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DEGREE PROFILE OF Bachelor of Business Administration Degree Progamme: International Business and Languages (IBL) (Dutch: International Business and Languages) TYPE OF DEGREE & LENGTH Single degree (240 ECTS credits/4 years) INSTITUTION(S) Hanzehogeschool Groningen; Instituut voor Marketing Management (Hanze University of Applied Sciences, Groningen; School of Marketing Management) The Netherlands ACCREDITATION ORGANISATION(S) Nederlands-Vlaamse Accreditatie Organisatie, NVAO (Accreditation Organization of the Netherlands and Flanders) PERIOD OF REFERENCE The programme was accredited on 1 January 2011 for a period of 6 years. CYCLE /LEVEL Bachelor’s degree QF for EHEA: 1st cycle EQF for LLL: level 6 NLQF: level 6 LANGUAGE OF INSTRUCTION Dutch MODE OF STUDY Full-time A PURPOSE International Business and Languages prepares students to solve complex management problems of a company in the areas of international marketing, export and international account management. B CHARACTERISTICS 1 DISCIPLINE(S) / SUBJECT AREA(S) The core subject areas of IBL are international business (international marketing research, international marketing, international sales), international communication (3 foreign languages) and intercultural awareness. International communication and intercultural awareness develop skills in students to support their effectiveness in international business. IBL focuses on successful export by companies and its financial consequences. 2 GENERAL / SPECIALIST FOCUS The IBL programme has a general focus and is part of the BBA domain (Bachelor of Business Administration). 3 ORIENTATION IBL is practice-based, professionally oriented and has an applied character. 4 DISTINCTIVE FEATURES The International Business and Languages programme of Hanze UAS: 1 - offers a wider range of foreign languages, such as English, German, French, Spanish but also Italian and Chinese as language options; - has an obligatory work placement and study abroad period in two different countries; - has an optional English stream in the second year. C EMPLOYABILITY & FURTHER EDUCATION 1 EMPLOYABILITY The main employment opportunities are in the fields of: Export Management International Sales (Sales Manager, Account Manager) International Marketing (Commercial Manager, Marketing Manager, Product Manager) 2 FURTHER STUDIES Related Master programmes, e.g. in the areas of International Marketing, International Relations Management, MBA, International Business Development, Small Business and Entrepreneurship, Strategy and Innovation. D EDUCATION STYLE 1 LEARNING & TEACHING APPROACHES Professional tasks are central in each learning period. Knowledge, applied research and the development of (personal) skills support professional tasks. Students develop management skills by working in project groups. 2 ASSESSMENT METHODS The IBL programme uses a wide variety of assessment methods, which include written and oral exams, the assessment of the individual contribution to group project work and assignments, performance assessment of the work placement, continuous supervision of academic progress, student self-assessment, co-assessment and peer assessment. E GRADUATE COMPETENCES The competences of the graduate are based on the national professional and competences profile for the Bachelor degree programme International Business and Languages, as approved by the National Platform International Business and Languages in 2010. 1 GENERIC The generic competences are: 1. Entrepreneurship: initiating and creating products and services independently and in an enterprising way. 2. Leadership and management: managing a business, a business unit, business processes or a project. 3. Social and communicative competence (intrapersonal): direct communication with stakeholders in commercial settings. 4. Self directing competences (intrapersonal). 2 SUBJECT SPECIFIC The subject specific competences are: 1. Marketing research: executing, interpreting, testing and evaluating market research 2. Internal and External Analysis: competence in determining the strengths and weaknesses of a company based on the internal company processes and culture, as part of the shared/intrinsic values. Similarly, competence in determining the opportunities and threats on the local, 2 national and/or international market based on relevant national and international trends. 3. Marketing strategy and policy development: developing marketing policies for a nationally or internationally operating company and being able to support and substantiate the choices made. 4. Marketing planning: drawing up, executing and adjusting plans based on marketing policies. 5. International Sales and Account Management: developing and maintaining business relations for the purpose of sales and service. 6. International Communication: communicating in at least three foreign languages taking into account cultural differences, internal and external, national and international. 7. Intercultural Awareness: having acquired an insight into and knowledge of the importance of intercultural differences in the different phases of international business. Having acquired the competence to relate to different cultures to support business processes in international business. F COMPLETE LIST OF PROGRAMME LEARNING OUTCOMES The graduate of the Bachelor degree programme in IBL can demonstrate that s/he has achieved the following learning outcomes: 1. The IBL graduate can initiate and create products and services for small or larger international markets and can advise SMEs or international companies in this field. 2. The IBL graduate can set up, interpret, assess and evaluate international marketing research and can report the outcomes to the company using graphics and thorough research outcomes. 3. The IBL graduate can execute international market and competitor analyses. He can report and present results adequately to the stakeholders, explaining the analysis, the approach and giving advice for future business. 4. The IBL graduate can develop a marketing policy for an international company. This comprises an international marketing plan, explaining organisational and financial consequences and using up-to-date media. 5. The IBL graduate can develop international marketing plans taking into account social and corporate responsibility, quality issues and international law. He is able to adequately present these marketing plans to the management of companies (either SMEs or multinationals). 6. The IBL graduate can develop, maintain and improve networks in international relations for business purposes using CRM systems or new media. 7. The IBL graduate can communicate in at least three foreign languages for the above mentioned business purposes, taking into account the cultural differences of the language areas. The graduate level of English is C1, German and/or French B2, and Spanish or Italian B2, in accordance with the levels of the Common European Framework of Reference for Languages. 8. The IBL graduate can manage a business, a business unit, business processes or a project. He knows how to adequately manage and solve conflicts in international teams, deal with unexpected situations that disturb the business process, show leadership, devise long term goals and estimate employees’ contributions. 9. The IBL graduate can collaborate and communicate in a wide variety of international business situations; both in written communication, such as writing effective plans and good reports or products for the marketing media mix, and in oral communication, such as engaging adequately in meetings, holding good presentations to stimulate sales, being able to motivate staff, etc. 10. The IBL graduate has acquired all the required personal professional international competences to perform adequately as a starting international business professional 11. The IBL graduate can manage his personal development, has an inquiring mind-set, and a socially responsible attitude, and contributes to the development of his own field of work and profession. This DPP was finalised on 17 May 2013 3