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Global Marketing in the
New Millennium
How does the Internet impact our
business?
Internet Strategies

Defined by marketing


Seek competitive advantage



Strategy should not be limited to
technical perspective
Think “global”
Determine distribution system
Ignore “Internet hype”

Approach based on solid business plan
Related Benefits

Increased efficiency


Cost savings


Everything is “time-sensitive”
Electronic transaction save money
Restructured activities


Deal directly with consumer
Small business can expand
E-Commerce

One standard for financial
transactions


1996 – Visa and MasterCard formed
alliance which resulted in SET (Secure
Electronic Transactions)
SET is supported by:


Visa, MasterCard, American Express
Netscape and Microsoft
Electronic Consumer Expectations

Product information

Product support

Communication

Customer service