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YOU Are the Media: How to Use Web Tools to Publish, Broadcast & Tell Your Library’s Story Presented by Joan Stewart aka The Publicity Hound You Will Learn: The power of publishing on the Web Blogging: Your home base Ideas for Facebook, Twitter, YouTube, Pinterest Success stories from libraries large and small Other sites that strengthen your media empire Why email lists are like gold Best web tools for publishing content Why an Online Media Empire? Supplements traditional media Almost everything is sharable Cheaper than most offline marketing Pulls traffic to your website Content stays online forever BLOGGING: YOUR HOME BASE 7 Biggest Advantages YOU own the property Your home base Likes, Comments and Shares Crisis communications tool Inexpensive Multi-media “What Can We Write About?” http://charmecklibrary.tumblr.com/ Blogging Best Practices http://bridgeslibrarysystem.org/e-newsletter-sign-up/ IWorkataPublicLibrary.com Use Free Stock Photos ***Pixabay.com (My favorite!) Stocksnap.io Picjumbo.com TheStocks.im RGBStock.com Morguefile.com (artsy) StockPhotos.io Most are copyright free, no attribution—read TOS THE ‘BIG 4’ SOCIAL MEDIA SITES Twitter Tips Don’t only broadcast. Share. Use hashtags but don’t go crazy: #wwwc16 Ask questions Tweet photos, videos, slideshows Don’t use all 140 characters Put your Twitter handle everywhere https://www.youtube.com/user/publiclibrary1 Best Book on Library Marketing ALAstore.ala.org $55 – worth it! YouTube Tips Create a header for your channel c Link to your website and social sites Short videos—2 minutes or less Include a call to action Encourage comments Pinning Tips Describe your board at the top Write a description for every pin – keywords! Use hashtags Let the public pin on some of your boards OTHER SITES FOR YOUR MEDIA EMPIRE Meetup.com Tell a Story on Storify.com WHY EMAIL LISTS ARE LIKE GOLD The Value of an Email List Almost everyone uses email “Yes! Market to me!” Inexpensive Segment your list by age, interest, branch Special offers Personalized messages More frequent communication Warren County Library, N.J. WarrenLib.org Best Practices Double opt-in Mail regularly Offer an Unsubscribe link Embed photos & video Involve your readers! Humor keeps ‘em coming back FAST, FUN, EASY WEB TOOLS FOR PUBLISHING CONTENT Write Killer Headlines http://tweakyourbiz.com/tools/title-generator/ Improve Your Copy http://www.hemingwayapp.com/ PhotoFunia.com Create Eye-popping Graphics at Canva.com DigitalComicMuseum.com Closing Thoughts Create a few media outlets and do them well Prominent social buttons, email sign-ups boxes Make everything mobile-friendly (Google) Listen and engage Don’t abandon traditional media Read “Start a Revolution” Your Questions… Joan & Bogie PublicityHound.com