Download Leaflet Marketing Supply Chain Management

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project

Document related concepts

Marketing communications wikipedia , lookup

Multi-level marketing wikipedia , lookup

Marketing research wikipedia , lookup

Guerrilla marketing wikipedia , lookup

Youth marketing wikipedia , lookup

Marketing strategy wikipedia , lookup

Viral marketing wikipedia , lookup

Marketing channel wikipedia , lookup

Marketing plan wikipedia , lookup

Marketing wikipedia , lookup

Multicultural marketing wikipedia , lookup

Direct marketing wikipedia , lookup

Integrated marketing communications wikipedia , lookup

Green marketing wikipedia , lookup

Advertising campaign wikipedia , lookup

Global marketing wikipedia , lookup

Street marketing wikipedia , lookup

Digital marketing wikipedia , lookup

Marketing mix modeling wikipedia , lookup

Sensory branding wikipedia , lookup

Transcript
Business Solution
Marketing Supply Chain Management
01
Your advantages
Trust the leader in
marketing logistics!
Anybody can pack a package?! Perhaps. What about accompanying a product launch
in 150 countries? That’s a whole other story.
We ensure that marketing and after sales materials are available to clients: on time,
worldwide. Whether physical or digital. Clients appreciate our standards especially
when things get complicated, e.g. when dealing with short-term packaging, largescale cross-docking operations and high-circulation distribution campaigns with little
lead-in time.
As a leader in marketing logistics, we having been surmounting our clients’ logistical
challenges since 1967.
Scalable solutions.
Thanks to our modular solution concept,
you can take advantage of proven processes and services that we can individually
expand as needed.
Strong on every channel.
Our unique CIM approach can add value
along the entire value chain of your marketing materials: from creation to procurement and distribution.
Our services at a glance
Digital Competence.
We help you digitize your processes and
take care of all of your marketing and
client care needs behind the scenes.
Campaigns & Event Services
Marketing Procurement Management
POS Profiling
Digital Transformation Consulting
Customer Service
Value-added Services
1
Us for you
Our service portfolio
Campaigns & Event Service
3,000,000
deliveries to 160 countries.
Constantly providing actionable solutions requires a high degree of agility.
The combination of intelligent volume disposition, our own resources and
our knowledgeable staff ensures that your campaigns and events go off
without a hitch. We also guarantee the functionality of the hardware and
software you require and keep your IT components running smoothly. We
are so flexible that an entire setup can be changed overnight with our help.
Our end-2-end approach means you don’t need to worry about organizing
that trade fair; instead, you have more time to devote to your clients.
18,000
different points of sale we supplied weekly.
Marketing Procurement Management
150,000
different marketing materials and forms of
client media.
400
years of client relationships across all
business solutions.
There are 15,000 potential suppliers in marketing procurement in Germany;
in Europe, as many as 80,000. So why do 60% of companies still source
within a radius of 50 km? Wouldn’t it be to their advantage to have the
procurement knowledge of market-leading companies at their fingertips?
As a market leader in marketing logistics, we are fully updated on the 1,000
top suppliers of our "blue chip" clients on a daily basis. Our unique best-inclass approach builds on precisely this knowledge and generates an average
savings of 25%. There’s even more in your budget than you think!
Digital Transformation Consulting
Digital communication channels are dynamic and thus the demands on
physical media change at an equally fast pace. Regardless of whether
communication channels are digital or physical, the information should
always be the same. Our media-neutral preparation of your product-related
information offers you a seamless combination of print and digital media.
Our flexible print-on-demand solutions reduce expenses for misprints and
individually respond to your clients to create an optimal client experience.
2
Our performance
promise
POS Profiling
Heterogeneous distribution networks and evolved structures in retail turn volume
planning for marketing campaigns into a challenge. We use databased profiling of
marketing-relevant information per retail outlet (shop window size, sales transactions, etc.) to proactively support your operations. Our point-of-sale (POS) profiling
approach minimizes inefficient over-supply to the POS and thereby also the total
cost.
Partnership
We go the extra distance and think in
terms of solutions and not in terms of
problems.
Value-Added Service
Your glossy brochure has a smudged dealer stamp on it? How did that happen! Our
aim is also to improve or rectify the highest quality marketing materials on-demand.
Besides printing catalogs and individual outer packages, we take care of the labeling
and re-labeling of your merchandise, among other aspects. Continual quality control
of incoming and outgoing goods is a matter of course for us. Our agile process model
provides you with short-term personal communications along the picking line. Take
advantage of additional savings potential by intelligent integration of value-added
services in the logistics process.
Complete Transparency
We provide information relevant to your
decision-making processes and make all
of the data available on request with our
reporting toolkit.
Proactivity
We advise you proactively on how to optimize your processes and drive innovation.
Customer Service
Do you want a problem solver and complexity manager at your side?
We are real "connoisseurs" when it comes to coordinating deadlines, regulating
bottlenecks or optimizing packaging processes during international product launches. Based on your master data in SAP, we make sure your marketing and aftersales
materials are available to your clients at all times. Our reporting toolkit enables us to
guarantee maximum transparency in a fluidly agile process model. That means we
can respond to changes and offer solutions very quickly.
3
02
About Us
The arvato division Corporate Information Management - arvato SCM Solutions offers a unique business model. We create, manage, translate, procure and distribute
product-related information, goods and services across all channels from a single source.
In addition to complex information and marketing logistics services, our strength is the
development of integrated and customized solutions. We combine a wide range of services and information technologies efficiently and individually. Our full-service approach
allows a high degree of consistency in your product-related information throughout the
entire product lifecycle.
arvato SCM Solutions is a part of arvato AG. arvato AG is a leading international technology provider that lives and breathes digital technology. More than 70,000 employees
design and implement innovative and integrated solutions tailored to various business
processes across complex service chains for business clients around the world. arvato is a
wholly subsidiary of Bertelsmann SE & Co. KGaA. For more information, visit
www.scm.arvato.com
Your Personal Contact
Ken Taylor
Director Sales
Corporate Information Management –
arvato SCM Solutions
Gottlieb-Daimler-Straße 1
33428 Harsewinkel | Germany
Phone: +49 (5241) 80-88828
E-mail: [email protected]
www.scm.arvato.com
4