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Global Marketing in the New Millennium How does the Internet impact our business? Internet Strategies Defined by marketing Seek competitive advantage Strategy should not be limited to technical perspective Think “global” Determine distribution system Ignore “Internet hype” Approach based on solid business plan Related Benefits Increased efficiency Cost savings Everything is “time-sensitive” Electronic transaction save money Restructured activities Deal directly with consumer Small business can expand E-Commerce One standard for financial transactions 1996 – Visa and MasterCard formed alliance which resulted in SET (Secure Electronic Transactions) SET is supported by: Visa, MasterCard, American Express Netscape and Microsoft Electronic Consumer Expectations Product information Product support Communication Customer service