Download Personal Branding

Prof. Dan Shaw Copyright © 2008 Pearson Education Canada
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Principles of Marketing, Seventh Canadian Edition
Ice Breaker 1   Tell me your name?   Snap your fingers, you can be anyone you want to be – who would it be? Copyright © 2008 Pearson Education Canada
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Principles of Marketing, Seventh Canadian Edition
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  “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You… It's that simple -­‐-­‐ and that hard. And that inescapable.”   Tom Peters Copyright © 2008 Pearson Education Canada
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Principles of Marketing, Seventh Canadian Edition
  What is personal branding?   For you   For your students   Do you need to develop a personal brand?   Yes or no? Copyright © 2008 Pearson Education Canada
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Examples closer to home
  Do you personally know someone who has developed a personal brand – either consciously or unconsciously?   What is his/her personal brand?   Describe this person’s brand identity? Copyright © 2008 Pearson Education Canada
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Principles of Marketing, Seventh Canadian Edition
Brand Discover Assessment   What are your 4P’s?   Product   Promotion   Price   Placement   … could go through each of these… but we don’t have the time Copyright © 2008 Pearson Education Canada
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Brand Discover Assessment   If you were to market yourself?   What is your product – what is your brand identity?   How would you describe your positioning strategy? Copyright © 2008 Pearson Education Canada
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Principles of Marketing, Seventh Canadian Edition
Brand Discover Assessment   Take 5 minutes and write come up with some brand messaging describing your brand   What form could it take?   Headline   Bio/Profile   Tag line   Personal brand statement   Unique value proposition   If you don’t believe your PR, nobody will…. Copyright © 2008 Pearson Education Canada
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Discover Brand Assessment   Who is your target audience?   Students?   Customers?   Friends/colleagues?   Boss?   Community partners? Copyright © 2008 Pearson Education Canada
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Principles of Marketing, Seventh Canadian Edition
Discover Brand Assessment   What marketing communications tools are you going to use to implement your branding strategy? Copyright © 2008 Pearson Education Canada
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Brand Discover Assessment   Bio   Podcasts   Resume   Publications   Letter   Photos   Personal website   FB   Blog   LI   Videos   Twitter   Portfolio   Newsletter   Public speaking   Special events Copyright © 2008 Pearson Education Canada
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Principles of Marketing, Seventh Canadian Edition
Brand Discover Assessment   Describe your packaging? Copyright © 2008 Pearson Education Canada
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Brand goals   What are the goals for your brand?   Short term   6 months?   1 year?   Long term goal   5 years?   15 years? Copyright © 2008 Pearson Education Canada
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Principles of Marketing, Seventh Canadian Edition
Personal Branding Strategies   Identify 3 strategies to build your personal brand   Identify 2 tactics for each strategy Copyright © 2008 Pearson Education Canada
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Successful Personal Branding Campaigns… require   Preparation   Confidence   Passion   Follow-­‐up Copyright © 2008 Pearson Education Canada
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