Download Chapter 4: Marketing on the Web

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts

Marketing channel wikipedia, lookup

Product planning wikipedia, lookup

Global marketing wikipedia, lookup

Marketing strategy wikipedia, lookup

Retail wikipedia, lookup

Sensory branding wikipedia, lookup

Green marketing wikipedia, lookup

Marketing mix modeling wikipedia, lookup

Advertising campaign wikipedia, lookup

Service blueprint wikipedia, lookup

Customer engagement wikipedia, lookup

Street marketing wikipedia, lookup

Direct marketing wikipedia, lookup

Customer relationship management wikipedia, lookup

Multicultural marketing wikipedia, lookup

Marketing plan wikipedia, lookup

Integrated marketing communications wikipedia, lookup

Target market wikipedia, lookup

Digital marketing wikipedia, lookup

Guerrilla marketing wikipedia, lookup

Marketing wikipedia, lookup

Viral marketing wikipedia, lookup

Youth marketing wikipedia, lookup

Target audience wikipedia, lookup

Affiliate marketing wikipedia, lookup

Market segmentation wikipedia, lookup

Segmenting-targeting-positioning wikipedia, lookup

Social commerce wikipedia, lookup

Search engine optimization wikipedia, lookup

Web analytics wikipedia, lookup

Darknet market wikipedia, lookup

United Nations Convention on the Use of Electronic Communications in International Contracts wikipedia, lookup

Web 2.0 wikipedia, lookup

Transcript
Objectives
In this chapter, you will learn about:
• When to use product-based and customerbased marketing strategies
• Communicating with different market
segments
• Customer relationship intensity and the
customer relationship life cycle
• Using advertising on the Web
Electronic Commerce, Seventh Annual Edition
2