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Mia P Merila Mobile +97156 327 6665 E-mail: [email protected] An international experienced (London, Dubai) professional with a strong sense of digital technology and current market trends. Driven by exceeding targets, working to budgets and meeting deadlines. Key experience from evaluating and creating proposals and business cases. Managing substantial budgets and being held accountable for KPI’s. Many years experience from international brands & services. Key Skills Digital and Traditional Marketing Specialist - I am passionate about giving companies and customers a voice via digital or traditional media. Provide leadership and direction on digital technology. My career started in Marketing started in Dubai being part of the first shopping festival committee creating events for a major GCC Brand. Creative Commercial – I truly understand international brand strategy’s or working within a cosmopolitan environment. Good at bringing out internal talent from Designers, developers, marketers as well as outsourcing locally or from previous contacts worldwide. Project Management – many years experience Project Managing. Can create a working process, plan for Q1-4, Build a sign off process with internal stakeholders, can plan and manage creative sessions or technical resource. Extensive Experience with planning and managing realistic time lines but always with flexibility to factor in last minute ad hoc campaigns. Many years experience from Agile and Scrum using Microsoft Project or Excel. Product Lead – Account Manager - creative thinker with ability to implement ideas through to execution. Balances both long-term goals and vision with the immediate day to day. Provides leadership and direction on digital technology Experienced from maintaining and increasing a good NPS Scoring. Self Starter and Experienced Team Leader. I bring a buzz/catalyst for good within a company and truly enjoy seeing the results improve. Comfortable and Enjoy building and maintaining strong and effective relationships, internally and externally Career History June 2016 – current, Quadrat Al Nada Trading, Dubai. Smaller family owned business specialising in organic food produce. Marketing Exec Business development and Identify potential partners and customers and how to reach them. A family friend and no objections for me to pursue my career within my speciality of Traditional and Digital Media Marketing. November 2015 - April 2016Mary’s Living and Giving, Oxfam, London. Whilst planning my relocation to United Arab Emirates I dedicated all my free time to volunteer in one of London’s most exclusive charity shop chain founded by the iconic Mary Portas. Charity Work Oxfam’s Bookshop in Highgate Village-a true gem for book lovers given Highgate’s Academic community this shop got frequently given impressive book collections some dating back over hundred years. Developed a digital strategy for both shops as well as assisted in all daily duties in a shop including dressing the mannequins (!). December 2013 – July 2015 – SKY TV-Isleworth , London. Channel Head-e Experience, Interactive (contract). Product Owner. October 2009 – February 2012 Camelot –Watford (UK). Senior Product Owner /Game Manager Produce Instant Win Games for The National Lottery, UK. Lead and manage a strategy for customer self-service engagement on the interactive television platform enabling an easy & customer friendly journey to digital interaction. Responsible for all areas of the relaunch of the Sky Interactive TV Platform and the services that sit within the portfolio, define solutions for bespoke projects by utilising the interactive platform to the best advantage of the business. Lead a team to deliver multiple strategic projects and an on-going program of optimisation across all interactive services in the portfolio ensuring a consistently customer focused approach whilst meeting business needs. In close collaboration with development, test, user experience and business readiness teams, ensure that features are delivered in a fashion that meets the overall programme vision. Develop and use performance, quality, cost and other suitable metrics to assess suitability of 3rd party companies to develop Instant Win Games on behalf of Camelot and monitor on a per project basis to ensure that they adhere to Camelot’s codes of practice, coding standards and brand guidelines. Co-ordinate with Camelot’s legal team to ensure that external game developers are covered by Non Disclosure Agreements, Game Development Agreements and that Trademark and Copyright issues are addressed. Own/maintain Camelot’s Instant Win Games coding standards document, communicating any changes to 3rd party agencies. May 2004 – September 05 Cellcast Interactive -London Channel Manager/ Senior Producer Cellcast’s approach to broadcasting uses a viewer centric model where the revenue opportunities are maximised via many processes that have proven to deliver results. This is essentially an optimization process of the participation TV function and how repeat interactions can be cultivated via pan media grooming methods. Project Management, Production, Marketing strategy, Competitor analysis, Channel reporting, Customer research, cross platform delivery, data mining, business development Projects * Contribution optimisation maximising revenue per hour text to screen game formats * Briefing in-house production team and 3rd party suppliers/external development * Controlled production costs, schedule optimisation and rotation optimisation * Created call TV format for talk shows –licensed to Star TV. * Premium line usage for presenter interest – revenue stream * Staff/presenters education of UK regulations from Ofcom * Involved in producing and launching Lucky 6 game (first Live Keno on television, JV with Cashcade) * Project managed Virtual Horse Racing gaming with real commentator in the studio * Created _ hour infomercial Poker Tutorial to demonstrate how to play Poker with up sell to online Poker. * Project managed white label of live online casino running out of Costa Rica. * Managed cross promotion of gambling partners on Cellcast family of sites. * Developed mobile casino white label with Probability Gaming 2003-04 Two-Way TV - London Interactive Gaming Producer Started with a 10-stream plan covering important commercial elements for DTV games. This included usability, production and project management as part of my placement. Following on from this was a role as freelance Interactive Producer. Interactive DTV Applications/Games Production. Production functions including client liaison, scope user requirements, specification creation (including wire framing), SSSL submission to approval, conceptual consistency and implementation supervision. Manage projects, Produce, Marketing strategy, Competitor analysis, QA process, Channel reporting, Create a data base, Customer research. 1998-2000 LiveAd – Dubai UAE Account Manager Produced: Bafta nominated ‘Casino Casino’ red button game. ‘Grab a ghoul’ game for Cartoon Networks ‘SNAP’ game Cartoon Network Interactive advert for NHS Account Management. Working with digital outdoor media I worked in a business development, sales/marketing role in presenting marketing/advertising concepts to clients. This corporate sales work involved relationship management performed in a consultancy approach to find the right message that should be conveyed. The approach I adopted was that effective account management should add value in the client/creative connection and not just taking a brief. In 1998 digital outdoor was a niche market but it has since proven to be one of the fastest growing market sectors in marketing. 1996-98 Al Futtaim Sons – Dubai UAE Marketing Executive Event Management. Winter 98 collection of Marks and Spencer. Work included venue research, model interviewing /screening/selection, invitation design and execution of show with press relations follow up. Advertising Planning. This involved media co-ordination with format selection, liaising with advertising agency and involvement with post publication reviews. Creative involvement on the stylistic structure of advertisements as part of the media team. Market Research. I have performed a comprehensive review of media formats in the UAE. This covered below and above the line media types. Other projects include specific project research of competitive offerings and market assessment for web services as well as customer service analysis Education Post Graduate (MSc) – 2003 Digital Television Production and Management. (MSc) Brighton University, East Sussex. University Degree (HND) - 2002 HND Degree. Digital Media Production The London Institute, London Languages Fluent-Native: English Swedish, Finnish and conversational Italian. Basic French.