Download 2013 Annual Conference of China Marketing Science August 17

2013 Annual Conference of China Marketing Science
August 17-18, 2013, Beijing, China
Call for Papers
The Annual Conference of China Marketing Science brings together leading marketing
scholars in China and around the world. The conference is held under the supervision of
Journal of Marketing Science (JMS) editorial board and is the top academic marketing
conference in China. It brings together top researchers in marketing and related areas within
China and around the world to present cutting-edge research and exchange intellectual ideas.
The 2013 Annual Conference of China Marketing Science will be hosted by School of
Economics and Management at Tsinghua University, Beijing, co-hosted by Institute of
Technology Management, Tsing Hua University, Taiwan, and co-sponsored by National
Natural Science of China and American Marketing Association. The conference is preceded
by the Journal of Marketing Science Doctoral Consortium (for doctoral students only).
The Conference will be held in Beijing on August 17-18, 2013. The theme of this year’s
conference is “Marketing in Emerging Markets”. We are pleased to invite all related
academic scholars to join this conference, and call for the papers based on the conference
theme. The papers passing the blind peer review process will be presented in the conference,
meanwhile, recommended to be published in the JMS Journal. The confirmed keynote
speakers include:
Gary Frazier
Preyas Desai
David Reibstein
Linda Price
JB Steenkamp
University of Southern California; Editor, Journal of Marketing
Duke University; Editor-in-chief, Marketing Science
University of Pennsylvania; Chairman, American Marketing Association
University of Arizona; President, Association of Consumer Research
University of North Carolina at Chapel Hill
We welcome conceptual, theoretical and empirical papers, using qualitative and/or
quantitative methodologies. Manuscripts submitted must be complete papers and must not be
accepted for publication, or published elsewhere. It is mandatory that all accepted papers are
presented at the conference by an author. Each paper must be submitted to only one track. All
the English papers should be submitted to [email protected] by e-mail attachment.
Doctoral Consortium papers should be submitted to [email protected]. Please
indicate the track of your submission from the list below:
Conference topics
Email addresses for paper
submission
1
Marketing Strategy
[email protected]
2
Consumer Psychology and Behavior
[email protected]
3
Marketing Models
[email protected]
4
Product and Brand
[email protected]
5
Service Marketing and Internet Marketing
[email protected]
6
International Marketing and Cross-cultural Marketing
[email protected]
7
Advertisement and Promotion
[email protected]
8
Channel Management
[email protected]
9
English papers
[email protected]
10
Doctoral Consortium papers
[email protected]
Paper Submission Guideline and Registration Fees
1. Submission guideline：
1）The conference papers，based on the different topics, should be submitted via the different
email address (Doctoral Consortium papers should be highlighted in the papers)；
2）Paper submission deadline：May 12, 2013；
3）Notification of acceptance for all submissions: July 7, 2013.
2. Submission：
The papers submitted to this conference will be blind peer reviewed, according to centesimal
system and 5 valued standards. The reviewers include conference members and overseas
scholars. The papers will be ranked based on the reviewer scoring, and the Best Paper Award
(top 10 papers) would be considered in the top 20% papers; the top 60% papers have the
opportunity to be presented in the conference; all papers submitted to the conference will be
included in the CD of the conference papers.
The top 60% papers will be presented at August 17-18, 2013, and more details will be
available one week before the the Conference. Each speaker will be given 15 minutes for
presentation, and 10 minutes for Q&A part.
3. Paper guideline:
1) The Cover of The Paper：
Paper title（The Paper title should be centered, and in Times New Roman 13-point, boldface
type. Capitalize the first letter of nouns, pronouns, verbs, adjectives, and adverbs; do not
capitalize articles, coordinate conjunctions, or prepositions（unless the title begins with such a
word）. Leave two 12-point blank lines after the title.）→Author（s） Name（s） →Affiliation
（s）（Author names and affiliations are to be centered beneath the title and printed in Times
11-point, non-boldface type. Multiple authors may be shown in a two- or three-column format,
with their affiliations italicized and centered below their respective names. Include e-mail
addresses if possible. Author information should be followed by two 12-point blank lines.）
→Abstract The abstract is below the author information. Use the word “Abstract”as the title,
in 11-point Times, boldface type, initially capitalized. The abstract is to be in 10-point times,
single-spaced type, and up to 150 words in length.）→ Key words（The Key Words is below
the Abstract. Use the word “Key Words” as the title, in 11-point Times, boldface type,
initially capitalized. The Key Words is to be in 10-point times, single-spaced type, and no
more than eight words.）
2) Text：
Paper title（The same as the cover paper）（because of blind peer review, the authors
information is not required）→Abstract（The same as the cover paper）→Key words（The same
as the cover paper）→Text（Text is to be Times 11-point, single space. First-order headings
centered should be Times 12-point, boldface, initially capitalized, centered, using a period
（“。”）after the heading number, not a colon; Second-order headings should be Times
11-point boldface, initially capitalized, flush left, with one blank line before, and one after.
Third-order headings use 11-point Times, boldface, initially capitalized, flush left, preceded
by one blank line, followed by a period and your text on the same line.）
3) References：
Chinese references should be cited firstly, then English references and references in other
languages. Whatever the reference languages, they follow the same format. For any format
instruction hasn’t listed, please refer to Journal of Marketing or contact us.
4) For the English Reference：
References are in 11-point Times, single-spaced, at the end of your paper. Please don’t
enclose the citation number in square brackets, and the following reference formats are
encouraged：
Donnelly, James H. and William R. George （1981）, Marketing of Services， Chicago:
American Marketing Association.
Wensley, Robin （1981）, “Strategic Marketing: Betas, Boxes, or Basics,” Journal
ofMarketing, 45 （2）, 173-82.
Nevin, John R. and Ruth A. Smith （1981）, “The Predictive Accuracy of a Retail
Gravitation Model: An Empirical Evaluation,” in The Changing Marketing Environment,
Kenneth Bernbardt et al., eds. Chicago: American Marketing Association.
5) For the Chinese Reference：
Chinese references are placed in order according to Chinese surnames in pinyin, from A to Z.
The formats are as follows: Other format instructions refer to the submission instructions of
Journal of Marketing Science（http://www.jms.org.cn/ms_tut.jsp）.
4. Registration fees：
For oversea faculty members, registration fee, methods of payment and registration deadline
will be announced later.
2013 JMS Doctoral Consortium Notice
JMS Doctoral Consortium is an annual academic conference for Chinese excellent doctoral
students in marketing. The objective of the Doctoral Consortium is to provide a high-level
academic platform for students to exchange academic achievements and increase research
interests.
1. Main objectives for this Doctoral Consortium are：
1 ） To set up a platform for academic exchange between PhD students and famous
researchers；
2）To provide an opportunity for doctoral students to learn the advanced theory and provide
helps for student's dissertation and future research；
3）To provide an opportunity for information exchange in job-hunting；
4）To discuss the questions related with student's academic career, including academic
research, teaching, and career planning.
The Doctoral Consortium will be held on August 16, 2013, which is independent with the
JMS conference. We are pleased to invite doctor candidates and master candidates in
marketing both at home and abroad to contribute to (attend) this consortium. All papers
submitted will be reviewed by a panel of experts who are invited by the JMS conference
committee.
2. Submission guideline：
1）The conference papers should be submitted via the email address, The paper should be
noted as the "papers of the JMS Doctoral Consortium" at the top left corner of the first page
of the paper；
2）The paper submission deadline of JMS Doctoral Consortium is as the same as that of the
2013 conference of Journal of Marketing Science；
3）All papers submitted to the JMS Doctoral Consortium must be previously unpublished and
may not be considered for publication elsewhere at any time during JMS Doctoral
Consortium review period；
4）The papers must be finished by graduate students independently; alternatively, they
finished at least 70% works of the papers independently；
5）The paper style should be based on the standards of the submission in the JMS.
3. The process of Paper review in the Doctoral Consortium：
All papers submitted to the Doctoral Consortium will be blind peer reviewed by the experts.
The top 10 papers will be presented in the conference, among which 6 papers will be the best
doctoral student's papers, including one student wins the first prize, two the second, and three
the third.
The Doctoral Consortium will be opened at 9:30 and closed at 17:30, August 16, 2013. The
conference will invite the famous researchers to give a guideline for doctoral students,
arrange the meeting between doctoral students and the universities who are planning to offer
working places, select the best doctoral student's papers, and award the students who win the
best doctoral student's papers. All participants should arrive and register one day before the
consortium.