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Courses in English Catalogue Academic Year 2015 OD COURSES SANTIAGO IDEAS, CONCEPTION TO ENGAGEMENT Some ideas change the world. Some ideas disrupt entire industries. Other ideas simply make life better, easier and more convenient. On the other hand, some ideas are just plain bad and go nowhere. But even some of the greatest ideas never see the light of day. Like their bad-idea counterparts they are killed too early or are lost in the process of communication. This course will introduce students to the importance of creativity and innovation in today’s society and provide them with hands-on tools to unleash their creative genius. In addition, this course offers practical communication strategies to help ideas survive pass conception and to have real impact. Based in “The Tipping Point” and “Made to Stick,” students will learn what constitutes a “sticky” idea and how to make their ideas, products or strategies stand out from the noise and influence the way people act. Finally, in this course students will learn performance tips to more powerfully present and convey their ideas. CHILEAN CULTURE The course “Chilean Culture” has the intention to help students explore different cultural and historical issues in order to gain a better understanding of concepts and dynamics that make Chilean society and culture function. It also remarks different geographical/ social features to convey the greatness of unique aspects of the country. In order to achieve this goal, the course is structured in three units: Everyday life & customs; Historical events & business; Archeology, Art & People’s expression. Students will be encouraged to participate in class, to read, to research, to view documentaries / films and to discuss selected material dealing with past and current topics, attitudes and perceptions prevalent in some parts of the country. Students will be encouraged to build and express a personal well-documented opinion on the subject matter. ART AND MEDIA UNDER EUROPEAN REGIMES This course aims to study totalitarian regimes in Europe during the first half of the 20th Century (Hitler in Germany, Stalin in the Soviet Union, and Mussolini in Italy) through the examination of art and media in order to discover their methods of maintaining power. The course will attempt to answer the following questions: What are the characteristics of totalitarian regimes, including art and media in such regimes? And how did totalitarian regimes use art and media to promote ideas of the state and to manipulate the general population? The course allows students from different areas of study to learn about dictatorships/totalitarian systems of government and their effect of society, culture, and the arts. By examining this era of history, students will learn how to think critically about visual and audio stimuli that is received today or at other times in history. In addition, students will learn to analyze visual and audio sources of information, which is an important skill for projects and research in most disciplines. GLOBALIZATION AND ITS IMPACT This course is designed to help prepare students for thinking globally. The aim of this course is to provide students with an opportunity to discuss diverse theories and practices of globalization. The course considers the theoretical and practical sources that underpin various contemporary debates on globalization, for example, free trade versus fair trade, democracy versus capitalism, technological revolution versus ecological risk, the state versus civil society and national liberation versus cosmopolitanism. Not only will this course demonstrate the global dimensions of several crucial contemporary issues, including the problem of global conflict, the global environment, and health and population concerns, it also will underline the necessity of an interdisciplinary approach to understanding these issues. Scientific questions have political, social, economic, and ethical dimensions. Similarly, economic matters are inextricably linked with their cultural, psychological, political, technological, geopolitical, and moral aspects. The concerns of what can be called the global challenge demonstrate the relational thinking students will be called upon to exercise in other academic contexts, and throughout the rest of their personal and professional lives. Ultimately the course will facilitate students to develop their own vision of globalization. TECH VENTURES This is full hands-on course designed to develop a student’s ability to find, evaluate, and develop raw technical ideas into commercially viable product concepts, and build those concepts into business propositions. Among other educational and outreach initiatives, this course gives students a broader approach to different domains of entrepreneurship and innovation: 1) Technological, 2) Intrapreneurship and 3) Entrepreneurship as a driver for social change. This course focuses on strategies and techniques for evaluating technologies for commercial viability and preparing technologies for commercialization. In undertaking the course, we expect students to accrue knowledge and skills necessary for technology-based commercialization. While the course is focused towards venture-funded startups, the pedagogy is sufficiently general that the knowledge and skills are also directly applicable to commercialization within a corporate environment. COMMUNICATIONS FOR A SUCCESFUL ORGANIZATION Communications are an integral part of organizational activity. The goal of this course is to help students learn why communication is essential for organizations and how individuals can become more effective organizational communicators. The course will introduce the students to the principles of communications and how they work in a corporate or organizational environment. By means of interactive and participative classes and projects the students will learn how to identify specific audiences and elaborate coherent messages for each, use media and technology in organizational communication, and deal with conflicts and crises effectively by using different types of communicational strategies. OD COURSES CONCEPCIÓN CULTURAL BUSINESS STUDIES This course provides an introduction to the variety of ways in which business is conducted throughout the world. It will provide a foundation in cultural and political aspects of business, which tend to be intertwined in international business. The students will study various introductions to and comparisons of the distinctive characteristics of businesses across the world and the business environments within which they operate. Students will analyze the challenges confronting the managers of corporations doing business in other economies and competing against their rivals. OUR WORLD, THE TRAVELER’S JUNGLE This course introduces the social and cultural lives in the world in the present and past by an intensive examination of the patterns of everyday life. This class´s studies involve an in-depth look at the world’s cultures and hot topics. The study of each of these themes will focus upon historical and present-day cultures and geography, social organizations, attitude on education, religious beliefs and institutions, economic life, political trends, and the intellectual and artistic accomplishments of men and women around the world. GLOBAL COMMUNICATION To succeed in this world, global communications professionals must be able to understand cultures different from their own, tailor their strategy market by market and use the promise of nontraditional digital communications to solve a communications challenge. This course will introduce students to the basic elements of global communications by focusing on 6 key international markets in a revolving class format where students work on a real client project from a different global region each week. Actively using tools like blogs, wikis, online social networks and online video, students will create a digital communications strategy for a new client each week. CONCEPCIÓN BEFORE AND AFTER THE GREAT EARTHQUAKES This course is aimed at relating one of those characteristics that, unfortunately, have mostly stood out in Chile’s history and especially in the Southern regions of the country, such as earthquakes, with the architectonic / cultural context before and after these events took place. This outline is mainly introduced with regards to those earthquakes that have hit the Concepción Metropolitan Area during the Twentieth, as well as early Twenty First Centuries. In addition to describing what actually happened in those natural events, the course is also focused on cultural and technical changes, from both the architectonic and construction point of view, that followed such natural disasters. BUSINESS COURSES SANTIAGO BUSINESS STRATEGY The objective of this course is to deliver the appropriate knowledge on the process of strategic management, i.e. how the process and implementation of strategic management unfolds within companies. Concretely, we will center our attention on three major topics. In this course we will analyze and discuss real life time cases that provide us different contexts for applying the concepts learned. Any concept, theory or model that you may have learned in other courses is relevant, in so far as it helps you to understand the organization and its competitive environment better. Thus, an important objective in this course is to help you develop strategic thinking, as well as to learn to appreciate the tools and techniques available, understand the contexts and in the final analysis learn how to apply creative solutions to complex situations. INTERNATIONAL BUSINESS The general purpose of this course is to understand that contemporary environments in business are more competitive and global; they are accelerated and depend of an intensive knowledge of these environments. The use of effective human capital is critical to succeed and survive a company. In this course the students will learn the theoretical underground of international business as well as practical topics to planning and executing strategies to create an organization that wants to face the globalization. The main purpose of this course is to analyze the basic components and variables that explain the complete scope of international business: economics, finance and marketing issues are relevant at this point. NEGOTIATION AND DEAL MAKING Negotiation skills are developed through life-cycle learning and practicing. During this course we will jointly explore how to help ourselves and others deal with conflict, solve problems, make deals, and preserve relationships, we will look for and build on areas of agreement rather than following the natural tendency to focus on areas of conflict, harmonizing our lives as human beings and enhancing our value as professionals. Therefore it’s expected that students recognize key elements for the design, development and implementation of negotiation’s process through analysis of specific case study’s. The student should be able to identify the primary and collateral topics of negotiation process, positions and interests involved; develop a range of possible solutions and design the process of negotiation, reaching the outcome through real-life simulation process. SOCIAL ENTREPRENEURSHIP Social entrepreneurship is a rapidly developing business field in which leaders design, grow, and lead mission-driven enterprises. These enterprises aim to build innovative solutions to issues such as education, healthcare, and unemployment. These topics are complex, and often there is not a single right answer. The course will begin with an overview of how entrepreneurs, investors, philanthropists, foundations, and consulting firms have built and defined the field of social entrepreneurship. Next, students will examine their own backgrounds and experiences from a social entrepreneurship perspective. Then, we will study the essentials of design thinking and the business model canvas, and examine case studies through this lens. For the course's final project, students will work together in groups to design new social enterprises. This course will be entirely in English. INTRODUCTION TO START UP & ENTREPRENEURSHIP This course seeks to give a deeper understanding on what are the steps and mechanics many Startups and Entrepreneurs come to use in order to launch their projects. Thru case-studies, tools, methodology for business development, critical thinking, class interviews and real entrepreneurship experience we will have a clearer view on how and maybe why projects make it, or crash and burn. We will go a little into how globalization, connectivity and disruptive startups have changed the status quo of the world. How culture still has a huge weight on technology, innovation and development. And what may be the next big game changers. CREATIVITY AND INNOVATION MANAGEMENT We can predict success depending on how well we adapt to and take advantage of change. So how do we adapt well and fast? Einstein had an answer: “you can’t solve a problem with the same mindset that created it”. Therefore we need to reconnect our complete brain and start wakening up the natural creativity that lies inside us. In this course we will also learn new tools to rethink business models in order to match people real needs, understanding that human centered design is the best chance to succeed in the marketplace. In the age of community and engagement, Innovation requires and holistic outlook and for that the ability to work in a multidisciplinary and collaborative way has never been more crucial. Key learnings: wakening up creativity, human centered design, holistic outlook, teamwork, and collective intelligence. ORGANIZATIONAL DEVELOPMENT In today’s world, it is impossible for any organization – no matter how big or small – to stay still. This course is designed to provide students with a variety of perspectives on Organizational Development which students will apply in group work, individual projects, and class discussions, in order to develop a better understanding of the theoretical models they have been presented, as well as in order to analyze the organizations that they research. By the end of this course the students will be able to use their knowledge of the burdens, challenges, techniques, and successes of developing and changing organizations as future managers and consultants. MARKETING II This course seeks to provide an understanding of the two major activities related to marketing strategy; the first involves selecting the target market and achieving the desired positioning; the second major activity involves specifying the tactical components of any marketing plan: the marketing mix or 4 P’s (product, pricing, place/channels and promotion). Therefore, a significant part of this course will be devoted to analyze in-depth the 4 P’s concepts and their strategic implications in order to facilitate the student’s future decision making. To the extent possible, additional areas of emphasis in the course will include concepts such as differentiation, customer value, branding, and understanding issues related to consumer behavior and customer analysis. The course will emphasize both theoretical and practical elements. A number of approaches will be used to provide the student with multiple ways to learn and apply the course material. These include case readings, class discussions, in-class exercises, guest lectures and a team project. GLOBAL MARKETING International Marketing focuses on the challenges as well as opportunities of marketing new and existing products in the global marketplace. Marketing techniques employed in the home country may also be applied internationally, but they need to be modified in order to fit the specific needs of international business. Accordingly, allowance has to be made for the different cultural, economic, technological, political and legal environments in each country, and the impact these factors will have on the marketing process, ranging from marketing research to promotional campaigns, the understanding of cross-cultural diversity is important in this respect. This unit has been structured to follow the marketing activities of a business from the original decision to internationalize through to the planning and implementation stages of marketing internationally. In this unit, the various marketing concepts, such as product development distribution networks, pricing and promotional methods, are taken into consideration from a cross cultural perspective. Key variations from home-country marketing are highlighted, and strategies that an international marketer can adopt are examined. The primary objective of this unit is to enable you to face successfully the challenges and exploit the opportunities of marketing in the increasingly complex global marketplace. INTRODUCTION TO CROWDFUNDING This course will expose the student to a subject that has been systematically talked-about in the entrepreneurial, governmental and academic circles of Europe and USA during the past three years. Crowdfunding has been championed as the main financial innovation of the last decades, and therefore students will immerse into concepts that will enable them to participate in the global conversation. Some of the questions that are expected to be answered by the end of the course are: What is crowdfunding? What market challenge does crowdfunding solve? How can I benefit from it? How is Chile involved? Will crowdfunding survive, and how? ENTREPRENEURSHIP AND LEADERSHIP The Entrepreneurship and Leadership hallmark course’s main purpose is to acquire knowledge from practical experience, contributing to the development of abilities oriented to make use of the enterprising spirit and to analyze how entrepreneurs act as leaders in their field. Students are expected to use their creativity for solving different problems and to find opportunities under the entrepreneurship’s concepts. PRINCIPLES OF ECONOMICS This course allow students to understand the Basic Concepts of economics and its applications to the real World. These concepts should prepare students to analyze real or fictitious economic problems and make solutions. These concepts should also be crucial to understand other course materials and their interactions with real Business problems. This course is taught in the Bachelors cycle and is a pre requisite for Economics 2 Conceptual level: - Understand Basic economic concepts, master economic language and its relevance to understand the functioning of a modern economy. - Analyze and describe the nature of the economic problem at different levels of organizations. - Value the concepts as a tool to understand the other professional courses. MANAGEMENT CONSULTING This course prepares students with a comprehensive introduction to effective management principles and conducts. It not only aims at providing students with an introduction to contemporary management concepts and skills, it also encourages students to put these concepts and skills into practice. Through the course, students are expected to improve their skills to manage their study and personal lives. In addition, they will be equipped with management competence and understanding of managerial ethics for their future career. It also prepares students on how to handle change and how to innovate and act entrepreneurially. The course aims to provide students with an understanding of change and entrepreneurship within organizations, and to develop an active approach in dealing with external and internal changes as well as in seizing entrepreneurial opportunities. INTRODUCTION TO BUSINESS The main objective of this course is to introduce the students to the language and main dilemmas of managing a business. The idea is to discover and get an overview of the managerial dilemmas that are happening every day in the “real world”. The main dilemmas that we will work during this course are: How companies compete in the market. To compare two companies that compete in the same industry Find out how the differentiate each other and makes them unique. How they innovate in this market To know or find out the tools that makes the firm a well-known brand. The whole intention of this course is have a sharing experience in order to get brief review of the concepts already learned but with a practical application and a deep analysis of the main dilemmas that would be part of a constant learning for everyone. BUSINESS COURSES CONCEPCIÓN INTERNATIONAL MARKETING International Marketing focuses on the challenges as well as opportunities of marketing new and existing products in the global marketplace. Marketing techniques employed in the home country may also be applied internationally, but they need to be modified in order to fit the specific needs of international business. Accordingly, allowance has to be made for the different cultural, economic, technological, political and legal environments in each country, and the impact these factors will have on the marketing process, ranging from marketing research to promotional campaigns, the understanding of cross-cultural diversity is important in this respect. This unit has been structured to follow the marketing activities of a business from the original decision to internationalize through to the planning and implementation stages of marketing internationally. In this unit, the various marketing concepts, such as product development distribution networks, pricing and promotional methods, are taken into consideration from a cross cultural perspective. Key variations from home-country marketing are highlighted, and strategies that an international marketer can adopt are examined. The primary objective of this unit is to enable you to face successfully the challenges and exploit the opportunities of marketing in the increasingly complex global marketplace. GLOBAL ENTREPRENEURSHIP Global Entrepreneurship has great importance for accelerating economic growth. It promotes capital formation and creates wealth. It is the process of exploring the opportunities in the Local market place and arranging resources required to exploit these opportunities for long term gain in Global markets. It involves planning, organizing detecting opportunities and assumption of specific roles to achieve particular goals, it implies taking risks to make utmost earnings. Regarding all these characteristics it can be described as a creative and innovative process that has to be always adapting in response to the Globalized environment. Technologies play a fundamental role in achieving success in the described sceneries. They help the global entrepreneur to become more efficient and competitive, by giving him the tools to be informed, interconnected, owner of a particular identity and to interact and respond faster to the changes of the Globalized environment. E-BUSINESS MARKETING MANAGEMENT Introduction to e-business and its enabling technologies including email, EDI, EFT, bar-coding, electronic catalogues, smart cards and CALS. Associated electronic processes and systems including on-line business, the Internet and World Wide Web (WWW). Other issues include international standards, ethics, privacy, accounting, legal and security issues; the impact on the workplace; corporate, national And global information infrastructures; aligning information technology to business strategy; electronic marketing worldwide; internationalization, government policies, strategies and leadership. This course examines the fundamental principles associated with the strategic adoption, implementation, use and evaluation of internet in organisations. It discusses the theories and principles which govern the strategic adoption of the internet to create and sustain value competitiveness. The course will involve lectures, readings, cases and discussions. These components embrace topics including digital firms; Electronic business; Mobile commerce; Web 2.0; the internet and social entrepreneurship and the new age of the pro-sumer (proactive consumer or producer-consumer) MARKETING II This course seeks to provide an understanding of the two major activities related to marketing strategy; the first involves selecting the target market and achieving the desired positioning; the second major activity involves specifying the tactical components of any marketing plan: the marketing mix or 4 P’s (product, pricing, place/channels and promotion). Therefore, a significant part of this course will be devoted to analyze in-depth the 4 P’s concepts and their strategic implications in order to facilitate the student’s future decision making. To the extent possible, additional areas of emphasis in the course will include concepts such as differentiation, customer value, branding, and understanding issues related to consumer behavior and customer analysis. The course will emphasize both theoretical and practical elements. A number of approaches will be used to provide the student with multiple ways to learn and apply the course material. These include case readings, class discussions, in-class exercises, guest lectures and a team project. ENGINEERING COURSES SANTIAGO SUSTAINABLE DEVELOPMENT IN INDUSTRY AND BUSINESS Around the world we are experiencing unprecedented stress upon our social, environmental and economic systems. This course aims to provide the students with an understanding of sustainable development as a response to the impacts of an increasingly industrialised world with a rising population. The importance of making the transition to a more sustainable society where material consumption and environmental impacts are reduced whilst quality of life remains unaffected will be made. We will examine what the role of the engineer is and what businesses can do to facilitate this transition. We will consider how sustainability can be measured and the use of life cycle assessment (LCA) will be introduced. The course will have a focus upon understanding the development of LCA, its uses, application and limitations. Once the principles of LCA have been taught and understood, particular case studies will be presented and analysed. These case studies will consider the use of LCA in various contemporary industrial and commercial scenarios with a focus on specific outcomes. These case studies will include heavy industry (mining and minerals), agriculture, energy generation, waste and wastewater treatment. The lectures will include discussion with the students as they begin to understand how to develop life cycle assessments and can provide opinions on each case study. Interaction between the students will be encouraged as the methods of measuring sustainability require a degree of judgement which will vary between student depending upon their experiences. COMMUNICATION COURSES SANTIAGO DIGITAL MARKETING The course “Digital Marketing” aims to present and analyze the role of digital marketing in the new media and delivering the tools necessary to understand and use Digital Marketing in today’s companies. The course objective is to discover the keys to this "new" marketing and how to take advantage of new technologies in an increasingly digital world, to do this we will review tools used in digital marketing for the definition and measurement of objectives as part of digital strategic planning. Students will be encouraged to participate in class, work with case studies and working in teams for the creation of Digital Marketing strategies.