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ACADEMIC SENATE http://www.csueastbay.edu/senate 510-885-3671 COMMITTEE ON INSTRUCTION AND CURRICULUM 15-16 CIC 62 Monday, May 16, 2016 TO: The Academic Senate FROM: Committee on Instruction and Curriculum (CIC) SUBJECT: 15-16 CIC 62: Degree Title Change M.S. Business Analytics PURPOSE: Approval of the Academic Senate ACTION That the Senate approve the degree title change for M.S. Business Analytics REQUESTED: and be informed that the curriculum was approved for the transformation from quarters to semesters. BACKGROUND INFORMATION: The Senate process for approving transformed degree programs for the semester calendar is defined by 14-15 CIC 36. The Graduate Programs Subcommittee discussed the M.S. Business Analytics (formerly M.S. Business Administration) program at its April 28 meeting, which was attended by representatives from the Department of Management and approved the curriculum unanimously with the acknowledgement that some non-substantive changes may occur in the Catalog copy and recommended that CIC approve the degree title change. At its meeting on May 16, CIC unanimously recommended that the Senate approve the degree title change. Business Analytics is the only option within the existing MSBA program and the new title will allow the program to be considered to be STEM. The proposal may be viewed within Curriculog. 1 Change Degree Title and Suggest New Code for MSBA Program Purpose: I. • Request changing the program title from “Master of Science in Business Administration (M.S.B.A.), Business Analytics Option” to “Master of Science (M.S.) in Business Analytics” • Request a new code for the program: CSU Code 05071 (corresponding CIP Code: 52.1301) Introduction The Master of Science in Business Administration with the option in Business Analytics (MSBA BA Option) was introduced in Fall Quarter of 2015, with Business Analytics being the only option. The MSBA BA Option started strong in Fall 2015. There were more than 120 applicants, with 50 admitted and 35 enrolled students. Based on the feedback from potential applicants and employers, and by analyzing existing academic programs in Business Analytics, it becomes clear that there is a need to change the title from the “Master of Science in Business Administration, Business Analytics Option” to “Master of Science in Business Analytics”. In addition, we would like to apply for this program a new CSU Code of 05071 (corresponding CIP Code 52.1301), which more accurately reflects the content of the program curriculum. Following the California State University Program Planning Resource Guide on “Changing a Degree Title or Suggesting a New Code” (page 160-161), we submit this report to request changing the degree title and CSU Code for the MSBA BA program. Both changes will benefit our students, the program itself, and the university and community at large. II. Rationale for Proposed Title Change Degree programs in Business Analytics are relatively new. As of October 2015, our program is the first and the only degree program in Business Analytics across all 23 CSU campuses. Since there are no similar programs from other CSU campuses, we have selected the following seven similar programs from other US institutions. These seven programs are: MS Business Analytics, Arizona State University; MS Analytics, Bowling Green State University; MS Business Analytics, George Washington University; MS Analytics, Georgia State University; MS Business Analytics, Quinnipiac University; MS Business Analytics, University of Colorado - Denver; and MS Business Analytics, University of Denver. We compare our degree requirements and curriculum to those of the seven selections. The comparison has been summarized in the Appendix A table. The comparison data in the table clearly demonstrate that our degree requirements and curriculum are similar and comparable to those of many MS Analytics/Business Analytics programs across the country. We also collected information on 77 similar graduate programs in the U.S., U.K. and Canada. Out of the 77 programs, only 11 are concentrations or options, among which only two are titled as M.S. Business Administration – Business Analytics option/concentration. All other programs have titles such as M.S. Business Analytics (33 out of 77 programs), M.S. Analytics (16 of 77 programs), M.S. Business Intelligence & Analytics (9), or Master of Business Analytics and similar titles (8). Although graduate degree programs in Business Analytics are rather new, it is becoming more generally accepted to be called “M.S. Business Analytics”. The targeted jobs for MSBA BA graduates are data analyst, business analyst, data scientist and data engineer. One of the common requirements for such jobs is a degree in a technical and quantitative field, such as Computer Science and Operations Research. M.S. in Business Administration may not be considered as such degree. The MSBA BA Option co-directors have consulted the program’s advisors from LinkedIn, Chevron, SAP and Oracle, who are experts in the respective field of analytics. None of them think that M.S. in Business Administration is a technical degree. They strongly support the change of the title from M.S. in Business Administration to M.S. Business Analytics. They believe that such a change will make our graduates much more employable, and, in particular, will help them pass the first-round HR screening. In recruitment, the confusion about our program title is widespread. We have received numerous emails, phone calls, and questions that ask us to clarify the title of the program, in conjunction with the STEM status of our program (Section III). Our marketing campaign and recruitment effort become unnecessarily difficult. III. Suggest New Code (for STEM Status) As shown in Section II, MSBA has a strong focus on technology-based, quantitatively-oriented, and data-driven curriculum. Our program extensively utilizes technologies, tools and methods from a variety of STEM-related disciplines such as Management Science and Operations Research, Information Technology and Engineering, Statistics and Mathematics. Therefore, it is quite evident that MSBA is indeed a STEM program. Similar programs titled M.S. Business Analytics (see Appendix A) are also STEM eligible. For instance, the M.S. Business Analytics program offered by the Arizona State University clearly indicates its STEM status with CIP code 52.1301. In addition, without STEM status, our MSBA – Business Analytics option is at a disadvantage in attracting more applicants, particularly international students. With a solid MSBA BA program, we are able to garner strong interest regionally, domestically and internationally. However, many international students eventually chose to apply to other similar STEM-eligible programs. The STEM designation of the program allows eligible graduates on student visas access to an Optional Practical Training (OPT) extension, up to 29 months, as compared to 12 months for non-STEM degrees. For the success of our current students and to become more competitive in attracting interested students, it is critical to strengthen the status of M.S. Business Analytics as a technology-driven and quantitatively-oriented program. To that end, following the official list of approved system-wide degree titles and their assigned CSU and CIP reporting codes, we would like to suggest a new code for the M.S. Business Analytics program: CSU Code 05071 – Quantitative Methods Analysis (corresponding CIP Code 52.1301). According to the most recent STEM-Designated Degree Program List published by the U.S. Immigration and Custom Enforcement, this new CIP code 52.1301 will make M.S. Business Analytics a STEM program and the corresponding CIP Code Title is Management Science. 2 Appendix A: Degree Requirements and Curriculum Comparison CSUEB (MSBA Business Analytics) Bowling Green State Univ. Required Courses: CURRICULUM • Database Management and Summer Pre-requisites Applications • Essentials in Mathematics and Statistics • Data Warehousing and Business Intelligence • Essentials in Computer Programming • Big Data Technologies and Fall Applications • Data Analytics • Regression Analysis • Data Mining • Database Management • Prescriptive Analytics • Exploratory Data Analysis Electives (Choose 5): • Decision Optimization • SAS Programming • Analytics Project I Spring • Statistical Learning with R • Marketing Research • Time-Series Analysis and Forecasting • Human Resources Analytics • Seminar in Security Analysis • Business Intelligence • Data Mining and Portfolio Management • Advanced Applied • Big Data Analytics Econometrics • Analytics Project II Summer • Enterprise Management Systems • Advanced Data Analytics • Project Management • Project Management • One graduate course • Analytics Project III approved by the program director. Quinnipiac University Required Core Courses • Intro to Business Analytics • Predictive Modeling • Data Management • Data Warehousing • Data Mining • Text Mining • Data Visualization • Capstone Electives (choose 3) • Optimization • Web Analytics and Web Intelligence • Insurance Analytics • Business Design and Object-oriented Analysis • Project Management 3 Georgia State University Required Courses • Data Programming for Analytics • Unstructured Data Management • Operations Research Models and Methods • Machine Learning for Analytics • Statistical Foundations for Analytics • Econometric Modeling for Analytics • Value Through Analytics • Intro to Analytical Programming and Numerical Methods • Database Management Systems Electives (choose 2) • Intro to Statistical Learning • Unstructured Data Analytics • Predictive Analytics in Health Care • Marketing Analytics • Risk Analytics University of Denver Core Courses: • Business Intelligence • Business Databases • Capstone Planning • Data Warehousing • Project Management • Predictive Analytics • Data Mining and Visualization • Complex Data Analytics • Decision Processes • Business Analytics Capstone University of Colorado - Denver Core • Management of Operations • Statistics for Business Analytics • Computing for Business Analytics • Business Forecasting • Decision Analysis • Project Management • Predictive Modeling with Big Data Electives (choose 3) • Simulation Modeling • Supply Chain Management • VBA for Business Analytics • Marketing Research • Special Topics such as Large Scale Optimization Methods with Big Data Arizona State University MS-BA Courses • Intro to Enterprise Analytics • Intro to Applied Analytics • Data Mining I • Data-Driven Quality Management • Analytical Decision Making Tools I • Data Mining II • Analytical Decision Making Tools II • Business Analytics Strategy • Marketing Analytics • Applied Project 4 George Washington University Descriptive • Intro to Business Analytics • Data Warehousing • Programming for Analytics Predictive • Stochastic Foundations: Probability Models • Statistics for Analytics • Data Mining • Forecasting for Analytics Prescriptive • Optimization Methods & Applications • Decision and Risk Analytics • Computational Optimization Applications • Marketing Metrics • Supply Chain Risk Analytics • Pricing & Revenue Management • Investment Analysis • Social Network Analytics • Healthcare Analytics • Business Process Analytics • Sports Analytics • Visualization for Analytics • Business Analytics Skills Workshops and Practicum