Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Selecting Advertising Media
Document related concepts
no text concepts found
Transcript
How to Evaluate Advertising Media A Marketing Series Training Session Return on Investment • Evaluate effectiveness – Additional profitability – Additional dollar sales – Number of new customers • Evaluate costs – Production – Distribution – Promotion Media Categories • Print • Newspapers Electronic Media • • • • Radio Television Electronic World Wide Web Print Media • • • • • • Coupons Mailings Fliers Posters Billboards Magazines Marketing Training: Next Steps • Marketing Strategy • Marketing Our Business
