&As with the stars of the stage, to the chance to sit
with the nominees at The Olivier Awards, allowing them to experience the drama, passion and
excitement of the theatre up close.
In the UK, ITV and Magic Radio will be the official broadcast partners. Internationally, the show
will be broadcast on-line. Full broadcast details and timings will be announced nearer the date of
the awards.
Additionally, the Oliviers have announced that, for the first time ever, there will be a new
innovative broadcast show of the red carpet which will be carried live across the world. With the
support of Facebook, people will be able to follow all the action from the red carpet at the Royal
Albert Hall with interviews and exclusive content. Red carpet coverage will begin at 16:30 (GMT).
Nominations for the Olivier Awards 2017 with Mastercard will be broadcast widely via a variety of
online channels and partners on Monday 6 March at 12:00 (GMT).
This year, the Olivier Awards’ campaign will focus on theatre’s ability to inspire under the banner
of “Be Inspired”. The awards are looking for six “Be Inspired Champions” who, whether working
in the industry or members of the public have motivated others with their love and commitment to
theatre. Those chosen will be invited to the ceremony and be presented with their “Be Inspired”
plaque during the red carpet live show. The campaign will be supported by Magic Radio who will
be creating interviews with various industry figures and stars discussing those people who
inspired a love of theatre in them. Nominations can be submitted via olivierawards.com and the
campaign will launch on Magic Radio from Monday 30 January.
Julian Bird, Chief Executive of SOLT and Executive Producer of the Olivier Awards with
Mastercard, said:
“This year we not only celebrate the best performances and shows, we will highlight theatre’s
unique ability to inspire. Whether it’s front of house staff, backstage crew or drama teachers,
many individuals work together to make our industry so special, and we look forward to
welcoming six of the most inspiring to this year’s ceremony. We are also delighted that
Mastercard will continue their support of the awards and look forward to working together as we
continue to grow the show’s reach and innovate online.”
Nicola Grant, Head of Marketing UK&I, Mastercard said:
“Our cardholders love the Priceless experiences we’ve been able to offer through our partnership
with SOLT, whether it’s a behind-the-scenes tour at a West End show or sitting with the
nominees at the Olivier Awards. London theatre is unmatched anywhere in the world and we look
forward to continuing to build on our partnership and giving our cardholders unrivalled access to
the theatre they love.”
Tickets to theatre’s biggest night are available exclusively for Mastercard cardholders and are
available via priceless.com
In addition, the Olivier Awards with Mastercard are also proud to be partnering with:
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Audi
Chester Barrie
Exterion Media
Hildon Water
Neville Hair and Beauty
MAC
Rosewood London
Virgin Atlantic
To keep up with the latest Olivier Awards 2017 with Mastercard news visit:
Facebook.com/olivierawards
Twitter: @OlivierAwards
Instagram: @OlivierAwards
#OlivierAwards
www.olivierawards.com
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Press Contact:
 Dan Austin 020 7557 6729 / [email protected] / 07568 109 584
Notes to Editors:
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Established in 1976, the Olivier Awards celebrate the world-class status of London
theatre and are Britain’s most prestigious stage honours.
For further information visit: www.olivierawards.com
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Mastercard is a technology company in the global payments industry. We operate the
world’s fastest payments processing network, connecting consumers, financial
institutions, merchants, governments and businesses in more than 210 countries and
territories. Mastercard products and solutions make everyday commerce activities – such
as shopping, travelling, running a business and managing finances – easier, more secure
and more efficient for everyone. Follow us on Twitter @MastercardUKBiz, join the
discussion on the Beyond the Transaction Blog and subscribe for the latest news on the
Engagement Bureau.
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Society of London Theatre (SOLT) is the not-for-profit organisation which provides a
collective voice for the theatre owners, producers and managers of all the major
commercial and grant-aided theatres across London. As well as protecting the interests of
all its member theatres, SOLT promotes theatregoing through activities including the
Olivier Awards with Mastercard, the TKTS ticket booth, the Official London Theatre
website and its printed fortnightly listings guide, Theatre Tokens and the popular annual
celebration West End LIVE in association with Mastercard. It also administers the
audience development initiatives Kids Week and Get Into London Theatre, and supports
a number of theatrical charities including Stage One and Mousetrap Theatre Projects.
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In addition, The Olivier Awards with Mastercard are also proud to be continuing their
partnerships with:
o
o
o
o
o
o
o
o
o
Audi
Chester Barrie
Exterion Media
Hildon Water
MAC
Neville Hair and Beauty
Rosewood London
See Tickets
Virgin Atlantic