Download International Business and Languages

DEGREE PROFILE OF
Bachelor of Business Administration
Degree Progamme: International Business and Languages (IBL)
(Dutch: International Business and Languages)
TYPE OF DEGREE & LENGTH
Single degree (240 ECTS credits/4 years)
INSTITUTION(S)
Hanzehogeschool Groningen; Instituut voor Marketing
Management
(Hanze University of Applied Sciences, Groningen; School of
Marketing Management)
The Netherlands
ACCREDITATION ORGANISATION(S)
Nederlands-Vlaamse Accreditatie Organisatie, NVAO
(Accreditation Organization of the Netherlands and Flanders)
PERIOD OF REFERENCE
The programme was accredited on 1 January 2011 for a
period of 6 years.
CYCLE /LEVEL
Bachelor’s degree
QF for EHEA: 1st cycle
EQF for LLL: level 6
NLQF: level 6
LANGUAGE OF INSTRUCTION
Dutch
MODE OF STUDY
Full-time
A
PURPOSE
International Business and Languages prepares students to solve complex management problems
of a company in the areas of international marketing, export and international account
management.
B
CHARACTERISTICS
1
DISCIPLINE(S) / SUBJECT AREA(S)
The core subject areas of IBL are international business
(international marketing research, international marketing,
international sales), international communication (3 foreign
languages) and intercultural awareness. International
communication and intercultural awareness develop skills in
students to support their effectiveness in international
business. IBL focuses on successful export by companies
and its financial consequences.
2
GENERAL / SPECIALIST FOCUS
The IBL programme has a general focus and is part of the
BBA domain (Bachelor of Business Administration).
3
ORIENTATION
IBL is practice-based, professionally oriented and has an
applied character.
4
DISTINCTIVE FEATURES
The International Business and Languages programme of
Hanze UAS:
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- offers a wider range of foreign languages, such as English,
German, French, Spanish but also Italian and Chinese as
language options;
- has an obligatory work placement and study abroad period
in two different countries;
- has an optional English stream in the second year.
C
EMPLOYABILITY & FURTHER EDUCATION
1
EMPLOYABILITY
The main employment opportunities are in the fields of:
 Export Management
 International Sales (Sales Manager, Account Manager)
 International Marketing (Commercial Manager, Marketing
Manager, Product Manager)
2
FURTHER STUDIES
Related Master programmes, e.g. in the areas of
International Marketing, International Relations Management,
MBA, International Business Development, Small Business
and Entrepreneurship, Strategy and Innovation.
D
EDUCATION STYLE
1
LEARNING & TEACHING
APPROACHES
Professional tasks are central in each learning period.
Knowledge, applied research and the development of
(personal) skills support professional tasks. Students develop
management skills by working in project groups.
2
ASSESSMENT METHODS
The IBL programme uses a wide variety of assessment
methods, which include written and oral exams, the
assessment of the individual contribution to group project
work and assignments, performance assessment of the work
placement, continuous supervision of academic progress,
student self-assessment, co-assessment and peer
assessment.
E
GRADUATE COMPETENCES
The competences of the graduate are based on the national professional and competences profile
for the Bachelor degree programme International Business and Languages, as approved by the
National Platform International Business and Languages in 2010.
1
GENERIC
The generic competences are:
1. Entrepreneurship: initiating and creating products and services independently and in an
enterprising way.
2. Leadership and management: managing a business, a business unit, business processes or a
project.
3. Social and communicative competence (intrapersonal): direct communication with
stakeholders in commercial settings.
4. Self directing competences (intrapersonal).
2
SUBJECT SPECIFIC
The subject specific competences are:
1. Marketing research: executing, interpreting, testing and evaluating market research
2. Internal and External Analysis: competence in determining the strengths and weaknesses of a
company based on the internal company processes and culture, as part of the shared/intrinsic
values. Similarly, competence in determining the opportunities and threats on the local,
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national and/or international market based on relevant national and international trends.
3. Marketing strategy and policy development: developing marketing policies for a nationally or
internationally operating company and being able to support and substantiate the choices
made.
4. Marketing planning: drawing up, executing and adjusting plans based on marketing policies.
5. International Sales and Account Management: developing and maintaining business relations
for the purpose of sales and service.
6. International Communication: communicating in at least three foreign languages taking into
account cultural differences, internal and external, national and international.
7. Intercultural Awareness: having acquired an insight into and knowledge of the importance of
intercultural differences in the different phases of international business. Having acquired the
competence to relate to different cultures to support business processes in international
business.
F
COMPLETE LIST OF PROGRAMME LEARNING OUTCOMES
The graduate of the Bachelor degree programme in IBL can demonstrate that s/he has achieved
the following learning outcomes:
1. The IBL graduate can initiate and create products and services for small or larger international
markets and can advise SMEs or international companies in this field.
2. The IBL graduate can set up, interpret, assess and evaluate international marketing research
and can report the outcomes to the company using graphics and thorough research outcomes.
3. The IBL graduate can execute international market and competitor analyses. He can report
and present results adequately to the stakeholders, explaining the analysis, the approach and
giving advice for future business.
4. The IBL graduate can develop a marketing policy for an international company. This
comprises an international marketing plan, explaining organisational and financial
consequences and using up-to-date media.
5. The IBL graduate can develop international marketing plans taking into account social and
corporate responsibility, quality issues and international law. He is able to adequately present
these marketing plans to the management of companies (either SMEs or multinationals).
6. The IBL graduate can develop, maintain and improve networks in international relations for
business purposes using CRM systems or new media.
7. The IBL graduate can communicate in at least three foreign languages for the above
mentioned business purposes, taking into account the cultural differences of the language
areas. The graduate level of English is C1, German and/or French B2, and Spanish or Italian
B2, in accordance with the levels of the Common European Framework of Reference for
Languages.
8. The IBL graduate can manage a business, a business unit, business processes or a project.
He knows how to adequately manage and solve conflicts in international teams, deal with
unexpected situations that disturb the business process, show leadership, devise long term
goals and estimate employees’ contributions.
9. The IBL graduate can collaborate and communicate in a wide variety of international business
situations; both in written communication, such as writing effective plans and good reports or
products for the marketing media mix, and in oral communication, such as engaging
adequately in meetings, holding good presentations to stimulate sales, being able to motivate
staff, etc.
10. The IBL graduate has acquired all the required personal professional international
competences to perform adequately as a starting international business professional
11. The IBL graduate can manage his personal development, has an inquiring mind-set, and a
socially responsible attitude, and contributes to the development of his own field of work and
profession.
This DPP was finalised on 17 May 2013
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