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METROPOLITAN COMMUNITY COLLEGE COURSE OUTLINE COURSE TITLE: Introduction to E-Commerce COURSE PREFIX AND NO. BSAD 1004 LEC 4.5 LAB 0 CREDIT HOURS 4.5 COURSE DESCRIPTION: This course introduces the concepts, vocabulary, and procedures associated with E-Commerce and the Internet. The student gains an overview of all aspects of E-Commerce. Topics include development of the Internet and E-Commerce, options available for doing business on the Internet, features of Web sites and the tools used to build an E-Commerce web site, marketing issues, payment options, security issues, and customer service. COURSE PREREQUISITE (S): INFO1001 – Microcomputer Fundamentals RATIONAL: The responsibilities for E-Commerce business managers require a general understanding of basic business management concepts as well as basic technical concepts. REQUIRED TEXTBOOK (S) and/or MATERIALS: Title: Electronic Commerce Edition: Current Author: Schneider Publisher: Course Technology Materials: USB Drive (64mb minimum) Attached course outline written by: Outline revised by: Mansel Guerin Effective quarter of course outline: Academic Dean: Carol Gottuso & John McGaha Date: 8/09 09/FA Thos C. Pensabene Metro Community College Date: 8/02 Date: 1 of 5 Revised: Aug-09 COURSE OBJECTIVES/TOPICAL UNIT OUTLINE/UNIT OBJECTIVES TITLE: Introduction to E-Commerce PREFIX/NO.: BSAD 1004 COURSE REQUIREMENTS/EVALUATION: Upon successful completion of this course, the student will be able to: 1. Discuss the e-Commerce process. 2. Describe an example of system architecture for an e-Business. 3. List the seven major elements of web design. 4. Identify and explain fundamental web site tools including design tools, programming tools, and data processing tools. 5. Identify the major electronic payment issues and options. 6. Discuss security issues and explain procedures used to protect against security threats. 7. Identify and discuss management issues underlying e-Commerce issues including organizational structure, strategic planning, goal setting, corporate social responsibility, international arena, changing market intermediaries, resource allocation and customer service. TOPICAL UNIT OUTLINE/UNIT OBJECTIVES: UNIT I: A. B. C. D. E. F. UNIT II: A. B. C. D. E. F. G. H. INTRODUCTION TO ELECTRONIC COMMERCE Define Electronic Commerce Identify the four stages of E-Commerce Examine Revenue Models Identify Revenue Models Identify Value Chains Evaluate SWOT techniques TECHNOLOGY INFRASTRUCTURE: THE INTERNET AND THE WORLD WIDE WEB Examine the History of the Internet and the World Wide Web Examine Packet Switching Networks Define Internet Protocols Examine how Protocols are used in computer communication Discuss the history of ‘Markup Languages’ and how their changes affect E-Commerce Discuss HTML tags and links and how they work Examine the differences between; Internets, Intranets and Extranets Discuss Internet connection options including; Connection Types, ISP providers, services, bandwidth, and pricing Metro Community College 2 of 5 Revised: Aug-09 UNIT III: A. B. C. D. E. F. UNIT IV: SELLING ON THE WEB: REVENUE MODELS AND BUILDING A WEB PRESENCE Identify Revenue Models Examine the trend of businesses changing Revenue Models Examine Revenue Strategies related to E-Commerce Identify Revenue strategy issues related to E-Commerce Identify strategies for creating an effective business presence in E-Commerce Discuss customer service strategies used in E-Commerce MARKETING ON THE WEB A. B. Identify the major marketing strategies used in E-Commerce. Discuss marketing issues related to E-Commerce. C. Examine the differences between product-based and customer-based marketing strategies Discuss effective communication methods used in E-Commerce Define market segments Examine methods for reaching differentiating market segments Examine customer relationship life cycle as it relates to E-Commerce Compare advertizing methods used in Traditional Commerce and E-Commerce Name the advertising options. D. E. F. G. H. I. UNIT V: A. B. C. D. E. F. G. UNIT VI: A. B. C. D. E. F. G. BUSINESS-TO-BUSINESS ONLINE STRATEGIES Define Business-to-Business marketing Examine strategies used by businesses use to improve purchasing, logistics, and other support activities Discuss Electronic Data Interchange Compare Electronic Data Interchange techniques and Internet techniques used in ECommerce Define Supply Chain Management Examine why businesses are moving to database driven Supply Chain Management Systems Examine the effective use of electronic Portals and Marketplaces ONLINE AUCTIONS, VIRTUAL COMMUNITIES, AND WEB PORTALS Define Auctions, Web Portals and Virtual Communities Examine Auction techniques Discuss the differences between the seven (7) major auction types Discuss the advantages of electronic auctions Discuss the disadvantages of electronic auctions Identify the major obstacles of consumer acceptance of electronic auctions Discuss the significance of Virtual Communities Metro Community College 3 of 5 Revised: Aug-09 UNIT VII: A. B. C. D. E. Examine Laws that govern electronic commerce activities Examine Laws that govern the use of intellectual property by online businesses Discuss Online crime, terrorism, and warfare Discuss ethics issues that arise for companies conducting electronic commerce Examine the conflicts between companies’ desire to collect and use data about their customers and the privacy rights of those customers Discuss issues concerning the taxes that are levied on electronic commerce activities Discuss the increasing pressure by States to regulate and issue taxes based on ECommerce F. G. UNIT VIII: A. B. C. D. E. UNIT IX: A. B. C. D. E. F. UNIT X: A. B. C. D. E. UNIT XI: A. B. C. D. E. F. G. ENVIRONMENT OF ELECTRONIC COMMERCE: LEGAL, ETHICAL, AND TAX ISSUES WEB SERVER HARDWARE AND SOFTWARE Examine the equipment used with Web servers Examine and discuss software packages for Web servers Discuss Email options Discuss Spam and methods for controlling Spam Discuss Internet and Web site software packages ELECTRONIC COMMERCE SOFTWARE Evaluate Web-hosting services Define the basic functions of electronic commerce software Examine functions of electronic commerce software Examine software options for small and midsize businesses Examine software options for midsize to large businesses Examine software options for large businesses that have an existing information technology ELECTRONIC COMMERCE SECURITY Define and Discuss security issues surrounding Online activities Examine security techniques for securing client computers Examine security techniques used for securing communication channels between computers Examine security techniques for securing server computers Evaluate organizations that promote security for computer, network, and Internet PAYMENT SYSTEMS FOR ELECTRONIC COMMERCE Discuss electronic payment issues Contrast the different e-payment options. Identify on-line payment services. Explain activities performed by a transaction-processing service. Examine the basic functions of online payment systems Discuss the use of payment cards in electronic commerce Discuss the history and future of electronic cash Metro Community College 4 of 5 Revised: Aug-09 H. Examine how electronic wallets work I. Examine technologies used with Internet by the banking industry. UNIT XII: A. B. C. D. E. F. PLANNING FOR ELECTRONIC COMMERCE List some international issues that must be addressed for on-line international sales. List at least three pros and cons regarding Electronic Signatures. Explain at least four principles involving Intellectual Property and Copyrights. Discuss free speech issues and the Internet. List at least three items that are restricted for online commerce. Discuss at least two E-Privacy issues. COURSE EVALUATION: Upon successful completion of the objectives of this course, the student require a general understanding of basic business management concepts as well as basic technical concepts relating to ECommerce. OUTCOME ASSESSMENT COURSE OBJECTIVES 1. Discuss the e-Commerce process. 2. Describe an example of system architecture for an e-Business. 3. List the seven major elements of web design. 4. Identify and explain fundamental web site tools including design tools, programming tools, and data processing tools. 5. Identify the major electronic payment issues and options. 6. Discuss security issues and explain procedures used to protect against security threats. 7. Identify and discuss management issues underlying e-Commerce issues including organizational structure, strategic planning, goal setting, corporate social responsibility, international arena, changing market intermediaries, resource allocation and customer service. Metro Community College 5 of 5 ASSESSMENT MEASURES Objective/subjective, written and on-line test and exercises Objective/subjective, written and on-line test and exercises Objective/subjective, written and on-line test and exercises Objective/subjective, written and on-line test and exercises Objective/subjective, written and on-line test and exercises Objective/subjective, written and on-line test and exercises Objective/subjective, written and on-line test and exercises Revised: Aug-09