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Mid-term Exam
Name: Viya Yau
Professor: Dr. Patricia Su
Date: Thursday. April 18
Research Papers
Supporting effective English communication within
the context of teaching and research in a tertiary
institute: developing a genre model for
consciousness raising
User-friendly communication skills in the teaching
and learning of business English
The fly's perspective: discourse in the daily routine
of a business manager
Supporting effective English communication within
the context of teaching and research in a tertiary
institute: developing a genre model for
consciousness raising
Introduction
• Teaching is assessed and monitored by
looking at the clarity of planning, organisation
and delivery of the curriculum (Li & Kaye,
1998; Marsh & Roche, 1993).
• Such clarity requires a variety of knowledge
and skills, and a highly sophisticated language
competence is a fundamental requirement.
• Hong Kong Polytechnic University
funded Effective English
Communication for Teaching and
Research (EECTR).
• It describes how theories of genre have
informed the programme's
methodology, enabling us to
understand our clients' needs through
an investigation of the context.
• For example, culture context, related
texts and living style analysis when
businessmen or women could take a
plane to different country.
• The fact that effective language use
necessitates a heightened awareness
of the English language, especially in
English-speaking.
• Native-speaker competence becomes
the bottom line, the point of departure
for academics working within higher
education.
• Without further language support,
having English native speaker-like
competency does not guarantee that
the individual has the skills
• It describes how theories of genre have
informed the programme's
methodology, enabling us to
understand our clients' needs through
an investigation of the academic
context, genre-related texts and
discourse analysis.
User-friendly communication skills in the teaching
and learning of business English
Introduction
• Project in teaching and learning business English
at the University of Botswana, where English is
the language of instruction and, for most learners,
a second language.
• It was closely tailored to the prevailing social and
academic context as described from the
standpoint of discourse analysis.
The urgent need for new initiatives
• English language training contractors
in the Americas, Asia, Europe, and the
Middle East, being considered for
business training by Arthur Andersen
& Co.
• They concluded that ''there is an
unmet need for high-quality business
English programs in all the areas'', and
development of business-oriented
English programs that use businessrelated materials and motivating
work-related activities.
The urgent need for new initiatives
• Found some English textbooks in past ,
such as: ''choose those words which
express just what you mean''; ''use
adjectives and adverbs with their
proper meanings''; or ''vague words
are always useless''.
• Evidently, the age-old prescriptive and
proscriptive attitudes toward grammar
and usage have been reapplied to
business English.
The urgent need for new initiatives
• Strunk have believed that the English
language must be protected against
the variations and innovations of
every-day speech.
The social and academic context of
business English
• The theory and practice of a science
of text and discourse should be to
promote the freedom of access to
knowledge and society through
discourse, then a strongly bottom-up
approach would be most productive.
• Discursive demands of the rapidly
changing global economy are
becoming explosively more complex
and diverse.
The social and academic context of
business English
• A new orientation is urgently
demanded that would be
comprehensive, integrative,
democratic, and socially aware.
• Be oriented toward not just helping
the students gain access to the
currently practiced registers of
business English but raising their
sensitivity for business English that
can be rendered more accessible and
user-friendly by practical strategies.
The fly’s perspective: discourse in the daily routine
of a business manager
Introduction
• The study were two-fold: firstly, to find some of
the salient features that characterize discourse
activities in a multinational corporation and
secondly, to test the applicability of the data
collection method for a larger research project.
• The article describes the communication
•
environment, shows the flow and nature of
the activities, and discusses some examples
of the discourse.
• The salient features that emerged
include: the ''native corporate
language'‘ status of English (i.e.
English used as the corporation's first
language in various types of national
and international contacts),
intertextuality, parallel and mixed
use of spoken and written language,
and the decisive role of e-mail as a
communication medium.
• In four countries to investigate the
discourse practices and language of
contemporary international business.
we need to find the situational
''exigencies'' (Bitzer, 1980) that create
a need for communication to be able
to help our students, in Business
Schools and further training courses,
learn to communicate in business.
• In the social context, such as is created
by the ongoing situational business
operations. In this approach,
communication is regarded as a
dynamic process that cannot be
examined without a thorough
knowledge of its context.
Studies of professional
communication
• Written communication or oral
communication
Written communication
• Literacy practices are patterned by
social institutions and power
relationships and embedded in broader
social goals and cultural practices.
• The pace of change in communication
technology has been very rapid. In the
last few years, faxes and email have
replaced letters and telexes
Oral communication
• Exchange messages.
• Similar lexical items and grammatical
structures
• Attention to manner behavior
• The organizational and technological
changes have brought along new
discourse, for example, with
customers‘ interview though the
computer or use telephone to talk
Thanks for
your attention