Download “Tree Bien” Seedling Nursery

“Tree Bién”
Seedling Nursery
By Shauna Gosselin, Tabitha
Loyns, Mark Clements and Kris
Kotzer
Introduction

Our main focus will be on the
production of tree seedlings, thus
helping to sequester carbon and reduce
greenhouse gas emissions. Through
capturing heat from the Rosetown
natural gas compressor station,
SaskEnergy will be reducing its waste
heat and carbon emissions, and the
greenhouse will be more efficient in
heat costs.
Mission Statement
 to provide high quality low cost nursery
products to suit customer needs and
concerns while addressing environmental
issues
Goals and Objectives


to set up a
greenhouse in
conjunction with
recycled energy
from a SaskEnergy
compressor station
to provide a
competitive number
of tree seedlings to
the marketplace


to establish and
maintain contacts
for the sale of tree
seedlings
to maintain
profitability in all
aspects of business
management
Operations Plan
Manager
Office Staff
Potting/Harvesting
Supervisor
Potting/ Harvesting
Staff
Occasional
Staff
Shipping
Supervisor
Shipping
Staff
Marketing Plan

The marketing plan can be divided into
two sections; the market analysis and
the marketing strategy.
The market analysis will be
broken into the following
segments:



The Market
Competition
Customers



Target Markets
Product Features
The Opportunity
The marketing strategy is then
composed of:



Sales and profit
Objectives
Channels of
Distribution
Pricing Policy



Product/Service Mix
Selling and
Advertising
Budget
Employee Plan
Job Title
Manager
Office Staff
Potting/Harvesting Supervisor
Shipping Supervisor
Occasional Potting/ Harvesting Staff
Shipping Staff
Job Descriptions
Production and business management;
supervising staff, repair and maintenance,
upgrading and developing facilities
Office
receptionist
duties;
filing,
bookkeeping, correspondence, and recordkeeping
Supervision of potting line, both equipment
and staff
Oversees
all
shipping
operations;
supervises shipping staff
Potting of plant material; day-to-day
operation of potting equipment
Transports trees form potting area and
prepares for shipping to customers; ability
to operate moving equipment such as
tractors, wagons, front-end loaders
Financial Plan

The Financial plan will provide the end
result of a “go”/ “no go” plan to build
the greenhouse
The financial plan will include
such items as:


5 year projections of
balance sheets,
income statements
and cash flow
statements
operating expenses



salaries, wages
accounts payable
and receivable
inventories
Conclusion

Through the analysis of these points,
we will assess the feasibility of our
proposal.