Download Academic Year 2015

Courses in English Catalogue
Academic Year 2015
OD COURSES SANTIAGO
IDEAS, CONCEPTION TO ENGAGEMENT
Some ideas change the world. Some ideas disrupt entire industries. Other ideas simply make life
better, easier and more convenient. On the other hand, some ideas are just plain bad and go
nowhere. But even some of the greatest ideas never see the light of day. Like their bad-idea
counterparts they are killed too early or are lost in the process of communication.
This course will introduce students to the importance of creativity and innovation in today’s society
and provide them with hands-on tools to unleash their creative genius. In addition, this course offers
practical communication strategies to help ideas survive pass conception and to have real impact.
Based in “The Tipping Point” and “Made to Stick,” students will learn what constitutes a “sticky”
idea and how to make their ideas, products or strategies stand out from the noise and influence the
way people act. Finally, in this course students will learn performance tips to more powerfully
present and convey their ideas.
CHILEAN CULTURE
The course “Chilean Culture” has the intention to help students explore different cultural and
historical issues in order to gain a better understanding of concepts and dynamics that make Chilean
society and culture function. It also remarks different geographical/ social features to convey the
greatness of unique aspects of the country.
In order to achieve this goal, the course is structured in three units: Everyday life & customs;
Historical events & business; Archeology, Art & People’s expression. Students will be encouraged to
participate in class, to read, to research, to view documentaries / films and to discuss selected
material dealing with past and current topics, attitudes and perceptions prevalent in some parts of
the country. Students will be encouraged to build and express a personal well-documented opinion
on the subject matter.
ART AND MEDIA UNDER EUROPEAN REGIMES
This course aims to study totalitarian regimes in Europe during the first half of the 20th Century
(Hitler in Germany, Stalin in the Soviet Union, and Mussolini in Italy) through the examination of art
and media in order to discover their methods of maintaining power. The course will attempt to
answer the following questions: What are the characteristics of totalitarian regimes, including art
and media in such regimes? And how did totalitarian regimes use art and media to promote ideas
of the state and to manipulate the general population?
The course allows students from different areas of study to learn about dictatorships/totalitarian
systems of government and their effect of society, culture, and the arts. By examining this era of
history, students will learn how to think critically about visual and audio stimuli that is received
today or at other times in history. In addition, students will learn to analyze visual and audio sources
of information, which is an important skill for projects and research in most disciplines.
GLOBALIZATION AND ITS IMPACT
This course is designed to help prepare students for thinking globally. The aim of this course is to
provide students with an opportunity to discuss diverse theories and practices of globalization. The
course considers the theoretical and practical sources that underpin various contemporary debates
on globalization, for example, free trade versus fair trade, democracy versus capitalism,
technological revolution versus ecological risk, the state versus civil society and national liberation
versus cosmopolitanism.
Not only will this course demonstrate the global dimensions of several crucial contemporary issues,
including the problem of global conflict, the global environment, and health and population
concerns, it also will underline the necessity of an interdisciplinary approach to understanding these
issues. Scientific questions have political, social, economic, and ethical dimensions. Similarly,
economic matters are inextricably linked with their cultural, psychological, political, technological,
geopolitical, and moral aspects. The concerns of what can be called the global challenge
demonstrate the relational thinking students will be called upon to exercise in other academic
contexts, and throughout the rest of their personal and professional lives.
Ultimately the course will facilitate students to develop their own vision of globalization.
TECH VENTURES
This is full hands-on course designed to develop a student’s ability to find, evaluate, and develop
raw technical ideas into commercially viable product concepts, and build those concepts into
business propositions. Among other educational and outreach initiatives, this course gives students
a broader approach to different domains of entrepreneurship and innovation: 1) Technological, 2)
Intrapreneurship and 3) Entrepreneurship as a driver for social change.
This course focuses on strategies and techniques for evaluating technologies for commercial viability
and preparing technologies for commercialization. In undertaking the course, we expect students
to accrue knowledge and skills necessary for technology-based commercialization. While the course
is focused towards venture-funded startups, the pedagogy is sufficiently general that the knowledge
and skills are also directly applicable to commercialization within a corporate environment.
COMMUNICATIONS FOR A SUCCESFUL ORGANIZATION
Communications are an integral part of organizational activity. The goal of this course is to help
students learn why communication is essential for organizations and how individuals can become
more effective organizational communicators. The course will introduce the students to the
principles of communications and how they work in a corporate or organizational environment. By
means of interactive and participative classes and projects the students will learn how to identify
specific audiences and elaborate coherent messages for each, use media and technology in
organizational communication, and deal with conflicts and crises effectively by using different types
of communicational strategies.
OD COURSES CONCEPCIÓN
CULTURAL BUSINESS STUDIES
This course provides an introduction to the variety of ways in which business is conducted
throughout the world. It will provide a foundation in cultural and political aspects of business,
which tend to be intertwined in international business. The students will study various
introductions to and comparisons of the distinctive characteristics of businesses across the world
and the business environments within which they operate. Students will analyze the challenges
confronting the managers of corporations doing business in other economies and competing
against their rivals.
OUR WORLD, THE TRAVELER’S JUNGLE
This course introduces the social and cultural lives in the world in the present and past by an
intensive examination of the patterns of everyday life. This class´s studies involve an in-depth look
at the world’s cultures and hot topics. The study of each of these themes will focus upon historical
and present-day cultures and geography, social organizations, attitude on education, religious
beliefs and institutions, economic life, political trends, and the intellectual and artistic
accomplishments of men and women around the world.
GLOBAL COMMUNICATION
To succeed in this world, global communications professionals must be able to understand cultures
different from their own, tailor their strategy market by market and use the promise of nontraditional digital communications to solve a communications challenge. This course will introduce
students to the basic elements of global communications by focusing on 6 key international markets
in a revolving class format where students work on a real client project from a different global region
each week. Actively using tools like blogs, wikis, online social networks and online video, students
will create a digital communications strategy for a new client each week.
CONCEPCIÓN BEFORE AND AFTER THE GREAT EARTHQUAKES
This course is aimed at relating one of those characteristics that, unfortunately, have mostly stood
out in Chile’s history and especially in the Southern regions of the country, such as earthquakes,
with the architectonic / cultural context before and after these events took place. This outline is
mainly introduced with regards to those earthquakes that have hit the Concepción Metropolitan
Area during the Twentieth, as well as early Twenty First Centuries.
In addition to describing what actually happened in those natural events, the course is also focused
on cultural and technical changes, from both the architectonic and construction point of view, that
followed such natural disasters.
BUSINESS COURSES SANTIAGO
BUSINESS STRATEGY
The objective of this course is to deliver the appropriate knowledge on the process of strategic
management, i.e. how the process and implementation of strategic management unfolds within
companies. Concretely, we will center our attention on three major topics.
In this course we will analyze and discuss real life time cases that provide us different contexts for
applying the concepts learned. Any concept, theory or model that you may have learned in other
courses is relevant, in so far as it helps you to understand the organization and its competitive
environment better.
Thus, an important objective in this course is to help you develop strategic thinking, as well as to
learn to appreciate the tools and techniques available, understand the contexts and in the final
analysis learn how to apply creative solutions to complex situations.
INTERNATIONAL BUSINESS
The general purpose of this course is to understand that contemporary environments in business
are more competitive and global; they are accelerated and depend of an intensive knowledge of
these environments. The use of effective human capital is critical to succeed and survive a company.
In this course the students will learn the theoretical underground of international business as well
as practical topics to planning and executing strategies to create an organization that wants to face
the globalization. The main purpose of this course is to analyze the basic components and variables
that explain the complete scope of international business: economics, finance and marketing issues
are relevant at this point.
NEGOTIATION AND DEAL MAKING
Negotiation skills are developed through life-cycle learning and practicing. During this course we will
jointly explore how to help ourselves and others deal with conflict, solve problems, make deals, and
preserve relationships, we will look for and build on areas of agreement rather than following the
natural tendency to focus on areas of conflict, harmonizing our lives as human beings and enhancing
our value as professionals.
Therefore it’s expected that students recognize key elements for the design, development and
implementation of negotiation’s process through analysis of specific case study’s. The student
should be able to identify the primary and collateral topics of negotiation process, positions and
interests involved; develop a range of possible solutions and design the process of negotiation,
reaching the outcome through real-life simulation process.
SOCIAL ENTREPRENEURSHIP
Social entrepreneurship is a rapidly developing business field in which leaders design, grow, and
lead mission-driven enterprises. These enterprises aim to build innovative solutions to issues such
as education, healthcare, and unemployment. These topics are complex, and often there is not a
single right answer. The course will begin with an overview of how entrepreneurs, investors,
philanthropists, foundations, and consulting firms have built and defined the field of social
entrepreneurship. Next, students will examine their own backgrounds and experiences from a social
entrepreneurship perspective. Then, we will study the essentials of design thinking and the business
model canvas, and examine case studies through this lens. For the course's final project, students
will work together in groups to design new social enterprises. This course will be entirely in English.
INTRODUCTION TO START UP & ENTREPRENEURSHIP
This course seeks to give a deeper understanding on what are the steps and mechanics many
Startups and Entrepreneurs come to use in order to launch their projects.
Thru case-studies, tools, methodology for business development, critical thinking, class interviews
and real entrepreneurship experience we will have a clearer view on how and maybe why projects
make it, or crash and burn.
We will go a little into how globalization, connectivity and disruptive startups have changed the
status quo of the world. How culture still has a huge weight on technology, innovation and
development. And what may be the next big game changers.
CREATIVITY AND INNOVATION MANAGEMENT
We can predict success depending on how well we adapt to and take advantage of change. So how
do we adapt well and fast? Einstein had an answer: “you can’t solve a problem with the same
mindset that created it”. Therefore we need to reconnect our complete brain and start wakening
up the natural creativity that lies inside us. In this course we will also learn new tools to rethink
business models in order to match people real needs, understanding that human centered design is
the best chance to succeed in the marketplace. In the age of community and engagement,
Innovation requires and holistic outlook and for that the ability to work in a multidisciplinary and
collaborative way has never been more crucial.
Key learnings: wakening up creativity, human centered design, holistic outlook, teamwork, and
collective intelligence.
ORGANIZATIONAL DEVELOPMENT
In today’s world, it is impossible for any organization – no matter how big or small – to stay still. This
course is designed to provide students with a variety of perspectives on Organizational
Development which students will apply in group work, individual projects, and class discussions, in
order to develop a better understanding of the theoretical models they have been presented, as
well as in order to analyze the organizations that they research. By the end of this course the
students will be able to use their knowledge of the burdens, challenges, techniques, and successes
of developing and changing organizations as future managers and consultants.
MARKETING II
This course seeks to provide an understanding of the two major activities related to marketing
strategy; the first involves selecting the target market and achieving the desired positioning; the
second major activity involves specifying the tactical components of any marketing plan: the
marketing mix or 4 P’s (product, pricing, place/channels and promotion). Therefore, a significant
part of this course will be devoted to analyze in-depth the 4 P’s concepts and their strategic
implications in order to facilitate the student’s future decision making. To the extent possible,
additional areas of emphasis in the course will include concepts such as differentiation, customer
value, branding, and understanding issues related to consumer behavior and customer analysis. The
course will emphasize both theoretical and practical elements. A number of approaches will be used
to provide the student with multiple ways to learn and apply the course material. These include case
readings, class discussions, in-class exercises, guest lectures and a team project.
GLOBAL MARKETING
International Marketing focuses on the challenges as well as opportunities of marketing new and
existing products in the global marketplace. Marketing techniques employed in the home country
may also be applied internationally, but they need to be modified in order to fit the specific needs
of international business. Accordingly, allowance has to be made for the different cultural,
economic, technological, political and legal environments in each country, and the impact these
factors will have on the marketing process, ranging from marketing research to promotional
campaigns, the understanding of cross-cultural diversity is important in this respect.
This unit has been structured to follow the marketing activities of a business from the original
decision to internationalize through to the planning and implementation stages of marketing
internationally. In this unit, the various marketing concepts, such as product development
distribution networks, pricing and promotional methods, are taken into consideration from a cross
cultural perspective.
Key variations from home-country marketing are highlighted, and strategies that an international
marketer can adopt are examined. The primary objective of this unit is to enable you to face
successfully the challenges and exploit the opportunities of marketing in the increasingly complex
global marketplace.
INTRODUCTION TO CROWDFUNDING
This course will expose the student to a subject that has been systematically talked-about in the
entrepreneurial, governmental and academic circles of Europe and USA during the past three years.
Crowdfunding has been championed as the main financial innovation of the last decades, and
therefore students will immerse into concepts that will enable them to participate in the global
conversation. Some of the questions that are expected to be answered by the end of the course are:
What is crowdfunding? What market challenge does crowdfunding solve? How can I benefit from
it? How is Chile involved? Will crowdfunding survive, and how?
ENTREPRENEURSHIP AND LEADERSHIP
The Entrepreneurship and Leadership hallmark course’s main purpose is to acquire knowledge from
practical experience, contributing to the development of abilities oriented to make use of the
enterprising spirit and to analyze how entrepreneurs act as leaders in their field. Students are
expected to use their creativity for solving different problems and to find opportunities under the
entrepreneurship’s concepts.
PRINCIPLES OF ECONOMICS
This course allow students to understand the Basic Concepts of economics and its applications to
the real World. These concepts should prepare students to analyze real or fictitious economic
problems and make solutions. These concepts should also be crucial to understand other course
materials and their interactions with real Business problems.
This course is taught in the Bachelors cycle and is a pre requisite for Economics 2
Conceptual level:
- Understand Basic economic concepts, master economic language and its relevance to
understand the functioning of a modern economy.
- Analyze and describe the nature of the economic problem at different levels of organizations.
- Value the concepts as a tool to understand the other professional courses.
MANAGEMENT CONSULTING
This course prepares students with a comprehensive introduction to effective management
principles and conducts. It not only aims at providing students with an introduction to contemporary
management concepts and skills, it also encourages students to put these concepts and skills into
practice. Through the course, students are expected to improve their skills to manage their study
and personal lives. In addition, they will be equipped with management competence and
understanding of managerial ethics for their future career.
It also prepares students on how to handle change and how to innovate and act entrepreneurially.
The course aims to provide students with an understanding of change and entrepreneurship within
organizations, and to develop an active approach in dealing with external and internal changes as
well as in seizing entrepreneurial opportunities.
INTRODUCTION TO BUSINESS
The main objective of this course is to introduce the students to the language and main dilemmas
of managing a business.
The idea is to discover and get an overview of the managerial dilemmas that are happening every
day in the “real world”.
The main dilemmas that we will work during this course are:

How companies compete in the market.

To compare two companies that compete in the same industry

Find out how the differentiate each other and makes them unique.

How they innovate in this market

To know or find out the tools that makes the firm a well-known brand.
The whole intention of this course is have a sharing experience in order to get brief review of the
concepts already learned but with a practical application and a deep analysis of the main dilemmas
that would be part of a constant learning for everyone.
BUSINESS COURSES CONCEPCIÓN
INTERNATIONAL MARKETING
International Marketing focuses on the challenges as well as opportunities of marketing new and
existing products in the global marketplace. Marketing techniques employed in the home country
may also be applied internationally, but they need to be modified in order to fit the specific needs
of international business. Accordingly, allowance has to be made for the different cultural,
economic, technological, political and legal environments in each country, and the impact these
factors will have on the marketing process, ranging from marketing research to promotional
campaigns, the understanding of cross-cultural diversity is important in this respect.
This unit has been structured to follow the marketing activities of a business from the original
decision to internationalize through to the planning and implementation stages of marketing
internationally. In this unit, the various marketing concepts, such as product development
distribution networks, pricing and promotional methods, are taken into consideration from a cross
cultural perspective.
Key variations from home-country marketing are highlighted, and strategies that an international
marketer can adopt are examined. The primary objective of this unit is to enable you to face
successfully the challenges and exploit the opportunities of marketing in the increasingly complex
global marketplace.
GLOBAL ENTREPRENEURSHIP
Global Entrepreneurship has great importance for accelerating economic growth. It promotes
capital formation and creates wealth. It is the process of exploring the opportunities in the Local
market place and arranging resources required to exploit these opportunities for long term gain in
Global markets. It involves planning, organizing detecting opportunities and assumption of specific
roles to achieve particular goals, it implies taking risks to make utmost earnings. Regarding all these
characteristics it can be described as a creative and innovative process that has to be always
adapting in response to the Globalized environment.
Technologies play a fundamental role in achieving success in the described sceneries. They help the
global entrepreneur to become more efficient and competitive, by giving him the tools to be
informed, interconnected, owner of a particular identity and to interact and respond faster to the
changes of the Globalized environment.
E-BUSINESS MARKETING MANAGEMENT
Introduction to e-business and its enabling technologies including email, EDI, EFT, bar-coding,
electronic catalogues, smart cards and CALS. Associated electronic processes and systems including
on-line business, the Internet and World Wide Web (WWW). Other issues include international
standards, ethics, privacy, accounting, legal and security issues; the impact on the workplace;
corporate, national And global information infrastructures; aligning information technology to
business strategy; electronic marketing worldwide; internationalization, government policies,
strategies and leadership.
This course examines the fundamental principles associated with the strategic adoption,
implementation, use and evaluation of internet in organisations. It discusses the theories and
principles which govern the strategic adoption of the internet to create and sustain value competitiveness. The course will involve lectures, readings, cases and discussions. These
components embrace topics including digital firms; Electronic business; Mobile commerce; Web 2.0;
the internet and social entrepreneurship and the new age of the pro-sumer (proactive consumer or
producer-consumer)
MARKETING II
This course seeks to provide an understanding of the two major activities related to marketing
strategy; the first involves selecting the target market and achieving the desired positioning; the
second major activity involves specifying the tactical components of any marketing plan: the
marketing mix or 4 P’s (product, pricing, place/channels and promotion). Therefore, a significant
part of this course will be devoted to analyze in-depth the 4 P’s concepts and their strategic
implications in order to facilitate the student’s future decision making. To the extent possible,
additional areas of emphasis in the course will include concepts such as differentiation, customer
value, branding, and understanding issues related to consumer behavior and customer analysis. The
course will emphasize both theoretical and practical elements. A number of approaches will be used
to provide the student with multiple ways to learn and apply the course material. These include case
readings, class discussions, in-class exercises, guest lectures and a team project.
ENGINEERING COURSES SANTIAGO
SUSTAINABLE DEVELOPMENT IN INDUSTRY AND BUSINESS
Around the world we are experiencing unprecedented stress upon our social, environmental and
economic systems. This course aims to provide the students with an understanding of sustainable
development as a response to the impacts of an increasingly industrialised world with a rising
population. The importance of making the transition to a more sustainable society where material
consumption and environmental impacts are reduced whilst quality of life remains unaffected will
be made. We will examine what the role of the engineer is and what businesses can do to facilitate
this transition. We will consider how sustainability can be measured and the use of life cycle
assessment (LCA) will be introduced.
The course will have a focus upon understanding the development of LCA, its uses, application and
limitations. Once the principles of LCA have been taught and understood, particular case studies will
be presented and analysed. These case studies will consider the use of LCA in various contemporary
industrial and commercial scenarios with a focus on specific outcomes. These case studies will
include heavy industry (mining and minerals), agriculture, energy generation, waste and wastewater
treatment.
The lectures will include discussion with the students as they begin to understand how to develop
life cycle assessments and can provide opinions on each case study. Interaction between the
students will be encouraged as the methods of measuring sustainability require a degree of
judgement which will vary between student depending upon their experiences.
COMMUNICATION COURSES SANTIAGO
DIGITAL MARKETING
The course “Digital Marketing” aims to present and analyze the role of digital marketing in the new
media and delivering the tools necessary to understand and use Digital Marketing in today’s
companies.
The course objective is to discover the keys to this "new" marketing and how to take advantage of
new technologies in an increasingly digital world, to do this we will review tools used in digital
marketing for the definition and measurement of objectives as part of digital strategic planning.
Students will be encouraged to participate in class, work with case studies and working in teams for
the creation of Digital Marketing strategies.