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Position Description
POSITION DETAILS
POSITION TITLE
Communication Advisor
FUNCTIONAL UNIT
Catholic Identity and Mission – Marketing and Communication team
NOMINATED SUPERVISOR
Kym Molineux-Whitfield
RELEVANT EBA / AWARD
Common Law
CLASSIFICATION LEVEL
N/A
DATE OF REVIEW
April 2016
VILLA MARIA CATHOLIC HOMES
Villa Maria Catholic Homes is committed to working in partnership with people of all ages and abilities to help them achieve
their individual goals and dreams, remain connected to their communities and enjoy their independence.
As an agency of the Catholic Archdiocese of Melbourne, our values including respect, compassion and inclusion guide us to
deliver the highest quality services to individuals of all faiths and backgrounds.
We are a Catholic, not-for-profit organisation providing residential aged care, affordable housing options, retirement living,
senior support, disability, carer and education services to more than 6,500 people across Victoria and southern New South
Wales.
OUR VALUES
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Respect: We recognise and respect the dignity and uniqueness of each person.
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Compassion: We truly care and are always open to the needs of others.
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Integrity: We are honest and transparent in all our dealings and accountable for all our actions.
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Collaboration and partnerships: We empower people, realise potential and maximise the outcomes from our work.
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Inclusion: We are welcoming, inclusive and responsive in our hospitality and services.
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Stewardship: We value the resources for which we are responsible, and commit to their effective and efficient use, to
achieve our Mission.
POSITION PURPOSE
The Marketing and Communication Team at Villa Maria Catholic Homes provides marketing, communications, public relations
and fundraising support for the organisation. The team’s role is to actively manage and promote the Villa Maria Catholic
Homes brand and its services, raise awareness and funds and facilitate stakeholder and community engagement and
participation.
The Communication Advisor is responsible for managing and executing all market-facing communication across the
organisation, to strengthen the firm's brand and market position. You will be responsible for identifying media opportunities and
tracking media coverage; coordinating award submissions; social media marketing; media relations; maintaining the
communications schedule and media contacts list; and providing communications support to the wider team.
POSITION RESPONSIBILITIES
To be successful in this role you will have demonstrated experience in identifying media opportunities, writing for different
audiences and channels including media releases, website content, brochures, fundraising, speech notes, annual reports,
as well as having exposure to crisis communications.
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Position Description
You will have excellent organisation and time management skills, and be comfortable with multitasking and quick
turnaround times. This role will require you to work somewhat autonomously, however you will be part of a greater
marketing/communications team working with Marketing Officers, Fundraising team, CEO, and Manager – Marketing and
Communications. You will need to be comfortable in making contact with various people internally and externally to the
organisation.
This role will suit an individual who is passionate about making a difference in people’s lives by communicating in an
authentic style and having a collaborative approach. Five plus years’ experience is necessary and a degree qualified is an
advantage.
Your role:
Reporting to the Manager, Marketing and Communications and working with the wider marketing, communication and
fundraising team as well as the Community Services, Residential Aged Care and corporate area, you will oversee the
communications which will be developed to achieve organisation objectives. Your responsibilities will include:
Communications
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Actively source and write articles for publication, provide proof reading and editing support.
Produce communications for various mediums including, print and electronic media, web content, direct mail,
marketing collateral, advertising and fundraising campaigns, etc.
Develop testimonials.
Prepare a range of internal and external stakeholder communications, including newsletters, annual reports, etc.
Source editorial opportunities, write press releases, provide media liaison and actively nurture and maintain
effective media networks.
Participate as an informed and effective member of the crisis communications team.
Research and write brochure content and speeches.
Assist with the research and preparation of abstracts and presentations.
Marketing & Public Relations
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Assist with the implementation of marketing/PR/communications strategies in line with organisational and service
area imperatives.
Contribute to the development and implementation of marketing and operational/business plans.
Assist in the preparation of marketing/communications/PR campaigns and maintain accurate records and
evaluation reports.
In conjunction with the wider Marketing, Communication and Fundraising team, provide marketing,
communications and PR support to organisational service departments and programs and ensure that branding
principles and policies are understood and adhered to.
Marketing and Communication team responsibilities and general administration:
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Assist in the development of Marketing and Communication policies and procedures.
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Provide assistance, as needed with the development and coordination of organisational and special events (internal
and external), consistent with the organisations standards of excellence. It is expected that you will assist with
events out of work hours quarterly.
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Undertake research and prepare reports relevant to the Marketing and Communication team as required.
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Keep abreast of industry changes and activities, particularly in relation to sector challenges, policy and sector
reform and consumer and sector advocacy.
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Provide support where needed to the Marketing and Communication Manager.
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Comply with all relevant legislation, regulations and Villa Maria Catholic Homes policies.
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Work with the greater Catholic Identity and Mission team.
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KEY SELECTION CRITERA
Essential
1.
Bachelor degree or higher in communications/journalism or comparable experience. At least five years in a
communications role.
2. High level verbal communication and interpersonal skills in order to develop positive relationships within and
outside the organisation.
3. Research skills.
4. Excellent organisational and time management skills with the ability to manage competing tasks and priorities.
5. Exceptional writing skills with the ability to write clearly, concisely and accurately - in line with brands voice for
different mediums.
6. Flexibility and multitasking with the ability to juggle many activities and stakeholders while using creative and lateral
thinking to solve problems.
7. Demonstrated commitment to cultural diversity, equal employment opportunity and workplace health and safety
appropriate to the level of the appointment.
8. Strong customer focus and high level verbal communication and interpersonal skills in order to develop positive
relationships within and outside the organisation.
9. Demonstrated awareness of the organisation’s vision, mission and values.
10. Team spirit and the ability to work across multiple teams.
11. Proficient use of MS Office.
12. Understanding of Crisis Communications.
Desirable
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Understanding of multimedia and design products.
Willingness to learn and develop new skills.
Experience working for a Not for Profit organisation.
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