Download Vivek Bhonsle - Government College of Engineering, Aurangabad

Aug, 2016
CV
Vivek Bhonsle
“Bhonsle House”
35, Dashmeshnagar
Near new Osmanpura
Aurangabad – 431 005
Email: [email protected]
Summary of skills & experience
(Marketing and Gen Management)
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Over 42 years of extensive experience in Engineering industry.
Out of which 25 years in sales & marketing.
And 15 years as CEO providing hands-on leadership and direction in all
management & organizational functions such as sales & marketing, production
& manufacturing, commercial & finance, HRD & administration.
Adequate experience of international marketing in culturally diverse countries.
Certified CAP trainer, member of Brand-Architecture development and
strategic planning team.
Proven track record of significant sales growth and bottom line profitability.
Adept at spearheading management techniques of Lean, 5S+1 etc.
Analytical mind & strategic approach, skills in relationship selling & market
development.
Good listener as well as communicator, easy to work with, good sense of humor,
responsible and honest.
Key achievements.
1. Indian Tool- India (1975 – 1986)…
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Sales engineer – Marketing Manager.
Elected within just three years, to lead the national sales & marketing team
based on performance of strategic account developments, streamlining
distribution & logistic function, suggesting & implementing promotional
strategies and very aggressive sales call planning. Won consecutively ‘ Best
salesman’ award three years.
Lead team of over 40 sales engineers and 250 dealers in developing
continuously strategic business & marketing plans, organized trade shows,
seminars, very successful promotional campaigns of new brands.
2. Birla Kennametal- India (1986 – 1992)….
Gen Mgr – Sales & Marketing.
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Conducted intensive market research & evaluation, developed sales and
distribution network, brand and price positioning, deployment of growth
strategies and established a market leadership from ground ‘Zero’ for Rotating
tooling in a highly competitive market flooded with many small & big
manufactures.
Developed and implemented successful marketing strategies aptly nicknamed as
“Operated- MOSSAD” to launch KMT- Hertel metal working products in
identified optimal target markets and achieved a breakeven sales volume in less
than three years, fighting against all odds in a reversionary market dominated
by big players.
Developed exports for rotating tooling from a position of ‘negative’ strength to
almost current strong level of 95% of total sales volume through effective price
and product marketing and relationship selling, bringing in addition ebit’s to
the organization as well as establishing it today as the most preferred source.
3. (Birla Kennametal, India 1993 – 2003)….. President.
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Established company’s strategic vision, mission and core values and
revolutionalised a cultural change in the organization in all the spheres of
quality & productivity, performance & efficiency, growth & profitability.
Spearheaded ISO 9000, ISO 14001, Lean, and 5S+ land TPM activities
developing in-house faculties.
A team managed and KPI driven company had been maintaining over 15%
sales growth, 18% EBIT & 28% PWC for several years with a very positive
outlook ahead.
4. Kennametal Inc, Singapore (2003 –2005).. Marketing Director – Asia Pacific.
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Coordinated and implemented marketing plans in Asia-Pacific region –
including brand-channel strategies, product/market strategies, promotions,
MarCom (Literatures, Shows, Publicity/Advts), new product introductions,
product/CAP trainings – organizing best of global resources for meeting local
needs as well as consolidating & voicing regional issues to influence global
strategies.
Very successfully supported company initiatives to move towards a market
orientation, market segmentations, strategic initiative processes, SG&A
reduction programs and PLCO management which, in many ways, helped the
region in top line and bottom line growth over 20%.
5. Kennametal- Asean, Singapore (June 2005 – March 2008).. Managing Director –
Asean.
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Created a Pan-Asean organization with territory realignments and strategic
redeployment of sales team.
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Introduced new pricing and distribution policy for multi-brand channel
strategy.
Developed market segment focused sales strategies with distinct Value
propositions and differentiations.
Achieved sales growth of over 20% during first year.
6. Walter Tools India Pvt Ltd….. (May 2008 till Aug 2014)… Managing Director
 Restructured the entire organization to be very dynamic & customer
orientated.
 Tripled the turnover in just 5 years
 Launched a Mission to Quadruplicate business by 2020
7. Birla Precision Technologies Limited ….(Dec 2014 till date) ….. Business Advisor
. Advisor to Yash Birla group company in matters of strategic planning, new
product developments, business development, organizational development etc.
Other Achievements:
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Student council member in Govt Engg college, Aurangabad
Founder President of ‘Giants social group’ in town and won ‘Outstanding
President’ award among all international groups for useful & unique social
services.
 Founder President of ‘Giants education society’ providing education to over
800 students belonging to workers family in industrial area with an impressive
track record of being best school in the area.
 Recognized as ‘Special executive magistrate’ by state govt.
 Visiting faculty to MBA students of local university and member of admission
committee.
 Executive member of ‘Indian Machine Tool Mfrs association’, an apex body of
over 300 machine tool accessory manufacturers in India.
 Member of ‘Board of Studies’ of University.
 Executive member – Governing Council of Govt Engg college of Aurangabad
 Executive Member of Governing Council of MSP Mandal(DeogiriCollege),
Aurangabad
Education:
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Post matriculate studies in Govt College of Arts and Science College,
Aurangabad
Passed Bachelor in Engineering (Mechanical), a 10+2+4 year degree course in
1975 from Govt College of Engg, Aurangabad, India. Curriculum project of
‘Metal cutting & built up edge’ won best prize.
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Postgraduate Dip in marketing management studies in 1976 from Marathwada
University, India..
Personal background:
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Date of birth: 15th Aug 1954.
Son of an educated farmer – 4 brothers & 4 sisters.
Wife Mrs. Prabha – B.A (Psychology), School administrator and housewife.
Elder son Kunal – Purdue University grad in IE, works with Extrude Hone,
USA as Market Manager… North America
Younger son Nakul – Commerce grad from Singapore, M.Com from Sydenham
College, Mumbai, M.S in finance From George Washington University,
Washington, USA. …. Venturing in entrepreneurship