Download Entrepreneurship Module 15 ECTS Entrepreneurship 3 Basics of

Entrepreneurship Module
15 ECTS
Entrepreneurship
3
Basics of Management
3
Marketing
3
Economic Analysis
5
Computer Models for Enterprise
Management
1
Entrepreneurship Lect. Marge Täks
The aim of the course is to give students the basic knowledge related to entrepreneurship: company form,
company policy in Estonia, developmental tendency, starting the business and analysis. The student who
has mastered this course knows the concept related to entrepreneurship, knows the development of an
entrepreneur.
Entrepreneurship,
forms
of
entrepreneurship,
entrepreneurs
and
enterprises.
Developmental tendency, company policy in Estonia. Starting a business, resource and financing.
Business plan and its principles. Analysis. Tax-system in Estonia.
Basics of Management Lect. Marge Täks
The aim of the course is to master the principles related to administrating. After completing the course
students have to be familiar with the basic principles of administration, and be able to use IT devices for
enterprise administration. The concept of organization and administration. The concept of administration
functions. Data bases.
Marketing Lect. Marge Täks
The aim of the course is to master marketing concepts as well as to understand the role of marketing
management and marketing process within the company. Student should be able to write, analyse,
control and manage strategic and tactical aspects of the marketing plan. After successful passing the
course a student knows:
• The role of marketing and sales and its impact to the company’s efficiency and revenues.
• Methods and tools to control and manage marketing processes.
• Is able to analyse and make improvement suggestions to company’s product/ service portfolio and able
to look for better solutions
• Is able to communicate with media and advertising agencies as well as media (press releases).
• Knows the importance of homepage structure as well as its actuality.
Economic Analysis Lect. Martin Toding
The course aims to provide an overview of economic theory, economic analysis and evaluation methods,
and financial and investment decisions. Students learn to manage the economic methodology for
analyzing financial reports, manage cash flow, information management. Methods of economic analysis.
Analysis of business activity. Financial analysis and planning. Business plan for the financial calculation.
Grounds management. Cost-volume-profit analysis. Budgeting and Investment Analysis.
Computer Models for Enterprise Management As. Prof. Andrei Mištšenko
Processes of modern enterprise management need a large amount of calculations. The researching of
various tools for automatization of calculations in MICROSOFT EXCEL environment is the main goal of
this learning course. Separately there are explored problems of searching of optimal solution for
enterprise management. This course also includes using of graphical applications.