Download Business Market AnalyzerSM

Business
Market Analyzer
The next generation of
marketing intelligence
has arrived
SM
Business Market Analyzer is a Web-based data access
tool that provides marketers with access to Experian’s
commercial and consumer data assets in a powerful,
easy-to-use platform.
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This revolutionary platform is
configured to allow for in-depth
analysis of customers, prospects
and markets so marketers can make
informed, intelligent marketing
decisions. Business Market Analyzer
also contains a proprietary modeling
engine to leverage predictive analytics
in the building of acquisition, up-sell
and cross-sell models. These features,
combined with advanced segmentation
and interactive mapping capabilities,
provide all the tools needed to increase
campaign return on investment and gain
a competitive advantage.
Many corporations also lack viable
analytical support to accurately measure
campaign effectiveness and improve
future campaign success. The end
result is that most marketers simply
do not understand the relevant
characteristics of their best customers
and therefore are not as successful in
creating effective targeting strategies
related to acquisition, up-sell or crosssell activities. Experian’s Business
Market Analyzer sheds light on the
best, most effective way to target
the right prospects for your next
marketing campaign.
Business as usual leaves
marketers in the dark
Today’s marketers face a wide range of
challenges, especially when it comes
to identifying their ideal audience.
Customer Relationship Management
(CRM) and other internal systems
often gather marketing intelligence from
disparate sources that are not integrated
with prospect and lead generation
activities. Corporate acquisition efforts
typically are driven from a national view
rather than a regional or local sales
perspective, where customer intelligence
is best understood.
Take marketing intelligence
to the next level
Combining a number of intuitive
features, Business Market Analyzer
brings an entirely new level of marketing
intelligence to your organization. Utilize
extensive data sets, dynamic profiling,
interactive mapping and even predictive
analytics to pinpoint the most receptive
prospects to your marketing offers. Best
of all, you can implement this strategy
locally, regionally or nationally — on
demand — and within your budget.
Experian
475 Anton Blvd.
Costa Mesa, CA 92626
T: 1 800 850 4389
www.experian.com/bma
Other system features include the
ability to:
•View records on an interactive
map with radius searching and
thematic shading
•Build on-demand models and review
model scorecards, lift charts and
decile counts
•Graphically combine or overlay data
sets for advanced query building that
is all point-and-click
•Dynamically manage customer data
sets, local market/trade areas and
location/site analysis
•Manage application access through
built-in user controls at the account,
user group or individual user level
Better understand customers
Business Market Analyzer enables
you to dynamically segment and profile
customers using a combination of your
existing customer data and Experian’s
comprehensive business and consumer
assets, including both the U.S. Business
Database and INSOURCE consumer
database. Load your customer or
third-party prospect lists into Business
Market Analyzer and match them
against Experian’s data assets to append
all relevant customer data elements.
The results then may be reviewed in
dashboard-style reporting complete
with charts and graphs, profiled against
local market variables or downloaded for
further external analysis.
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Identify prospects with predictive
analytics and modeling
Take the guesswork out of selecting
highly targeted prospects with the
Business Market Analyzer on-demand
modeling engine. This proprietary
technology uses predictive analytics to
examine all the relevant characteristics
of your current customers to create ondemand acquisition, up-sell or crosssell models. The models then are used
to score and rank the best prospects
for your next marketing campaign.
Realize higher response rates and more
effective marketing campaigns through
the use of predictive analytics in the
most efficient and cost-effective manner
available today.
Gain a 360-degree view of your
customer base
Marketers also can analyze customer
and market trends to improve sales
strategy and maximize sales potential
with Business Market Analyzer. You
have the ability to enhance customer
records by appending Experian data
elements, enabling you to obtain a more
complete view of your customers. The
combined use of Experian data elements
and your customer-specific data along
with on-demand predictive analytics can
lead to more effective market analysis,
resulting in better target selection and
more profitable marketing campaigns.
On-demand interactive mapping
Business Market Analyzer provides
real-time interactive maps with ring
radius, thematic shading, custom
polygons and market opportunity models
to visually scope and examine your
market area. The various mapping
features allow you to better identify
clusters of customers and prospects to
gain a better understanding of them in
relation to your business locations, the
competition, key delivery points or other
relevant points of interest.
Streamline application management —
without losing control
With Business Market Analyzer,
you retain full control over the entire
system, tracking data usage, monitoring
system effectiveness and analyzing
your business at a more holistic level.
Control user access by job function or
role, ensuring tighter security on critical
customer data and more cost-effective
management over data spend.
Take full control of your
marketing efforts
Business Market Analyzer is a complete
tool that enhances all phases of
customer analysis, data management
and lead generation — while also
providing strategic value to your
business process. The combination
of intuitive features with the power
of predictive analytics that Business
Market Analyzer brings to your
organization is unparalleled. No other
system offers both commercial and
consumer data, and no other tool gives
you the on-demand power and flexibility
of predictive analytics at your fingertips,
resulting in a true competitive advantage
for your business.
To find out more about Business
Market Analyzer, contact your local
Experian sales representative or call
1 800 850 4389.
© 2009 Experian Information Solutions, Inc. • All rights reserved
Experian and the marks used herein are service marks or
registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein may
be the trademarks of their respective owners.
08/09 • 5841/1001 • 5141-CS