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1100 E. Woodfield Rd., Suite 350, Schaumburg, IL 60173 • 847-264-5930 How-To Guide for Social Media Social media (e.g., Facebook, Twitter, YouTube, blogging) can be an effective way to raise awareness and provide education and resources to constituents. Twitter in particular is a quick and easy way to push information and engage with constituents. Twitter is an online social networking service and microblogging service that allows users to send and read text-based messages of up to 140 characters, known as “tweets”, and “follow” or “be followed” by other members. Users can also group or link posts together to a specific topic, by using the hashtag (#) symbol, or interact and connect with other users using the at sign (@). Tweets can keep your constituents informed and up-to-date on a variety of topics or issues and can be used to generate or show support for particular issues. According to Twitter, the following tips will help generate the most visible tweets: Posts between 1 PM and 3 PM generally see the most user engagement. Twitter typically sees higher volumes of users earlier in the week, tapering off by Friday. Use of hashtags can generate increased user interaction, as other users who are interested in the specific topic will also see your tweet. By following individuals or organizations that are either like you or interested in similar topics, you can generate increased user interaction. Suggested Hashtags: #DontSwitchMe #[bill number] Suggested Tweets for Bill Introduction: I have introduced #[bill number] to help protect patients from risky and unnecessary medication changes. #DontSwitchMe [COSPONSOR HANDLE] Thank you for cosponsoring #[bill number] and helping to keep treatment decisions in the hands of physicians. 1100 E. Woodfield Rd., Suite 350, Schaumburg, IL 60173 • 847-264-5930 Suggested Awareness Tweets: Changing a stable patient’s medication can lead to unintended health consequences and drive up healthcare costs #DontSwitchMe I urge my colleagues to support [#BILL] and help ensure that the choice of treatment is solely decided by the patient & provider. [INSERT STATE] patients need legislation to protect them from unnecessary medication switching. Find out more here: http://bit.ly/xlinkxx Treatment decisions for patients should be determined by their doctors, not insurance bottom lines. [#Bill] #DontSwitchMe Switching patient medications for non-medical reasons could jeopardize health and increase costs. I support [#BILL]