Download Application Pack for: Forest of Dean Marketing

Application Pack for:
Forest of Dean Marketing
Coordinator
The application pack consists of the following:
1.
2.
3.
4.
Background to Barnwood Trust and the role
Job Description
Person Specification
Guidance on application
You will need to submit:
5. Personal Application Form (see separate Word doc)
6. Equal Opportunities Form (see separate Word doc)
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Barnwood Trust: Background
Barnwood Trust’s vision is to create the best possible environment in Gloucestershire for people
with disabilities and mental health challenges to make the most of their lives.
Barnwood has a long history in Gloucestershire, going back to 1794, with the first public subscription
for the building of what was then called an asylum in Gloucester. In 1858 the subscribers bought
what came to be known as Barnwood House Hospital. The hospital was a centre of excellence and
thrived through the latter part of the nineteenth century and early twentieth century, and after the
Second World War it became a centre for research into the biochemistry of the brain.
However, whilst the 1950s and 60s marked a fertile era for scientific exploration, rising research
costs coincided with a downturn in patient numbers – and income – as more people took advantage
of improved care provided free by the State after the introduction of the NHS in 1948. As a result,
the main hospital closed in 1967 and the majority of the estate, which comprised over 200 acres,
was sold during the 1970s. The Trustees were very astute in the selling of much of the land, with the
result that the Trust now has the benefit of a substantial endowment fund; this has enabled the
Barnwood Trust to evolve and to pursue its charitable objects in new ways.
From around 1980 the Trust’s operations were focussed on the provision of day care, sheltered
housing and grant giving. Then in 2011, the Trustees agreed a new strategic direction for the Trust,
marking the end of its role as a direct provider of services. Its new strategy outlines how Barnwood
Trust will work over the next ten years to enable people living with disabilities and mental health
challenges, across Gloucestershire, to take charge of their own lives and support other people.
Barnwood Trust: Marketing & Communications Team
The marketing and communications of Barnwood Trust, its grants and the Trust’s ten year
community building programme ‘You’re Welcome’ is integral to its success. Each of the programmes
of work at the Trust have detailed marketing and communications plans. Working with each of the
programme leads the marketing and communications team is responsible for ensuring the successful
and timely execution of the marketing plans. The team also leads of the delivery of a number of
areas of the Trust’s work such as the events programme.
You will be based in the Forest of Dean for the majority of your time but will also spend some time at
the Trust’s offices in Ullenwood, near Cheltenham. You will be managed by the Trust’s Head of
Marketing & Communications.
JOB DESCRIPTION – FOREST OF DEAN MARKETING COORDINATOR
ROLE DESCRIPTION
Barnwood Trust is a long-established charitable foundation working in Gloucestershire. Its vision is to
create the best possible environment in Gloucestershire for people with disabilities and mental
health challenges to make the most of their lives. This role supports marketing and communications
dimension of that vision. It will specifically support the marketing of the Trust’s grant programmes
within the Forest of Dean through a variety of marketing, communications, attending events and
relationship building.
PURPOSE
Our research has shown that the Trust is not giving enough money to people living in the Forest of
Dean and so the purpose of this post is to:
 support the Head of Marketing & Communications to increase awareness of Barnwood Trust
within the Forest of Dean and market the Trust’s grant programmes and,
 to enable the Trust to give more of its grants to people and groups living in the Forest of
Dean
POSITION IN ORGANISATION
The role sits within the Marketing & Communications team, which at present consists of this post, a
Head of Marketing & Communications and two Events & Marketing Coordinators. The post holder
will report to the Head of Marketing & Communications and liaise with project and in-house teams,
in particular the Grants team. The Head of Marketing & Communications is part of the Senior
Management Team.
OUTLINE OF FUNCTION
The main functions of the post are:
 To work closely with the Head of Marketing & Communications to develop and marketing
and communications strategy for the Forest of Dean
 To work closely with community groups, individuals and agencies to promote the Trust’s
grant programmes.
 To work at events within the Forest of Dean
WORKING RELATIONSHIPS
 The post-holder will work as a member of the Marketing & Communications team and the
wider Barnwood team.
 Responsible to the Head of Marketing & Communications.


Close liaison with the Grants Team.
External relationships with residents, community groups and organisations in the Forest of
Dean.
PRINCIPAL ACCOUNTABILITIES
The role encompasses a range of accountabilities of which the following are the key ones:
 Actively contribute to the marketing and communications strategy and plan for Barnwood
Trust
 Develop a Forest of Dean specific marketing and communications plan
 Develop marketing and communication materials to support the promotion of the Trust’s
grant programmes within the Forest of Dean
 Compile distribution lists, disseminate marketing materials, establish relationships with
outlets and manage stock levels within the Forest of Dean
 Research and attend events across the Forest of Dean and make recommendations
 Ensure websites are kept up-to-date with relevant marketing materials and information for
the Forest of Dean
 Assist in the collection, collation, analysis and reporting of data relating to the impact of the
Trust’s marketing
 Ensure that all communications are consistent with the evolving Marketing Plans, Barnwood
Trust’s key messages, agreed house style and values for its communications.
 Assist the Head of Marketing & Communications and support the communications team with
various marketing activities
 Assist with and lead small scale marketing research when appropriate
The following are the key groups of people to whom this post is accountable:
 To people with disabilities and mental health challenges and their communities across
Gloucestershire, in fulfilling the Trust’s vision and desired outcomes.
 To the Trustees of Barnwood Trust in delivering the Trust’s strategy
 To the Head of Marketing & Communications in completing the relevant work programmes.
 To the Barnwood team in contributing to their work programmes and to common goals.
PERSON SPECIFICATION: FOREST OF DEAN MARKETING COORDINATOR
Person Specification
Education
Essential
/Desirable
Form of assessment
Appropriate professional qualifications, training and/or
experience
Knowledge and Experience
E
Application
Experience of working in a similar role
D
Application
Knowledge and experience of the principles of
marketing and communications
D
Application/Interview
Knowledge and experience of working at events
D
Application/Interview
Experience of working with a broad range of internal
and external contacts
E
Application/Interview
Ability and confidence to work with people and build
relationships
Excellent communication and organisation skills
E
Application/Interview
E
Application
Strong IT skills (demonstrable proficiency in using MS
Word and Excel and PowerPoint)
Creativity, flexibility and adaptability
E
Application
E
Application/Interview
Full clean driving licence and willingness to drive a T2
VW campervan to events
E
Application/Interview
Skills
Communication
Confident verbal communication skills, and an ability to E
work with a wide range of people, using tact,
diplomacy and sensitivity as required
Ability to confidently engage with a wide range of
E
people at various events - including the ability to
proactively start conversations with members of the
public
Interview
Interview
Work ethic and approach
A positive attitude, and an ability to generate goodwill
and build relationships with collaborators and
colleagues
Ability to manage parallel tasks, prioritise work, and
manage time effectively to meet internal and external
deadlines
Displays the utmost integrity, and an ability to hold
and respect confidential and sensitive information
Dependable and resilient
E
Application/Interview
E
Application/Interview
E
Application/Interview
E
Application/Interview
Commitment to working as part of a team
E
Application/Interview
Self-motivated, resourceful, and proactive in taking
initiative
Autonomous and able to take sole responsibility for
delivering well organised events
Concern for, and commitment to, delivering high
quality work
Commitment to people with disabilities and people
with mental health problems
E
Application/Interview
E
Application/Interview
E
Application/Interview
Passionate about making a positive difference to the
lives of people with disabilities and people with mental
health problems
E
Interview
Commitment to contributing to the achievement of the E
vision, mission and values of Barnwood Trust
Interview
Commitment to Barnwood Trust
Terms and Conditions


Full-time, fixed term two years
Salary of £22 – 26k depending on experience
Guidance on applications
Please ensure that you have read all of the information carefully before completing your application
form. Please take care to address all the requirements in the Person Specification in your application,
referring to evidence from your experience and qualifications as appropriate.
Applicants are requested to submit the following documentation as part of their application:
1. Completed application form, including personal statement outlining your relevant experience
and why you are applying for the post
2. Equal opportunities form
3. Covering letter or email confirming whether you are available for interview on Friday 6th May
and potential second interview Wednesday 11th May and, if offered the post, when you
would be available to start.
Please note that CVs will not be accepted.
All of this material needs to be submitted before an application can be considered and processed.
Please do check that you have completed all of the relevant paperwork in order for us to be able to
process your application.
Please submit your application by 5pm on Wednesday 27th April, either by email or post, to:
Lucy Poulton
Head of Marketing & Communications
Barnwood Trust
Ullenwood Manor Farm
Ullenwood
Cheltenham
GL53 9QT
[email protected]