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MGT 321
Motivation Concepts
Why is motivation important for OB?
• A recent Towers Perrin survey of a global workforce
revealed 56 % of the employees surveyed in India were
disengaged from their work as compared to the global
average of 24%
• Only 7% of Indian employees were highly engaged as
compared to global average of 14 %
• In another study, workers reported wasting roughly 2
hours per day, not counting lunch and scheduled
breaks (usually Internet surfing and talking with coworkers)
What is Motivation?
• Motivation are the processes that account for an individual’s
intensity, direction, and persistence of effort toward attaining
a goal
• Intensity describes how hard a person tries; high intensity is
unlikely to lead to favorable job performance outcomes
unless the effort is channeled in a direction that benefits the
organization; motivation has a persistence dimension. This
measures how long a person can maintain effort
• The level of motivation varies both between individuals and
within individuals at different times
Early Theories of Motivation
•
•
•
•
Hierarchy of Needs Theory
Theory X and Theory Y
Two-Factor Theory
McClelland’s Theory of Needs
– Four theories of employee motivation formulated
during the 1950s, although now of questionable
validity, are probably still the best known.
– Practicing managers still use them and their
terminology
Hierarchy of Needs Theory
(Abraham Maslow)
1. Physiological - Includes hunger, thirst, shelter,
sex, and other bodily needs
2. Safety - Security and protection from physical
and emotional harm
3. Social - Affection, belongingness, acceptance,
and friendship
4. Esteem - Internal factors such as self-respect,
autonomy and achievement, and external
factors such as status, recognition, and
attention
5. Self-actualization - Drive to become what we
are capable of becoming; includes growth,
achieving our potential, and self-fulfillment
Lower order
needs;
satisfied
externally
Higher order
needs,
satisfied
internally
Hierarchy of Needs Theory
(Abraham Maslow)
• According to Maslow, unsatisfied needs motivate
and the needs are satisfied sequentially;
• Cultures can play a role in setting up hierarchies –
(for example, Japan - high in uncertainty
avoidance – safety needs would probably be in
top)
• Wide recognition, logical, easy to understand; but
research do not validate this theory
Lacks empirical support
Theory X and Theory Y
(Douglas McGregor)
Theory X
Theory Y
(Negative view of human beings)
(Positive view of human beings)
• According to Theory X,
managers believe
employees inherently dislike
work and must therefore be
directed or even coerced
into performing it
• According to Theory Y,
managers assume employees
can view work as being as
natural as rest or play, and
therefore the average person
can learn to accept, and even
seek, responsibility
• McGregor believed in this
assumption and suggested
participatory management
style which leads to more
motivated employees
Lacks empirical support
Two-Factor Theory / Motivation-Hygiene Theory
(Frederick Herzberg)
Two-Factor Theory / Motivation-Hygiene Theory
(Frederick Herzberg)
• According to Herzberg, the factors that lead to job
satisfaction are separate and distinct from those that
lead to job dissatisfaction.
• Managers who seek to eliminate factors that can create
job dissatisfaction may bring about peace, but not
necessarily motivation. They will be placating rather
than motivating their workers.
• Herzberg proposed a dual continuum: The opposite of
“satisfaction” is “no satisfaction,” and the opposite of
“dissatisfaction” is “no dissatisfaction.”
Two-Factor Theory / Motivation-Hygiene Theory
(Frederick Herzberg)
Two-Factor Theory / Motivation-Hygiene Theory
(Frederick Herzberg)
Hygiene factors
(Extrinsic factors)________________
Dissatisfaction
quality of supervision, pay, company
policies, physical working conditions,
relationships with others, and job
security
If adequate
Lead to
No Dissatisfaction
Motivating factors
(Intrinsic factors)________________
No satisfaction
work itself or outcomes directly derived
from it, such as promotional opportunities,
personal growth opportunities, recognition,
responsibility, and achievement
If adequate
Lead to
Satisfaction
McClelland’s Theory of Needs
(David McClelland & His Associates)
• Need for achievement (nAch) is the drive to
excel, to achieve in relation to a set of
standards
• Need for power (nPow) is the need to make
others behave in a way they would not have
otherwise
• Need for affiliation (nAff) is the desire for
friendly and close interpersonal relationships.
McClelland’s Theory of Needs
(David McClelland & His Associates)
• When jobs have a high degree of personal responsibility and
feedback and an intermediate degree of risk, high achievers are
strongly motivated
• They are successful in entrepreneurial activities such as running
their own businesses and managing self-contained units within
large organizations
• A high need to achieve does not necessarily make someone a good
manager, especially in large organizations
• People with a high achievement need are interested in how well
they do personally, and not in influencing others to do well.
McClelland’s Theory of Needs
(David McClelland & His Associates)
• Needs for affiliation and power tend to be closely
related to managerial success. The best managers are
high in their need for power and low in their need for
affiliation
• Among the early theories of motivation, McClelland’s
has had the best research support.
• Unfortunately, it has less practical effect than the
others. Because McClelland argued that the three
needs are subconscious—we may rank high on them
but not know it—measuring them is not easy.
Contemporary Theories of Motivation
• Self-Determination Theory
– Cognitive Evaluation Theory
• Job Engagement
• Goal-Setting Theory
• Self-Efficacy Theory
– Social Learning Theory
• Reinforcement Theory
– Operant Conditioning Theory
• Equity Theory
– Organizational Justice
• Expectancy Theory
Self-Determination Theory
• Predictions
— People prefer to feel they have control over their actions
— In addition to being driven by a need for autonomy, people seek
ways to achieve competence and positive connections to others
• Findings
– So, anything that makes a previously enjoyed task feel
more like an obligation than a freely chosen activity will
weaken motivation
• Practical Implications
– When organizations use extrinsic rewards as payoffs for
superior performance, employees feel they are doing a
good job less because of their own intrinsic desire to
excel than because that’s what the organization wants
Self –Determination Theory
• Practical Implications (Continued)
– Rewards should try to enhance intrinsic interest in the
task; rewards should not be coercive
– For individuals, it means choose your job for reasons other
than extrinsic rewards such as money, status, image
– For organizations, it means managers should provide
intrinsic as well as extrinsic incentives
– They need to make the work interesting, provide
recognition, and support employee growth and
development
Cognitive Evaluation Theory
• Much research on self-determination theory in
OB has focused on cognitive evaluation theory
• Predictions:
– Extrinsic rewards will reduce intrinsic interest in a task
• Practical Implications:
– When people are paid for work, it feels less like
something they want to do and more like something
they have to do
Job Engagement
• Predictions: Something deeper than liking a job or
finding it interesting drives performance
• Findings: Job engagement is positively linked to work
outcomes
• Practical Implications: There are far more engaged
employees in highly successful than in average
organizations, and groups with more engaged
employees have higher levels of productivity, fewer
safety incidents, and lower turnover
Job Engagement
• Factors affecting job engagement – Employees’ belief
about meaningfulness in the job, job characteristics,
access to sufficient resources to work effectively, match
between the individual’s values and those of the
organization, leadership behaviors
• Criticisms – Similar to other job attitudes like job
satisfaction
• Dark side of Job Engagement: Employees who are too
engaged may not have a proper work life balance
Goal-Setting Theory
• Predictions: Intentions to work toward a goal are a major source
of work motivation
• Findings:
– Specific goals produce a higher level of output than the generalized
goal “do your best.”
– Difficult goals, when accepted, result in higher performance than do
easy goals
– Feedback leads to higher performance than does non-feedback
• Practical Implications: Most researchers do agree that goals are
powerful in shaping behavior. Managers should make sure they are
actually aligned with the company’s objectives
Goal-Setting Theory
• Why are people motivated by difficult goals?
–
–
–
–
Challenging goals get our attention
Difficult goals energize us
People persist to attain difficult goals
Difficult goals allow us to formulate new strategies
• Why does feedback motivate people?
– Feedback identify discrepancies between planned and actual activities
• Can goals be too effective?
– Goals can make employees focus on single standards and exclude
changing conditions – for example, narrow focus on increasing share
price
Self – Efficacy Theory
• Self-efficacy (also known as social cognitive theory or
social learning theory ) refers to an individual’s belief
that he or she is capable of performing a task
• Predictions- Self-efficacy positively affects the ability to
succeed
• Findings - The higher your self-efficacy, the more
confidence you have in your ability to succeed. So, in
difficult situations, people with low self-efficacy are
more likely to lessen their effort or give up altogether,
while those with high self-efficacy will continue to try
Self – Efficacy Theory
• Practical Implications – Managers can influence
self-efficacy by combining insights from goal
setting theory and self-efficacy theory
• Employees whose manager sets difficult goals for
them will have a higher level of self-efficacy and
set higher goals for their own performance
• Setting difficult goals for people communicates
your confidence in them
Self – Efficacy Theory
• How can self – efficacy be increased? (Sources of self
– efficacy)
– Enactive Mastery: gaining experience in the job
– Vicarious modeling: seeing someone else to do the job
– Verbal Persuasion: someone tells you that you have
necessary skills to do the job
– Arousal: Being energized about a job can increase selfefficacy
• OB Implications of Self – Efficacy Theory: To apply
sources of self-efficacy to motivate employees
Social Learning Theory
• Social Learning in organizations - Social learning
occurs when people observe the behaviors of others,
recognize their consequences, and alter their own
behavior as a result
• Social learning theory suggests that individual behavior
is determined by a person’s cognitions and social
environment.
• More specifically, people are presumed to learn
behaviors and attitudes at least partly in response to
what others expect of them
Reinforcement Theory
• Reinforcement theorists see behavior as environmentally caused. You
need not be concerned, they would argue, with internal cognitive
events
• Operant Conditioning Theory - People learn to behave to get
something they want or to avoid something they don’t want
• Creating pleasing consequences to follow specific forms of behavior
would increase the frequency of that behavior
• Rewards are most effective if they immediately follow the desired
response; and that behavior that is not rewarded, or is punished, is
less likely to be repeated
Reinforcement Theory
• The consequences of behavior are called
reinforcement
• There are four basic forms of reinforcements –
– Positive reinforcement: is a reward or other desirable
consequence that follows behavior
– Negative reinforcement or avoidance: is the opportunity
to avoid or escape from an unpleasant circumstance after
exhibiting behavior
– Extinction: decreases the frequency of behavior by
eliminating a reward
– Punishment is an unpleasant, or aversive, consequence
that results from behavior
Equity Theory
• Predictions: Equity plays a role in motivation
• Findings: Employees perceive what they get from
a job situation (salary levels, raises, recognition)
in relationship to what they put into it (effort,
experience, education, competence), and then
they compare their outcome–input ratio with
that of relevant others
Equity Theory
• The referent an employee selects adds to the
complexity of equity theory
• Self–inside: An employee’s experiences in a different
position inside the employee’s current organization.
• Self–outside: An employee’s experiences in a
situation or position outside the employee’s current
organization.
• Other–inside: Another individual or group of
individuals inside the employee’s organization
• Other–outside: Another individual or group of
individuals outside the employee’s organization
Organizational Justice
Organizational Justice
• Practical Implications
• Distributive justice is most strongly related to
organizational commitment and satisfaction with
outcomes such as pay.
• Procedural justice relates most strongly to job
satisfaction, employee trust, withdrawal from the
organization, job performance, and citizenship
behaviors.
• There is less evidence about interactional justice
Organizational Justice
• Practical Implications (continues)
– Meta-analytic evidence shows individuals in both
individualistic and collectivistic cultures prefer an
equitable distribution of rewards (the most effective
workers get paid the most) over an equal division
(everyone gets paid the same regardless of
performance)
– Across nations, the same basic principles of
procedural justice are respected, and workers around
the world prefer rewards based on performance and
skills over rewards based on seniority
Expectancy Theory
• One of the most widely accepted explanations of
motivation is Victor Vroom’s expectancy theory
• Predictions: Expectancy theory argues that the
strength of our tendency to act a certain way
depends on the strength of our expectation of a
given outcome and its attractiveness
• The theory focuses on three relationships –
– Effort-performance relationship
– Performance-reward relationship
– Rewards-personal goals relationship
Expectancy Theory
• Effort–performance relationship: The probability perceived by the
individual that exerting a given amount of effort will lead to performance
– If I give a maximum effort, will it be recognized in my performance appraisal?
• Performance–reward relationship: The degree to which the individual
believes performing at a particular level will lead to the attainment of a
desired outcome
– If I get a good performance appraisal, will it lead to organizational rewards?
• Rewards–personal goals relationship: The degree to which organizational
rewards satisfy an individual’s personal goals or needs and the
attractiveness of those potential rewards for the individual.
– If I’m rewarded, are the rewards attractive to me?